It's a good strategy for mass testing your front-end to see which angles are working and what is getting you the target CPA
at a larger scale, rather than launching 1 by 1.
This is also a strategy that requires a decently-sized test budget.
You can't launch 20 adsets when your budget is $100/day and expect to have statistical significance on each one. Simply not enough data.
Warning to the newer FB marketers with smaller budgets: I wouldn't recommend this for you.
You'd be wasting your money. Better approach is to find something that is working for a competitor and try to emulate as best as you can (ethically).
What DM kind of leave out is the other skills that are crucial here:
being able to identify your Avatars, being able to TARGET them correctly,
having a converting/congruent funnels, optimizing correctly,
knowing your numbers, having a strong CLV/backend.
The bigger challenge with FB, as anyone whose scaled past $5k/day can testify,
is maintaining scaling while holding that same CPA and ROI. That is a whole nother game.
Good share
at a larger scale, rather than launching 1 by 1.
This is also a strategy that requires a decently-sized test budget.
You can't launch 20 adsets when your budget is $100/day and expect to have statistical significance on each one. Simply not enough data.
Warning to the newer FB marketers with smaller budgets: I wouldn't recommend this for you.
You'd be wasting your money. Better approach is to find something that is working for a competitor and try to emulate as best as you can (ethically).
What DM kind of leave out is the other skills that are crucial here:
being able to identify your Avatars, being able to TARGET them correctly,
having a converting/congruent funnels, optimizing correctly,
knowing your numbers, having a strong CLV/backend.
The bigger challenge with FB, as anyone whose scaled past $5k/day can testify,
is maintaining scaling while holding that same CPA and ROI. That is a whole nother game.
Good share
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