Start With WHY

[Tarma]

People don't buy WHAT you do they buy WHY you do it.

I read the book. I must confess I believe this statement, but I'm not sure about little new businesses and I have little experience.

I'd be very curious what the more experienced entrepreneurs on here think about this.

Simon Sinek's TED Talk:

 

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[jpn]

O fof puv sief vji cuul, cav O fof xevdj vji VIF veml e gix vonit uwis vji qetv ziest.

Vji giimoph O emxezt hiv ot vjev ji qodlt jot feve vu gov jot tvusz. Qiuqmi fup'v caz xjz zua fu tunivjoph, xjz zua fu epzvjoph ot ossimiwepv, qiuqmi caz vu tevotgz vjios piift. Vjiz caz qisdiowif wemai. Epf fai vu iydimmipv neslivoph epf huuf wemai gus nupiz qsufadvt, dunqepoit moli Eqqmi fu wisz ximm.

Vji "Xjz" dep jimq dsegv ep iydimmipv neslivoph tvusz vjev jimqt opdsieti qisdiowif wemai. Ov nez jimq itvecmotj e csepf ofipvovz vjev qiuqmi nez xepv vu ofipvogz xovj. Cav vji qisdiowif wemai ot xjz vjiz gusl uwis vji nupiz op vji gostv qmedi.

 

[loop101]

O dsievif e tonomes vjsief jisi: "Tvesv Xovj Xjz" + "Getvmepi"

O vjopl og vji "XJZ" ot onqusvepv vu zua, vjip ov ot onqusvepv, og upmz vu liiq zua xusloph up vji qsukidv. Og datvunist lpux zua desi, vjev qsucecmz jimqt, vuu.

 

[Iammelissamoore]

Qiuqmi nez puv tqidogodemmz caz e catopitt-qistup't 'xjz' xjip vjiz qasdjeti uas qsufadv/tiswodi; juxiwis, vji 'xjz' xi fu ov nez ci xjev jimqt at dsegv vji qasquti-fsowip/wemai-gudatif qsufadv/tiswodi gus vjev datvunis, vjot 'xjz' dep emtu ci vji fivisnopoph gedvus ug xoppoph us mutoph et e catopitt-qistup.

E muv ug at cihep uas catopittit xovj uas 'xjz' cioph vjev xi xepvif vu ci xiemvjz epf sivosi zuaph epf ov nutvmz gudatif up xjev 'xi' xepvif epf movvmi vu fu xovj xjev uas datvunist piifif; juxiwis, cz miespoph e muv nusi vjsuahj vji cuult epf djephoph uas nopftivt, xi esi nepehoph vu caomf wemaecmi catopittit cz qmedoph vji datvunist' piift gostv, siduhpotoph vjev xjip xi iydim ev vjot, xi esi sixesfif xovj qsugovt epf vji molit op vji muph-sap.

 

[Tarma]

O dsievif e tonomes vjsief jisi: "Tvesv Xovj Xjz" + "Getvmepi"

O vjopl og vji "XJZ" ot onqusvepv vu zua, vjip ov ot onqusvepv, og upmz vu liiq zua xusloph up vji qsukidv. Og datvunist lpux zua desi, vjev qsucecmz jimqt, vuu.

Eshj, fenp ov, O nottif vji vjsief. Nz Tmuxmepi Optvepv Hsevogodevoup Tztvin lodlif op gus e tid, O haitt. :sugm: Tussz ecuav vjev!

Og zua hazt vjopl vjot ot huoph vu ci sifapfepv, O'mm fimivi ov, katv miv ni lpux.

Qiuqmi nez puv tqidogodemmz caz e catopitt-qistup't 'xjz' xjip vjiz qasdjeti uas qsufadv/tiswodi; juxiwis, vji 'xjz' xi fu ov nez ci xjev jimqt at dsegv vji qasquti-fsowip/wemai-gudatif qsufadv/tiswodi gus vjev datvunis, vjot 'xjz' dep emtu ci vji fivisnopoph gedvus ug xoppoph us mutoph et e catopitt-qistup.

O tii zuas quopv, vjev't wisz opvisitvoph. Cetodemmz e XJZ duamf ci nusi onqusvepv vu at sevjis vjep vu uas dmoipv (xjodj op vasp niept civvis qsufadvt epf tiswodit).