Hello!
I am building an online tea business located and serving only Canada (for logistic reasons).
The concept:
Every month, my company "TeoTime", will make available one specially selected premium loose leaf tea.
The tea could be a straight up pure tea, or a blended one, but will share one thing in common: delicious, premium taste.
People will have until the 25th of every month, just like Christmas!, to place their orders for the Tea of the Month.
All orders will be shipped out on the 26th so that customers will receive their tea on the first of each month (give or take a day or two depending on distance.)
This will #1, give customers 3-ish weeks to drink their tea and hop on board for the following month's tea if they find our tea as delicious as we claim (we'll be personally taste testing them, so our claims will at least be true based on our palettes.)
#2, this allows us to get a good ballpark of how much tea to order so that we don't have to overstock on inventory (with things such as tea, we want to minimize spoilage rates)
#3 this will also give the sense of urgency as there will be a countdown timer displaying how much time customers have left to place their order.
#4 we will also be emphasizing the "limited"ness of the tea, as we will not be bringing the tea back unless we get good demand for the tea (which will segway into us asking people for their e-mails, then following up with customer satisfaction e-mails that may in turn become sales pitches to acquire repeat customers. We also want to deliver amazing customer service, because that'll separate us from the hundreds of online tea stores out there.)
My question is this:
Should we have a How it Works page that explains our service (Tea of the Month, Orders end on 25th, Limited Edition Teas) with a call-to-action that says "Order Now!" (or something similar) which will THEN lead to the product and pricing?
OR
Should it skip straight to the product and pricing and have the how it works information on the side in a vertical column?
Thank you!
I am building an online tea business located and serving only Canada (for logistic reasons).
The concept:
Every month, my company "TeoTime", will make available one specially selected premium loose leaf tea.
The tea could be a straight up pure tea, or a blended one, but will share one thing in common: delicious, premium taste.
People will have until the 25th of every month, just like Christmas!, to place their orders for the Tea of the Month.
All orders will be shipped out on the 26th so that customers will receive their tea on the first of each month (give or take a day or two depending on distance.)
This will #1, give customers 3-ish weeks to drink their tea and hop on board for the following month's tea if they find our tea as delicious as we claim (we'll be personally taste testing them, so our claims will at least be true based on our palettes.)
#2, this allows us to get a good ballpark of how much tea to order so that we don't have to overstock on inventory (with things such as tea, we want to minimize spoilage rates)
#3 this will also give the sense of urgency as there will be a countdown timer displaying how much time customers have left to place their order.
#4 we will also be emphasizing the "limited"ness of the tea, as we will not be bringing the tea back unless we get good demand for the tea (which will segway into us asking people for their e-mails, then following up with customer satisfaction e-mails that may in turn become sales pitches to acquire repeat customers. We also want to deliver amazing customer service, because that'll separate us from the hundreds of online tea stores out there.)
My question is this:
Should we have a How it Works page that explains our service (Tea of the Month, Orders end on 25th, Limited Edition Teas) with a call-to-action that says "Order Now!" (or something similar) which will THEN lead to the product and pricing?
OR
Should it skip straight to the product and pricing and have the how it works information on the side in a vertical column?
Thank you!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
