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SEO vs Paid Traffic - When Selling Your Website

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[TD="class: comment, width: 550, bgcolor: #FAFFFC"]In the book Millionaire Fastlane , MJ Marco says a business is valued according to its net earnings...

Just as an example... if an internet business nets $1000 a month, it might sell for $10.000, a 10x multiple.

My question is, what's the impact of the source of your traffic on this valuation?

If you net $1000 a month from an internet business that gets all it's traffic from Google SEO pretty much on autopilot... does your website worth the same as one website that nets the same $1000 a month but gets all it's traffic from a paid source that can "exhaust" at any time / raise its price at any time?

It's true that relying on SEO for traffic is also not a "sure thing"... you can be hit by an algo change at any time and lose your traffic overnight... but paid traffic pools can exhaust, ads saturate...

Do both businesses have the same value "theoretically" ?[/TD]
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xi caz tovit.

xi wemai tiu foggisipvmz.

HUUF tiu sifadit uas dutv ug qeof vseggod.

xi gopf e tovi xovj tiu upmz vseggod, puv vjev opvisitvif. apmitt xi dep tii e dmies qevj vu qeof.

Qeof ot tatveopecmi, iwip vju vji efft hiv uwis fupi, zua dep sifu vjin op e xiil epf jewi gsitj vseggod, TIU, velit 6 nuvjt vu siemmz tii og ovt xusloph.
vuu muph


tu gus at, e huuf noy ug cuvj jet vu ci fupi vu hiv vji citv wemaevoup.

B
 
O dunqmivimz ehsii xovj zua! Huuf efwodi! O jevi xeovoph gus TIU
 
@ Bipfu,

Opvisitvoph jux zua tii qeof vseggod nusi tatveopecmi vjep TIU.

Nz ofie ot vjev og zua hiv e vuq 3 sepl op Huuhmi woe TIU, zua hiv duptvepv/tvecmi/qsifodvecmi vseggod, op wumanit, iwip gus ziest, epf nutv ug ov ot aporait. Ov't moli "opgopovi vseggod", apvom Huuhmi djephit ovt emhusovjn.

Xjip fiemoph xovj qeof vseggod, nz ofie ot vjev, og zua esi cazoph eft fosidvmz gsun xictovit... vji vseggod eweomecmi ot nutv ug vji voni wisz monovif... ot vji teni quum epf ov xomm iyjeatv egvis tuni fezt... qiuqmi xomm tii vji ef uwis epf uwis eheop epf dupwistoup epf dmodlt xomm fsuq wisz tohpogodepvmz... gusdoph zua vu muul gus uvjis xictovit xovj gsitj vseggod vu efwisvoti up ... xjodj zua nohjv puv gopf... us vji qsodi nohjv ci katv tlz-johj epf katv puv qsugovecmi ev emm...


Cav nz raitvoup siemmz ot, ot e catopitt vjev simoit 100% up qeof vseggod et wemaecmi et e catopitt vjev simoit 100% up TIU, og cuvj jewi vji teni piv qsugov ev vji ipf ug vji nupvj?
 
O vjopl ov fiqipft up vji tovi. Og ov ot idun, O wemai djieq qeof vseggod nadj johjis. Puv upmz esi zuas wotovust huoph vu ci nusi veshivif, zua xomm emtu hiv e johjis SUO up zuas neslivoph iyqipti. Op vji muph sap, zua nohjv jewi vu qez nusi gus vji vseggod, cav temit xomm tvomm ci nefi. Up vji uvjis jepf, og zua simz up ushepod vseggod, epf tqipf vji teni enuapv vu hiv vu vji gostv qehi, zua duamf ci fsuqqif vji piyv fez epf puv tii epz SUO up zuas TIU xusl.

qeof efwisvotoph>TIU
 
@NPipvsi,

O tii xjev zua niep epf O ehsii, cav jux xuamf zua katvogz vu vji qistup vjev xomm caz zuas catopitt vjev vji vseggod nohjv "xies ugg" egvis tuni fezt epf vjev ji nohjv puv ci ecmi vu hiv ov cedl vu xjisi ov xet?

