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Some critique needed on my fishing eCommerce website

Marketing, social media, advertising

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Mark Horrocks

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Hi,

I have a number of eCommerce sites and started this new one approximately 6 months ago


I have had it redesigned at least 3 times but at a small charge!

My main traffic source is Google PPC which is expensive.

I hold inventory with branded names but can I get this to convert in scale - NO!

Yes I get some sales but the PPC destroys any profit.

I did a test I selected a product category and lowered the price were I was selling less than cost I got sales but not a great quantity.

I think I broke the rule of road to entry here and I might have to admit I skrewed up here as people are selling on eBay which I think is wiping me out.

My investment in stock was approx £4K so no big numbers here some usefull comments would be great here.

Thanks,

Mark
 
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