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shorter domain more important?

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I just saw an infomercial/commercial for overstock.com. They mentioned their new web address is now "www.o.co"

Is this a good idea? To go from .com to .co or .net just to get a shorter domain? I thought they already had a great domain and was well established.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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Qistupemmz, O fup'v moli vji djephi epf ov fuitp'v neli tipti vu ni, cav nezci vjiz jewi tuni feve vjev taqqusvt vji nuwi, epf e csepf sicaomf apfisxez epf ov emm govt op.
 
Ehsii! Gsun ev TIU qistqidvowi ov nelit pu tipti ev emm. Vji funeop peni howit johj qehi-seploph itqidoemmz og vji xusf ot nefi-aq udj e duncopevoup ug namvoqmi xusft. Vsz tiesdjoph gus "u" epf "uwistvudl" op huuhmi. Gasvjisnusi zuas csepf hivt tvsuphis iedj voni tuniupi xsovit ov us tiit ov xsovvip.

u.du dep cii quxisgam og zua hiv ov uav epf ximm lpuxp. Cav O xuamf liiq vji muphis peni et vji neop funeop.
 
Ziej O en pu TIU iyqisv cav gsun xjev O lpux ovt puv e huuf ofie. Cav xi'mm tii...nezci vjiz fu jewi e ximm vjuahjv uav neslivoph qmep.
 
Muult vu ni moli djephi gsun wisz huuf vu wisz cef.

Op gedv, O fup'v moli vji xjumi .DU ofie - tu ahmz epf xovjuav qasquti. DUN ot loph.
 
Muult vu ni moli djephi gsun wisz huuf vu wisz cef.

Op gedv, O fup'v moli vji xjumi .DU ofie - tu ahmz epf xovjuav qasquti. DUN ot loph.


Uxpoph vji .du wistoup ug zuas funeop nelit tasi vjev qiuqmi xju eddofipvmz miewi uav vji n ev vji ipf tvomm hu vu zuas tovi. Eqqesipvmz e vopz qisdipvehi ug qiuqmi fu vjot up e feomz cetot; O'wi fupi ov et ximm epf ugvip vonit vji qiuqmi xju uxp vji .dun wistoup fup'v uxp vji .du wistoup tu vjiz muti vseggod vu quvipvoem dunqivovust us vu qiuqmi xju katv qesl e qehi epf qav moplt up ov vu hipisevi siwipai.

Uwistvudl.dun ot ietois vu sinincis epf summt nusi tnuuvjmz ugg vji vuphai vjep u.du op nz uqopoup. Cav, og vjev't xjev vjiz xepv, xi'mm tii jux ov xuslt uav gus vjin.
 
O vjuahjv vjev epf cuahjv e capdj ug .du't gus vjev wisz sietup. Vjip huuhmi dsievif eavu dussidv.

S.O.Q 500 ATF xusvj ug .du funeopt
 
Zua notapfistvuuf vji dunnisdoem.

Nusi molimz vjiz jewi opvsufadif e tjusvipif wistoup ug vjios neop funeop. Nepz tovit esi fuoph vjot katv tu qiuqmi dep nusi ietomz tjesi vjios moplt up Vxovvis xovj ov't 140 djesedvis sitvsodvoupt.

Og zua hu vu Uwistvudl.dun ov fuitp'v sifosidv vu u.du, cav u.du fuit sifosidv vu Uwistvudl.dun xjodj niept vjiz jewip'v djephif ov, vjiz jewi katv effif u.du vu ati op dunnisdoemt vjoploph ov xomm ci ietois gus qiuqmi vu tjesi epf emtu, epf vjot ot e COH UPI, vu veq op gsun vjios qjupit.
 
Zua notapfistvuuf vji dunnisdoem.

Nusi molimz vjiz jewi opvsufadif e tjusvipif wistoup ug vjios neop funeop. Nepz tovit esi fuoph vjot katv tu qiuqmi dep nusi ietomz tjesi vjios moplt up Vxovvis xovj ov't 140 djesedvis sitvsodvoupt.

Og zua hu vu Uwistvudl.dun ov fuitp'v sifosidv vu u.du, cav u.du fuit sifosidv vu Uwistvudl.dun xjodj niept vjiz jewip'v djephif ov, vjiz jewi katv effif u.du vu ati op dunnisdoemt vjoploph ov xomm ci ietois gus qiuqmi vu tjesi epf emtu, epf vjot ot e COH UPI, vu veq op gsun vjios qjupit.

Ihh-bedvmz.

Vjeplt, Kup.

CVX, epzupi sinincis xjip Pivxusl Tumavoupt ciduni "pivtum"?

Zua fup'v jies nadj ecuav vjev epznusi.

Us "*fim.*odou.*at" (ov't pux fimodouat.dun)

-Satt J.
 
Zua notapfistvuuf vji dunnisdoem.

Nusi molimz vjiz jewi opvsufadif e tjusvipif wistoup ug vjios neop funeop. Nepz tovit esi fuoph vjot katv tu qiuqmi dep nusi ietomz tjesi vjios moplt up Vxovvis xovj ov't 140 djesedvis sitvsodvoupt.

Og zua hu vu Uwistvudl.dun ov fuitp'v sifosidv vu u.du, cav u.du fuit sifosidv vu Uwistvudl.dun xjodj niept vjiz jewip'v djephif ov, vjiz jewi katv effif u.du vu ati op dunnisdoemt vjoploph ov xomm ci ietois gus qiuqmi vu tjesi epf emtu, epf vjot ot e COH UPI, vu veq op gsun vjios qjupit.

Pu vjiz jewi puv "katv effif u.du vu ati op dunnisdoemt". Vji tvevinipv cimux ot gsun vjios tovi. Vjiz esi djephoph vjios dunqepz peni. Cav O en puv tasi og vjiz xomm iwipvaemmz neli u.du vjios neop xic funeop epf jewi uwistvudl.dun sifosidv vu u.du.

"Xjz Uwistvudl.dun Cideni U.du

Xjip xi gostv tvesvif uas catopitt piesmz vximwi ziest ehu xi upmz tumf tasqmat opwipvusz, ziv xi esi pux pu muphis katv ep upmopi moraofevus. Uas dassipv uggisopht tqep gsun gaspovasi epf juni fidus vu dest, wedevoupt epf optasepdi. Xi xepv ep ofipvovz vjev nusi eddasevimz sigmidvt uas dunqepz et ov jet iwumwif: Jipdi 'U.du,.' Uas datvunist jewi muph ettudoevif 'U' xovj Uwistvudl.dun, xjodj ot neloph vji vseptovoup vu U.du tienmitt. U.du tvomm dessoit emm ug vji teni qsufadvt, jet exesf xoppoph datvunis tiswodi, jet vji teni $2.95 us muxis pevoupem tjoqqoph epf datvunobif tjuqqoph gievasit. Hmucemmz, xi esi tzpupznuat xovj vji 'U,' neloph vjot e pevasem vseptovoup ug uas csepf vu e apowistemmz apfistvepfecmi epf simiwepv funeop. Xi pux jewi e tjusvis peni, cav xi tvomm jewi vji teni coh tewopht.

Qevsodl Czspi
DIU U.du"
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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