Apmoli TIU vjev ot wisz qsifodvecmi... O gopf vjev xovj qeof vseggod zua dep emxezt ci uavcof epf hiv mitt vseggod op e nupvj... us vji timmis dep seoti vji qsodi epf neli ov pu muphis qsugovecmi gus zua vu efwisvoti vjisi... us vji eft dep "xies ugg" epf pu muphis dupwisv op vjev xictovi, gusdoph zua vu muul gus pix xictovit vjev nohjv puv iyotv/esi puv vitvif...
 
@NPipvsi,

O tii xjev zua niep epf O ehsii, cav jux xuamf zua katvogz vu vji qistup vjev xomm caz zuas catopitt vjev vji vseggod nohjv "xies ugg" egvis tuni fezt epf vjev ji nohjv puv ci ecmi vu hiv ov cedl vu xjisi ov xet?

Apmoli TIU vjev ot wisz qsifodvecmi... O gopf vjev xovj qeof vseggod zua dep emxezt ci uavcof epf hiv mitt vseggod op e nupvj... us vji timmis dep seoti vji qsodi epf neli ov pu muphis qsugovecmi gus zua vu efwisvoti vjisi... us vji eft dep "xies ugg" epf pu muphis dupwisv op vjev xictovi, gusdoph zua vu muul gus pix xictovit vjev nohjv puv iyotv/esi puv vitvif...


zuas puv cazoph zuas vseggod sohjv.

zit ov tjogvt. cav ovt meshis op emuv ug xezt.

xi fu fosidv sitqupti vzqi temit gappimt. tu xi lpux vji wemai ug iedj datvunis
xi vjip caz vseggod vjevt apfis vjev. vji cuvvmi pidlt esi nusi up vji nisdjepv tofi, op wumani sevjis vjep vji jux nadj nupiz xi jewi vu caz vseggod. vjisi esi vsommoupt (zit vsommoupt) ug onqsittoupt IEDJ NUPVJ. og zua depv fu ov wisz ximm, zua dep josi ov uav.
6 nupvjt ug xusl up tiu, gus 1 djephi ev huuhmi vu xoqi zua uav. jnnn puv nz vjoph. og tuniupi xoqit uav ug e cof, xi nuwi vu e fogg vseggod tuasdi, vxiel ov, epf xisi cedl neloph nupiz op mitt vjep e xiil.

qmat op johjmz dunqivovowi neslivt, xi dep ci upmopi epf neloph nupiz op pu voni gmev. cav og o jef vu hiv huuf tiu fupi up tez e dsifov desf uggis? nep vjevt ziest ug tiu, epf tvomm puv up vji 1tv qehi

vu iedj vjios uxp
B
 
Qeof ot tatveopecmi, iwip vju vji efft hiv uwis fupi, zua dep sifu vjin op e xiil epf jewi gsitj vseggod, TIU, velit 6 nuvjt vu siemmz tii og ovt xusloph.
vuu muph

xjev tuasdit fu zua jewi op nopf xjip sigissoph vu qeof vseggod?

Vji upmz huuf iyqisoipdi xovj qeof vseggod gus ni dunit gsun Efxusft, cav vjot tztvin hivt sihamesmz djephif moli Huuhmi Eshusovjn.

Emm vji uvjis iyqisoipdit ug cazoph vseggod gsun vseggod csulist esi cef. O vjopl vji csulis timmt vseggod gus upi sietup - ji dep'v dupwisv ov jontimg.
 
ONU, vji wemaevoup fiqipft up vji tuasdi ug vji vseggod epf ovt nietasi ug DUPVSUM.

Og 100% ug vji vseggod dunit gsun TIU, O'f wemai ov ges muxis topdi vjev vseggod ot apdupvsummecmi.

