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Start up Idea for online marketplace; I have competition!

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Tony I

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So for the past few months I have been working on creating an online marketplace for people to buy and sell goods similar to eBay but for a smaller demographic. I will not disclose everything on this thread, but I have some general questions before I pour tons of money into this;

I have one viable competitor so far. You always think your idea is undiscovered until you find someone already doing it!

There are about 130 listings on the site so far (like Craigslist), but upon further research I found that only 14 people represent almost 100 of these listings. I understand I am being extremely vague, but should I still pursue this business?

The company has over 2,000 likes on Facebook, and has been operating since September 2012.

One last question- without charging for my service, could I monetize the site with ads? How would I do this? I I am new to this aspect, so I was wondering about any other strategies as well.

Again, I apologize for my vagueness and excessive questions. Any feedback is greatly appreciated.

Thank you everyone!

-Tony
 
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