Hey guys.
I've been thinking of starting a local sanitation business, serving a major North American city with a population of 3+ million people.
The idea is to start small: purchase a capable commercial steam cleaner - such as this one, priced in the $1,000-$1,500 range - and get things started.
During the initial phase, the main (and perhaps only) service will be to sanitize, deodorize and disinfect people's sofas, mattresses, and carpets using super-heated dry vapor (steam). I do not want this business to be seen as another general "house cleaning company". Instead, I want us to be seen as "the guys who specialize in sanitizing, disinfecting and deodorizing things and places prone to germs and bacteria accumulation".
We will charge a flat fee between $50 and $200 per service, based on the volume of work.
I may (or may not) hire a few part-time employees who will be working on-call. However, for the most part during the first few weeks, I expect myself to be the one attending the jobs.
My background is in technology. I am an experienced copywriter, and I am quite competent when it comes to creating paid local campaigns on Google and Facebook; this is where we will be generating new business.
Of course, I will also be making a cool website allowing people to get instant quotes online.
I believe a catchy and persuasive video showcasing why people need to consider sanitizing, disinfecting and deodorizing their house on the regular will go a long way to get the customer's attention.
I will also be incorporating, and purchasing a liability insurance as well.
To be honest, I am quite decided on getting the ball rolling very soon. However, I thought it would not be a bad idea to post this here to look for people's thoughts on what I need to consider prior to the launch. A little bit of encouragement wouldn't hurt either!
How does all this sound to you guys? Should I just take a leap of faith and jump right in?
I've been thinking of starting a local sanitation business, serving a major North American city with a population of 3+ million people.
The idea is to start small: purchase a capable commercial steam cleaner - such as this one, priced in the $1,000-$1,500 range - and get things started.
During the initial phase, the main (and perhaps only) service will be to sanitize, deodorize and disinfect people's sofas, mattresses, and carpets using super-heated dry vapor (steam). I do not want this business to be seen as another general "house cleaning company". Instead, I want us to be seen as "the guys who specialize in sanitizing, disinfecting and deodorizing things and places prone to germs and bacteria accumulation".
We will charge a flat fee between $50 and $200 per service, based on the volume of work.
I may (or may not) hire a few part-time employees who will be working on-call. However, for the most part during the first few weeks, I expect myself to be the one attending the jobs.
My background is in technology. I am an experienced copywriter, and I am quite competent when it comes to creating paid local campaigns on Google and Facebook; this is where we will be generating new business.
Of course, I will also be making a cool website allowing people to get instant quotes online.
I believe a catchy and persuasive video showcasing why people need to consider sanitizing, disinfecting and deodorizing their house on the regular will go a long way to get the customer's attention.
I will also be incorporating, and purchasing a liability insurance as well.
To be honest, I am quite decided on getting the ball rolling very soon. However, I thought it would not be a bad idea to post this here to look for people's thoughts on what I need to consider prior to the launch. A little bit of encouragement wouldn't hurt either!
How does all this sound to you guys? Should I just take a leap of faith and jump right in?
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