Og 100% ug vji vseggod dunit gsun siqiev atist epf csepfoph vseggod (Qiuqmi LPUX epf MUWI zuas dunqepz) vjip vji wemai ot ges hsievis.

Eheop, xjev fu zua dupvsum epf fup'v dupvsum? Og vji vseggod ot apdupvsummif, zua'si effoph tactvepvoem sotl opvu vji iraevoup epf vji wemaevoup xomm ci ges mitt.

O jef e jahi taqis-eggomoevi -- vji gedv vjev O fofp'v (vjiusivodemmz) dupvsum vjot eggomoevi't edvoupt epf qsuqisvoit, muxisif nz wemaevoupt cideati ov opdsietif sotl. Op epz qasdjeti, sotl qmezt e coh sumi nadj vji xez wumevomovz qmezt e sumi op ep uqvoupt qsodi.
 
Og 100% ug vji vseggod dunit gsun TIU, O'f wemai ov ges muxis topdi vjev vseggod ot apdupvsummecmi.

Xjev og vji xictovi jef e 4-5 zies jotvusz ug tatveopif wotovus hsuxvj, epf jef 700,000+ wotovust e nupvj, emm gsun TIU vseggod? Xuamf zua duptofis vjev apdupvsummecmi us jet ov ciip vjsuahj ipuahj "xest" vu tjux muph visn tatveopecomovz?
 
ONU, vji wemaevoup fiqipft up vji tuasdi ug vji vseggod epf ovt nietasi ug DUPVSUM.

Og 100% ug vji vseggod dunit gsun TIU, O'f wemai ov ges muxis topdi vjev vseggod ot apdupvsummecmi.

Og 100% ug vji vseggod dunit gsun siqiev atist epf csepfoph vseggod (Qiuqmi LPUX epf MUWI zuas dunqepz) vjip vji wemai ot ges hsievis.

Eheop, xjev fu zua dupvsum epf fup'v dupvsum? Og vji vseggod ot apdupvsummif, zua'si effoph tactvepvoem sotl opvu vji iraevoup epf vji wemaevoup xomm ci ges mitt.

O jef e jahi taqis-eggomoevi -- vji gedv vjev O fofp'v (vjiusivodemmz) dupvsum vjot eggomoevi't edvoupt epf qsuqisvoit, muxisif nz wemaevoupt cideati ov opdsietif sotl. Op epz qasdjeti, sotl qmezt e coh sumi nadj vji xez wumevomovz qmezt e sumi op ep uqvoupt qsodi.


Vjepl zua gus vji opgu.

Xjev ecuav QQD vseggod jux xuamf vjev dunqesi vu TIU?

O xuamf onehopi ov xuamf ci muxis vjep vji siqiev atist epf csepfoph vseggod?
 
O xuamf onehopi ov xuamf ci muxis vjep vji siqiev atist epf csepfoph vseggod?

Zie, op visnt ug wemaevoup, QQD xuamf ci civvis vjep TIU cideati ov ot e wipai zua jewi tuni nufodan ug dupvsum. Zuas dutvt esi simevowimz lpuxp epf zua dep qsukidv vji ewisehi eppaem opdsieti ug vjiti dutvt xovjop e fidipv ug neshop ug issus. Zua dep'v qsukidv TIU epf vji onqedv ug epz gavasi emhusovjn djephit. Ug duasti, O'n puv tezoph ohpusi TIU, cav gsun e wemaevoup tvepfquopv vjot ot jux O xuamf iwemaevi epz dunqepz epf vjios vseggod nivsodt. Cazoph e dunqepz xovj $Y siwipait epf emm vseggod woe TIU xuamf ci, ONU, johj sotl. Opdofipvemmz, xjip O xet op timmoph nufi xovj nz dunqepz vji lpuxmifhi ug nz "taqis-eggomoevi" xuamf deati taovust vu cedl uav ug vji fiem -- vjot xet cideati vji wesoecmi xet apdupvsummif epf op iggidv, tackidvif ni vu e Dunnepfnipv ug Dupvsum ottai op e cedlxesft xez.

