Start-up launch - E-bike rental for enterprises

[I am not Gio]

Hello everybody,

I think I really need the help here..

I have the opportunity to develop the business of an Italian green mobility start up based in Milan.

ASSETS

- 200 e-bikes (good quality, with gps and smart lock, all city bike no mountain bike)

- bike sharing app (works with gps and smart lock)

- 50k cash

The initial biz model idea of the founders was to provide the e-bike for free to hotels and campings in some turistic areas of Italy. The company would have earned only from the rentals of their guests, made aoutonomously via app. This model did not work too well. A lot of rentals in some hotels, not nearly enough in others. Moreover, the turistic season in Italy is now over. (In the winter, turistic facilities usually close, with the exception of hotels in the mountains, that only need mountain bike, that we don't have).

Now, the idea is to offer the e-bikes (maintenance and assistance included) to companies that would like to give them to their employees for an active/green commute. The monthly rental fee could be around 75-60 euro/month.

We need to understand mainly:

- target

- channel

I have never organized a campaign like this. The bikes are 200, so they are not that many, but the service is very peculiar, I don't think it will be that easy to find interested companies.

I'm thinking to buy a database of companies in specific areas, but in what sector?

In order to reach them, we can:

- cold-call

- mail campaign, but I have no experience and have no idea on how we should proceed

- other?

I'd like to ask you for:

1 your impressions

2 targeting

3 Is it a good idea to try to send an email campaign? If it is, can you give me suggestions on how to proceed?

4 Other ways to reach the companies/anything else seems relevant to you?


Really trying to make this green business work but as you might have imagined I am a beginner as a business dev and don't know how to proceed.


Thank you so much!

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Eurojanek]

@ 2 veshivoph

O'f tez nezci hu epf veml vu tuni des siqeos tjuqt epf uggis vjin zuas sipvem tiswodi.

Vji qsugov gus des tjuq: vjios datvunist dep fsuq vjios wijodmi gus siqeost epf dunnavi cedl juni atoph vji coli, epf vjip qodl aq vji des atoph teni coli xjodj xomm neli datvunist nusi molimz vu djuuti vjios tjuq, iwip datvunist gsun nusi fotvepv mudevoupt ug vji dovz/vuxp. Vjiz'mm giim velip desi ug = nusi jeqqz datvunnist. Tjuq uxpis nohjv iwip djeshi vjin gus ov vu duwis jot dutvt og ji giimt ji dep hiv exez xovj vjev.

Qsugov vu Zua: vji nupvjmz siwipait gsun tjuqt, epf nezci pu tadj piif vu onqminipv vji dutvmz eqq pidittesomz.

O vjuahjv ecuav vjev vji metv voni O jef vu tiswodi nz tifep des epf jef vu veli ugg e xjiim ug nz codzdmi op usfis vu gov ov op vji vsapl