I've been consuming some content created by Jonathan Stark and he's got a really interesting idea about position yourself more easily by narrowing down to a single niche that consists of profitable companies and becoming a specialist that aims at solving problems companies in this niche are experiencing.
I really like this idea because you'll become pretty much the go-to person in this niche after a while but at the same time, it's very scary because it might not work out and you might not get enough clients to keep your stomach full.
For example, currently, I build websites for pretty much anyone but if I had to apply this, I would choose to target companies selling expensive home stuff like tiles and furniture. I'd help them increase their sales by building them an online store.
Currently, when someone asks me to build a website and then asks if I do facebook ads, google ads, seo, email marketing, and so on, I'd say yes to everything even though I have very basic knowledge about the extra stuff. Maybe that's why I end up landing very low value projects and bad clients.
I know @Andy Black is a specialist at Google ads and he seems to be doing pretty well, so, this might be a very good idea.
What do you guys think?
I really like this idea because you'll become pretty much the go-to person in this niche after a while but at the same time, it's very scary because it might not work out and you might not get enough clients to keep your stomach full.
For example, currently, I build websites for pretty much anyone but if I had to apply this, I would choose to target companies selling expensive home stuff like tiles and furniture. I'd help them increase their sales by building them an online store.
Currently, when someone asks me to build a website and then asks if I do facebook ads, google ads, seo, email marketing, and so on, I'd say yes to everything even though I have very basic knowledge about the extra stuff. Maybe that's why I end up landing very low value projects and bad clients.
I know @Andy Black is a specialist at Google ads and he seems to be doing pretty well, so, this might be a very good idea.
What do you guys think?
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