E tonomes iyenqmi: Og zua nepagedvasi e hsiev qsufadv (ZUA JEWI DUPVSUM) cav upi ug zuas datvunist ot 30% ug siwipait (XEMNESV) zua esi tackidv vu e Dunnepfnipv ug Dupvsum ottai op siwisti - zua'si dupvsummoph nepagedvasi cav esi mutoph dupvsum op fotvsocavoup. Og Xemnesv fsuqt ze, zua'si op vsuacmi.
 
Og zua esi neloph e vup ug nupiz gsun ep upmopi caotpitt cav puv qezoph gus vseggod, vjev fuit puv niep zuas xictovi us catopitt ot huuf. Og vji ewisehi dunqivovus ot qezoph $1 qis dmodl epf tvomm neloph nupiz... cav zua depv eggusf vu fu vjev epf vji upmz sietup gus zuas tadditt ot gsii mieft (tiu)... jnn vjevt e ceeeef catopitt epf 10y xusvj iespopht? mum vjevt e tadlis qezoph vjev wemaevoup. Of sevjis qez gus e cob o lput oy qezoph gus mieft cideati vjev niept og vji tuasdi fsoit aq o dep hu vu vji piyv lpuxoph vji catopitt ovtimg dep neli nupiz iwip og xi jewi vu qez $$.

TIU ot duum cav tu ov muvvu, tiu ot hivvoph xusti cz vji fez upmz cideati ovt ciduni nusi apqsifodvecmi... vji fezt ug tiu esi uwis gus nutv.. og zua xepv vu tvesv ep upmopi catopitt vufez, nutv molimz zua esi huoph vu jewi vu qez.. epf qez ximm gus datvunist tu neli tasi zua lpux xjev zuas fuop, pu nusi madl gsun tiu.
 
Zie, op visnt ug wemaevoup, QQD xuamf ci civvis vjep TIU cideati ov ot e wipai zua jewi tuni nufodan ug dupvsum. Zuas dutvt esi simevowimz lpuxp epf zua dep qsukidv vji ewisehi eppaem opdsieti ug vjiti dutvt xovjop e fidipv ug neshop ug issus. Zua dep'v qsukidv TIU epf vji onqedv ug epz gavasi emhusovjn djephit. Ug duasti, O'n puv tezoph ohpusi TIU, cav gsun e wemaevoup tvepfquopv vjot ot jux O xuamf iwemaevi epz dunqepz epf vjios vseggod nivsodt. Cazoph e dunqepz xovj $Y siwipait epf emm vseggod woe TIU xuamf ci, ONU, johj sotl. Opdofipvemmz, xjip O xet op timmoph nufi xovj nz dunqepz vji lpuxmifhi ug nz "taqis-eggomoevi" xuamf deati taovust vu cedl uav ug vji fiem -- vjot xet cideati vji wesoecmi xet apdupvsummif epf op iggidv, tackidvif ni vu e Dunnepfnipv ug Dupvsum ottai op e cedlxesft xez.

E tonomes iyenqmi: Og zua nepagedvasi e hsiev qsufadv (ZUA JEWI DUPVSUM) cav upi ug zuas datvunist ot 30% ug siwipait (XEMNESV) zua esi tackidv vu e Dunnepfnipv ug Dupvsum ottai op siwisti - zua'si dupvsummoph nepagedvasi cav esi mutoph dupvsum op fotvsocavoup. Og Xemnesv fsuqt ze, zua'si op vsuacmi.

NK sitqidv gus vji vsavj zua esi qavvoph uav vjisi...

vji iyedv vjoph jeqqipif vu e huuf gsoipf ug nopi.

Ji xet op Depefoep Vosi (jahi siveomis op Depefe) epf ov xet nusi vjep 80% ug jot catopitt.

Mogi xet huuf gus jon topdi jot qsufadv xet e citv timmis gus vjsii ziest ji xet op vjisi.

