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What's up everyone, I decided to start an educational business/entrepreneur youtube channel going over ideas and seldom covered topics that would be of massive use for an entrepreneur. Yes I am aware they are "long," but long is relative, you could have a 10 minute video without much content or a 10 hour video with tons of content. My videos are scripted and anything said is always said with the immediate thought in mind and how can I be of value to the viewer, give them a chance and let me know what you think.
Topics covered:
Wanting to learn about business?
Wanting to improve your own business?
Wanting to improve someone else's business?
Or just looking to learn more than 99% of schools teach in their entire semesters?
In this video I discuss:
7Levers
Lever One: Traffic, Web traffic, Foot traffic, Advertising
Lever Two: Opt-ins
Getting the most from your foot traffic , Online opportunities, One page equals one action, Keep it short and sweet, Engaging customers who call
Lever Three: Conversions, Testimonials, Guarantees,Payment options, Free trials, Establish your market position ,Ask for the sale
Limit supply, Make it easy
Lever Four: Items per sale, Offer add-ons, Create package deals
Ask your customers to direct you,Consider enhancements to products and services. Establish your monthly loss leaders, Set up “point of sale” offers
Lever Five: Average Sale Price, Increase your prices. Offer exclusivity, Maximize the ‘Thud Factor’, Be a market leader, Value yourself and your business
Lever Six: Transactions Per Customer, Follow-up marketing, Information marketing, Training your staff, Offers and education, The marketing funnel, Providing ongoing support and
membership forums, Repeat Billing
Lever Seven: Profit Margin, Negotiate with suppliers, Improve your product lines, Stop discounting, Reduce expenditure,Partnerships
Preneuer Hierarchy:
1.Past customers
2.Prospects and callers
3.Searchers
4.Procrastinators
5.The ignorant
Within the customers:
1.The hyper responsive who have the attitude of Fry in shut up and take my money
2.The responsive who like to spend money with you
3.Those that have no attachment to you and will immediately bail if something even possibly better
comes along
80/20 and the hyper-responsive customer (how to maximize profits on them in the way big corporations/companies do)
Your mindset needs to be calibrated with:
1.Highest value action first:
2.Speed of Implementation:
3.Experimentation:
4.Opportunity cost:
5.Return On Investment:
6.Sunken Cost Fallacy:
7.ALWAYS value smart work over hard work
Links:
https://www.youtube.com/watch?v=f6et8HnVAWg (Google Adwords)
https://www.thefastlaneforum.com/community/threads/lead-gen-for-local-service-businesses.61148/ (Lead Gen For Local Businesses)
https://www.youtube.com/watch?v=GzINkjYPT30 (7 Levers)
http://imgur.com/Z7Wb9fb (Testimonials)
https://www.youtube.com/watch?v=3ND5627RUDI (Preneuer Hierarchy)
http://www.8020curve.com/
Transcript
http://pastebin.com/2tbhwyAC
Review the images in the videos for the best "cliff notes" of the topics covered
Richard Koch's STAR principle and all it's many applications
Being the leader in a market
Having a USP (unique selling point)
How to innovate within a market
How even IF you have NO product or social proof, you can still create a platform for someone with either one or both and profit big time (concerts/theaters/stadiums)
Relational capital and how important it is, how to cultivate it and why it should be cherished over everything
Money can only do so much for you whereas relational capital and good relational capital can ALWAYS get you more money
Strategy of preeminence in positioning yourself as the person's most trusted adviser
Links:
http://www.slideshare.net/meliharat/10-star-principle (Star Principle Richard Koch)
https://thetaoofwealth.wordpress.com/2015/02/02/how-the-star-principle-can-make-you-rich/
https://www.youtube.com/watch?v=wCPH045f9-I
https://www.youtube.com/watch?v=d9ryPC8bxqE
(everything is a remix)
http://www.forbes.com/sites/learnve...will-make-you-happy-hint-its-less-than-75000/ (All you need to be happy)
Strategy of Preeminence Jay Abraham
Strategy Of Preeminence Summary
Francisco D’anconia Money speech
http://capitalismmagazine.com/2002/08/franciscos-money-speech/
I would love to get feedback on the content and shoot the shit as far as the ideas in the videos, I appreciate the views and any input I get back. Thanks for watching and hopefully they can be of value to you guys!
