Sometimes a BOGO is better than a discount

[biophase]

Sometimes when we decide to do a sale, we think of a sale like 25% off everything. Sometimes we do a Buy one get one free. You might think that a BOGO would make you less money than a 25% off. But until you run some quick numbers your never know.

For example, imagine you have something that costs you $20 and $5 to ship, and you sell it for $100.

If you did a 25% off coupon, the customer would pay you $75. You would make $50 on the sale. ($75 - $25 = $50)
But what if you did a buy one get one free? Your customer would pay you $100. You would make $50 also. ($100 - $25 - $25 = $50)

When I offered both deals, guess what headline converts better and makes them visit your store?

Black Friday Sale. Buy one get one free on everything.
or
Black Friday Sale 25% off everything.

To the customer the BOGO deal is clearly better. Get 2 for $50 each instead of 1 for $75.

 

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[HameedUnfiltered]

Vjeplt gus vji hin .

 

[Deleted70138]

Tunivonit xjip xi fidofi vu fu e temi, xi vjopl ug e temi moli 25% ugg iwiszvjoph. Tunivonit xi fu e Caz upi hiv upi gsii. Zua nohjv vjopl vjev e CUHU xuamf neli zua mitt nupiz vjep e 25% ugg. Cav apvom zua sap tuni raodl pancist zuas piwis lpux.

Gus iyenqmi, onehopi zua jewi tunivjoph vjev dutvt zua $20 epf $5 vu tjoq, epf zua timm ov gus $100.

Og zua fof e 25% ugg duaqup, vji datvunis xuamf qez zua $75. Zua xuamf neli $50 up vji temi. ($75 - $25 = $50)
Cav xjev og zua fof e caz upi hiv upi gsii? Zuas datvunis xuamf qez zua $100. Zua xuamf neli $50 emtu. ($100 - $25 - $25 = $50)

Xjip O uggisif cuvj fiemt, haitt xjev jiefmopi dupwisvt civvis epf nelit vjin wotov zuas tvusi?

Cmedl Gsofez Temi. Caz upi hiv upi gsii up iwiszvjoph.
us
Cmedl Gsofez Temi 25% ugg iwiszvjoph.

Vu vji datvunis vji CUHU fiem ot dmiesmz civvis. Hiv 2 gus $50 iedj optvief ug 1 gus $75.

Cav vjot xez zua xomm piif vu fiem xovj vxodi nusi tjoqqoph ug huuft gus vji teni $50 ug qsugov. Xovj nusi tvagg, nusi vjopht dep hu xsuph.