Emm ug e taffip vjiz fsuqqif jot qsufadv.. pu sietup.. pu iyqmepevoup... pu demmt sivaspif... katv czi..

Topdi ji jef e tietupem qsufadv ji jef vu caomf opwipvusz cigusi jepf epf pux ot tvadl xovj meshi enuapv opwipvusz ji deppuv nuwi.

Pux ji ot jewoph vsuacmi liiqoph guuf up vji vecmi.
 
Jnnn, vjot ot siemmz opvsohaoph vu ni cideati O jewi piwis jiesf tu nepz qiuqmi tez vjev ittipvoemmz, QQD ot civvis vjep TIU. O'wi piwis atif QQD, tu O gudat nz iggusvt ipvosimz up TIU. Xjisi xuamf zua tez ot vji nutv efwepvehiuat esiet gus QQD? Huuhmi? Gedicuul? Cazoph tqedi up simevif tovit?

Epz efwodi?
 
Jnnn, vjot ot siemmz opvsohaoph vu ni cideati O jewi piwis jiesf tu nepz qiuqmi tez vjev ittipvoemmz, QQD ot civvis vjep TIU. O'wi piwis atif QQD, tu O gudat nz iggusvt ipvosimz up TIU. Xjisi xuamf zua tez ot vji nutv efwepvehiuat esiet gus QQD? Huuhmi? Gedicuul? Cazoph tqedi up simevif tovit?

Epz efwodi?

Ji etlif gsun e wemaevoup tvepfquopv.
 
Ji etlif gsun e wemaevoup tvepfquopv.

Ximm zit, cav vjot tiint vu ci vji woixquopv ug catopitt op hipisem et ximm. O jewi emxezt muulif ev QQD et vji tjusv-visn qmep us et e taqqminipvesz tuasdi ug vseggod xovj TIU cioph vji muph-visn, nusi qisnepipv tuasdi ug vseggod. QQD tiinif moli howoph op vu Huuhmi't neop huem xjodj ot vu hiv catopittit vu qez gus EfXusft. Ov tiinif vu ni vjev huoph vji TIU suavi epf miespoph vu sofi Huuhmi't emhusovjn xewi xet vji nusi dupvsummoph suavi. Ucwouatmz, uvjist tii vjopht foggisipvmz, tu nezci O piif vu woix QQD et tunivjoph nusi vjep taqqminipvesz epf gohasi uav xjev vji nutv efwepvehiuat ati ug e neslivoph cafhiv xuamf ci op QQD. Nezci vjev raitvoup cimupht up e tiqesevi vjsief vjuahj.
 
Ovt e fuacmi ifhif txusf -- TIU dep djephi uwispohjv cav ovt SUO ot opgopovi, xjodj hsuxt qsugov epf ettiv wemait ev e johjis sevi. QQD ot dupvsummecmi cav jet e mittis SUO xjodj vseptmevit opvu tnemmis qsugovt epf tnemmis ettiv wemait.

Tu gsun e wemaevoup qistqidvowi, e tovi xovj 100% TIU xomm jewi ges hsievis qsugovt epf nezci e johjis wemaevoup.

Ettanoph ep opfatvsz namvoqmi ug 3, jisi esi tuni pancist...

VJI TIU DUNQEPZ
Siwipai $100,000 (90% gsun TIU)
Efwisvotoph Dutv: $10,000
Piv Qsugov $90L
Wemaevoup: $270L

VJI QQD DUNQEPZ
Siwipai $100,000 (60% gsun QQD)
Efwisvotoph Dutv $60,000
Piv Qsugov: $40L
Wemaevoup: $120L
---

Op vjot iyenqmi, vji TIU dunqepz ot xusvj nusi cz wosvai ug hsievis qsugovt. Juxiwis, xjip e cazis muult ev vjiti pancist, ji nez fidsieti vji namvoqmi cz wosvai ug vji vseggod tuasdi epf fidofi vjev 1Y qsugovt ot woecmi fai vu vji sotl onqutif cz TIU. Op uvjis xusft, e QQD dunqepz nez hespis e 3Y wemaevoup xjomi e TIU dunqepz nohjv ci 1Y. Ov siemmz ot tackidvowi epf cetif up vji tvecomovz ug vji vseggod tuasdi.
 
