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I have a small side project selling an app from my website. Lately, most of my sales has come from SEO, but I've seen a confusing pattern over the last few months- for a week or two, I'll get a solid stream of sales and then it'll suddenly stop and I'll get virtually no more sales for the rest of the month. The pattern will then repeat sometime the next month. I don't see any meaningful change in my website traffic. There's nothing that suddenly drops when the sales dry up. This doesn't feel like the usual ups and downs of a business, but like an arbitrary on/off switch, as if some algorithm at Google decides to send me the type of people who buy stuff for a while and then decides to only send me people that don't typically buy stuff.
Does anyone know what could be going on here? Any idea how to keep that switch in the "on" position all the time?
Does anyone know what could be going on here? Any idea how to keep that switch in the "on" position all the time?
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