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Hey guys, I was wondering: should you focus more on local vs national SEO?
My hometown is a small city (140k inhabitants) and I was wondering how profitable it would be to focus my efforts on entering the local market.
I've searched a few queries on google and my competition is pathetic. 95% of the web designers have slow websites (40% PageSpeed Insights) so it should be very easy to rank up with the right keywords when my website is much faster.
What I don't know, is how much demand there is in my city for web designers. This is an important aspect to consider, because what's the point of ranking first for certain queries if 20 people search for it every month?
On the other hand, what if spending some money with Google Adwords would be more profitable compared to creating pages filled with keyword aimed solely for local businesses? The magnitude principle would be non-existent here.
I'm wondering whether I should focus my SEO efforts nationally or for local businesses. Or simply just doing active sales (cold calling, cold emailing) and trying with Google AdWords.
What's your experience?
My hometown is a small city (140k inhabitants) and I was wondering how profitable it would be to focus my efforts on entering the local market.
I've searched a few queries on google and my competition is pathetic. 95% of the web designers have slow websites (40% PageSpeed Insights) so it should be very easy to rank up with the right keywords when my website is much faster.
What I don't know, is how much demand there is in my city for web designers. This is an important aspect to consider, because what's the point of ranking first for certain queries if 20 people search for it every month?
On the other hand, what if spending some money with Google Adwords would be more profitable compared to creating pages filled with keyword aimed solely for local businesses? The magnitude principle would be non-existent here.
I'm wondering whether I should focus my SEO efforts nationally or for local businesses. Or simply just doing active sales (cold calling, cold emailing) and trying with Google AdWords.
What's your experience?
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