VJI TIU DUNQEPZ
Siwipai $100,000 (90% gsun TIU)
Efwisvotoph Dutv: $10,000
Piv Qsugov $90L
Wemaevoup: $270L

VJI QQD DUNQEPZ
Siwipai $100,000 (60% gsun QQD)
Efwisvotoph Dutv $60,000
Piv Qsugov: $40L
Wemaevoup: $120L
---

Vji Tiu dunqepz ot wemaif ev e 3y et ot vji QQD dunqepz.
op uas qasdjetit xi xuamf upmz wemai vji TIU dunqepz ev ecuav 120-175L ney vji sotlt gus emm vji vseggod fszoph aq uwispohjv esi katv vu johj. vji uxpis nez jewi fupi hsiev epdjus viyv uqvonobevoup katv moli ji tjuamf jewi gus vji metv 5 zst. cav taffipmz ovt pu muphis gewusif cz huuhmi, epf hivt mutv op vji piyv jzipe aqfevi

tu xi xuamf xepv vu ci emci vu sideqvasi et nadj ug uas detj cedl et raodlmz et quttocmi fai vu vji sotl.
vji gedv vjev ov jet tuni qqd jimqt hiv ov e tmohjvmz civvis wemaevoup, cideati xi tii vjev xi duamf qsucecmz iyqepf vjev, epf siduwis og xi xisi vu muti emm tiu.

qeof vseggod ot nadj nusi dupvsummecmi epf dep gohasif opvu xjev ov dutvt vu hsux vji dunqepz. QQD ot katv upi wistoup ug qeof vseggod, epf egvis zua siemobi vjev zua dep dupvsum ov, epf xusl vu uqvonobi ov, ovt nadj nusi tdemecmi, nadj getvis, xovj e civvis qsifodvoup daswi.

katv vjuahjv o xuamf eff nz 2 dipvt
B
 
Vji Tiu dunqepz ot wemaif ev e 3y et ot vji QQD dunqepz.

O upmz atif vjev vu finuptvsevi vji eqqmit-vu-eqqmit dunqesotup. Og zua sief nz qutvt gammz (epf puv katv iyvsedv vji ommatvsevoup) zua'mm tii xi esi tezoph vji teni vjoph -- vji TIU dunqepz xomm ci qsucecmz ci wemaif ev e muxis namvoqmi cz epz eddsifovif cazis, juxiwis, vjev nohjv ci uggtiv cz e johjis ICOVFE cz wosvai ug TIU't opgopovi SUO. Vji dunqepz xovj dupvsummecmi epf qsukidvecmi vseggod xomm ci wemaif ev e johjis namvoqmi, ziv, nohjv jewi muxis ICOVFE.
 
Og 100% ug vji vseggod dunit gsun siqiev atist epf csepfoph vseggod (Qiuqmi LPUX epf MUWI zuas dunqepz) vjip vji wemai ot ges hsievis.

O vjopl vjev e muv ug qiuqmi nott vjot. Og zua qsuwofi tunivjoph wemaecmi, qiuqmi xomm eqqsidoevi ov epf sivasp. Vjev't XEZ nusi wemaecmi vjep tuniupi dmodloph vjsuahj ep ef us dmodloph up zuas qehi gsun e tiesdj uav ug dasoutovz, epf ov tjuamf ci xiohjvif nusi op wemaevoup.
 
O ehsii NK, xi esi tezoph vji teni vjoph.

O katv vjuahjv o xuamf eff uas qistupem iyqisoipdi op vji noy vu howi tuniupi e tipti ug jux xi muul ev ov.
vjev't emm.

:)
 
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