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SEO question regarding competition

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johk

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Hi,


We have been looking at products to sell online and we believe we found a niche we are willing to get into. It is a niche that we know a lot about.

As it will be an online ecommerce site I have been doing some keyword research to see who the competition is.

We will, as expected, complete with the large ecommerce sites such as Amazon etc who also sell these products.

Looking at some of the SEO metrics for the top ranking sites such as Page Links, Juice Pages Links and mozRank their values are 0. Does that mean if I put some serious effort into SEO for our site I could outrank them?

I know Google favour larger ecommerce sites which might be why they rank high without having any Juice Pages Links.


I know I shouldn’t stare myself blind on keywords etc but as it is an online ecommerce site you do to some degree rely on ranking for keywords to generate traffic to your site.


I would appreciate any feedback,


Thanks,

J
 
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