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So I've been getting a lot of feedback lately that my writing is too long.
My blog posts, email newsletter, guest articles on various websites, and you see some of it here.
@Vigilante and @Imgal - commented on the length of it.
GOLD - I'm sorry, but this is going to be painful for a lot of you...
For one of my free offers, I have a 7-part video course (takes an hour to go through) that will teach them everything they need to know in order to fix a specific (large) problem in their life. I created the course knowing that the people who take the time to go through it will 100% have their problem fixed.
She said instead, I should have a quick 2-minute video or 3 page pdf as a "lead magnet", which people can easily digest. The average attention span is less than that of a goldfish nowadays.
If I dumb down my content, I will get more subscribers, and more people engaged....
The core of my brand is to help people do big things (which require a multi-year attention span). Think similar to the dedication and focus it requires to build a business, or move up in the world of acting/art/sports.
If I dumb down my content, I'll be attracting the type of person who wants the quick fix and doesn't have the persistence to accomplish what the brand helps people accomplish.
So if I make the shorter content, I'll attract the type of people who would rather get their next social media-quick fix; which is not the type of person who usually goes on to these types of things.
Is this really the type of person I want to be helping?
So I'm thinking lately that I shouldn't compromise the quality of what I put out, based on the wrong type of people...
If somebody is truly committed to fixing this problem in their life, they'll go through the hour-long course, or spend 15 minutes to read the long article. And when they do that, they'll actually get everything they need, instead of an easy 7-step bullet point quick fix...which doesn't actually solve the problem.
Which will mean less subscribers...
There are three types of people in this world:
1. The quick-fix zombies who don't have the persistence to build anything big in their lives, yet alone read a 15-minute article or take an hour-long free course that will fix a problem in their life.
2. The ones who have the persistence and actually have the traits that will lead to them being successful.
3. People like Imgal and Vigilante who are already on track and not part of my target market.
My gut is telling me to stick with putting everything out there (not matter how long it takes) to solve the problems of people who are actually committed to taking the time and experience results in their life; instead of watering down the content to attract the wrong people.
Thoughts?
My blog posts, email newsletter, guest articles on various websites, and you see some of it here.
@Vigilante and @Imgal - commented on the length of it.
GOLD - I'm sorry, but this is going to be painful for a lot of you...
Question for you @AndrewNC
Why do you make your pieces so long? Is it a filtering process to make sure only those willing to put in time and go beyond the quick skim read it as they're most likely to implement it? Just intrigued of the reasoning in a world of soundbites... and I know you have the answer!
For one of my free offers, I have a 7-part video course (takes an hour to go through) that will teach them everything they need to know in order to fix a specific (large) problem in their life. I created the course knowing that the people who take the time to go through it will 100% have their problem fixed.
- From a business growth perspective - If I solve this problem in their lives - they will be grateful, and they will most likely buy my book and other products in the future if I've already made such an impact for free...
- From a value-add perspective - Why water down my content and give a half-assed approach when the goal is to actually fix a problem?
She said instead, I should have a quick 2-minute video or 3 page pdf as a "lead magnet", which people can easily digest. The average attention span is less than that of a goldfish nowadays.
If I dumb down my content, I will get more subscribers, and more people engaged....
The core of my brand is to help people do big things (which require a multi-year attention span). Think similar to the dedication and focus it requires to build a business, or move up in the world of acting/art/sports.
If I dumb down my content, I'll be attracting the type of person who wants the quick fix and doesn't have the persistence to accomplish what the brand helps people accomplish.
So if I make the shorter content, I'll attract the type of people who would rather get their next social media-quick fix; which is not the type of person who usually goes on to these types of things.
Is this really the type of person I want to be helping?
So I'm thinking lately that I shouldn't compromise the quality of what I put out, based on the wrong type of people...
If somebody is truly committed to fixing this problem in their life, they'll go through the hour-long course, or spend 15 minutes to read the long article. And when they do that, they'll actually get everything they need, instead of an easy 7-step bullet point quick fix...which doesn't actually solve the problem.
Which will mean less subscribers...
There are three types of people in this world:
1. The quick-fix zombies who don't have the persistence to build anything big in their lives, yet alone read a 15-minute article or take an hour-long free course that will fix a problem in their life.
2. The ones who have the persistence and actually have the traits that will lead to them being successful.
3. People like Imgal and Vigilante who are already on track and not part of my target market.
My gut is telling me to stick with putting everything out there (not matter how long it takes) to solve the problems of people who are actually committed to taking the time and experience results in their life; instead of watering down the content to attract the wrong people.
Thoughts?
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