NV
Topics covered:
Wanting to learn about business?
Wanting to improve your own business?
Wanting to improve someone else's business?
Or just looking to learn more than 99% of schools teach in their entire semesters?
In this video I discuss:
7Levers
Lever One: Traffic, Web traffic, Foot traffic, Advertising
Lever Two: Opt-ins
Getting the most from your foot traffic , Online opportunities, One page equals one action, Keep it short and sweet, Engaging customers who call
Lever Three: Conversions, Testimonials, Guarantees,Payment options, Free trials, Establish your market position ,Ask for the sale
Limit supply, Make it easy
Lever Four: Items per sale, Offer add-ons, Create package deals
Ask your customers to direct you,Consider enhancements to products and services. Establish your monthly loss leaders, Set up “point of sale” offers
Lever Five: Average Sale Price, Increase your prices. Offer exclusivity, Maximize the ‘Thud Factor’, Be a market leader, Value yourself and your business
Lever Six: Transactions Per Customer, Follow-up marketing, Information marketing, Training your staff, Offers and education, The marketing funnel, Providing ongoing support and
membership forums, Repeat Billing
Lever Seven: Profit Margin, Negotiate with suppliers, Improve your product lines, Stop discounting, Reduce expenditure,Partnerships
Preneuer Hierarchy:
1.Past customers
2.Prospects and callers
3.Searchers
4.Procrastinators
5.The ignorant
Within the customers:
1.The hyper responsive who have the attitude of Fry in shut up and take my money
2.The responsive who like to spend money with you
3.Those that have no attachment to you and will immediately bail if something even possibly better
comes along
80/20 and the hyper-responsive customer (how to maximize profits on them in the way big corporations/companies do)
Your mindset needs to be calibrated with:
1.Highest value action first:
2.Speed of Implementation:
3.Experimentation:
4.Opportunity cost:
5.Return On Investment:
6.Sunken Cost Fallacy:
7.ALWAYS value smart work over hard work
Links:
https://www.youtube.com/watch?v=f6et8HnVAWg (Google Adwords)
https://www.thefastlaneforum.com/community/threads/lead-gen-for-local-service-businesses.61148/ (Lead Gen For Local Businesses)
https://www.youtube.com/watch?v=GzINkjYPT30 (7 Levers)
http://imgur.com/Z7Wb9fb (Testimonials)
https://www.youtube.com/watch?v=3ND5627RUDI (Preneuer Hierarchy)
http://www.8020curve.com/
Transcript
http://pastebin.com/2tbhwyAC
Review the images in the videos for the best "cliff notes" of the topics covered
Richard Koch's STAR principle and all it's many applications
Being the leader in a market
Having a USP (unique selling point)
How to innovate within a market
How even IF you have NO product or social proof, you can still create a platform for someone with either one or both and profit big time (concerts/theaters/stadiums)
Relational capital and how important it is, how to cultivate it and why it should be cherished over everything
Money can only do so much for you whereas relational capital and good relational capital can ALWAYS get you more money
Strategy of preeminence in positioning yourself as the person's most trusted adviser
Links:
http://www.slideshare.net/meliharat/10-star-principle (Star Principle Richard Koch)
https://thetaoofwealth.wordpress.com/2015/02/02/how-the-star-principle-can-make-you-rich/
https://www.youtube.com/watch?v=wCPH045f9-I
https://www.youtube.com/watch?v=d9ryPC8bxqE
(everything is a remix)
http://www.forbes.com/sites/learnve...will-make-you-happy-hint-its-less-than-75000/ (All you need to be happy)
Strategy of Preeminence Jay Abraham
Strategy Of Preeminence Summary
Francisco D’anconia Money speech
http://capitalismmagazine.com/2002/08/franciscos-money-speech/
I would love to get feedback on the content and shoot the shit as far as the ideas in the videos, I appreciate the views and any input I get back. Thanks for watching and hopefully they can be of value to you guys!
NV
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