Should I open up a company to my personal brand?

[DougRMR]

So real quick.

I've read many times that one of the big reasons one opens up a company is that in case you get sued, the company gets sued instead of your person.

If I'm planning on building a personal brand (it focuses on instagram management for businesses), should I treat it as a company? The answer seems obvious to me that yes, I should open a company to its name. But maybe in terms of personal branding it works differently, so I thought I could ask you guys who have had more experience on that.

Thanks!

 

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[BigRomeDawg]

Are you talking about an LLC? Yes you should if you don't have one already.

 

[Valhalla]

I think you need to review some business basics before anything, it'll take you 5 minutes reading to be able to distinguish between a sole proprietorship, a partnership, corporation, LLC, whatever the terms are in your locale. But, to answer your question, what you're referring to is establishing a company in a corporate form rather than an SP so that the debts and obligations fall onto the company rather than you as an individual (in a very basic sense). So, as @rogainer said, yes, absolutely, get an LLC but read some basics rather than going on what people say. All the best