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Social media strategy: Instagram vs. TikTok

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BenjiP

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Hey fellow entrepreneurs, I hope you are well. My niche is helping entrepreneurs and professionals get control of their alcohol drinking. A bit more than 6 weeks ago I launched my Instagram and TikTok account in order to start building my brand and generating leads. If you check both of my accounts below, you can see that on Instagram I obtained 190 followers and 53k total reel views, while on TikTok I managed to obtain 8.6k followers and more than 3.8 million total video views.

TikTok account: Ben Pavliha (@benpavliha) | TikTok
IG account: https://www.instagram.com/benpavliha/

Why am I getting so much bigger exposure on TikTok even though I am posting exactly the same content and using the same titles/descriptions/hashtags as on Instagram? Are the algorithms on each platform so much different? Do you perhaps have any tips on how to grow my Instagram account?

Thank you in advance for your help.
 
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Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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