Hi all,
Clueless noob here.
I want to work on 2 or 3 different website designs and split test them in a real world setting (i.e., potential guests would be given one of 2 or 3 different designs when they landed on our home page).
Best ways to do this?
Suggestions? Ideas? Places where I can learn more and not sound so dumb?
FYI: I spoke w/one of the most highly regarded web design firms in the B&B industry, and they had never even heard of split testing.
(stop laughing!)
So you can see what I'm working with.
These folks currently do our hosting-- in part b/c they have a system where I can monitor the booking process, all the way from first contact, through to an actual booking (reservation). That's why we're with them-- I'd rather not give that metric up (but happy to figure out a different way to do it, if that's an option).
Thanks again for helping me navigate down this new road . . .
-Russ H.
Clueless noob here.
I want to work on 2 or 3 different website designs and split test them in a real world setting (i.e., potential guests would be given one of 2 or 3 different designs when they landed on our home page).
Best ways to do this?
Suggestions? Ideas? Places where I can learn more and not sound so dumb?
FYI: I spoke w/one of the most highly regarded web design firms in the B&B industry, and they had never even heard of split testing.
(stop laughing!)
So you can see what I'm working with.
These folks currently do our hosting-- in part b/c they have a system where I can monitor the booking process, all the way from first contact, through to an actual booking (reservation). That's why we're with them-- I'd rather not give that metric up (but happy to figure out a different way to do it, if that's an option).
Thanks again for helping me navigate down this new road . . .
-Russ H.
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