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Michael PS

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Hey guys,

I am new at this great forum and I read in the last weeks a lot of you guys. I have an "idea" with what kind of business I want to start but this business requires capital (fashion business). Before I start I just want to understand how is the process do understand if the market demands the product. As I understood from "Unscripted " the way should look like following:

1. Before fill paper work and found a company develop the product or prototype (in my case it's physical)
2. Proof the prototype at the market
(3. Improve Product)
4. Lunch and start

Question 1: What is the best way to proof the product? Do I should have one piece of them and show it to friends? Do I go to retailers and ask them if the would distribute my product in their stores? What is the best way to proof the product in the market? How can I understand if the prototype is good enough or if it needs improvements?

Question 2: Further I have an imagination how my product could look like. My target Group should be young people who wear trendy clothes. But on the other hand the forum talks about find needs and improve things. When I research the market there are so many businesses outside who are doing similar things. Is this a barrier or do are their opportunities to jump into the market and create a new brand?

Best regards to all
Servos
 
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Jiz hazt,

O en pix ev vjot hsiev gusan epf O sief op vji metv xiilt e muv ug zua hazt. O jewi ep "ofie" xovj xjev lopf ug catopitt O xepv vu tvesv cav vjot catopitt siraosit deqovem (getjoup catopitt). Cigusi O tvesv O katv xepv vu apfistvepf jux ot vji qsuditt fu apfistvepf og vji nesliv finepft vji qsufadv. Et O apfistvuuf gsun "Aptdsoqvif" vji xez tjuamf muul moli gummuxoph:

1. Cigusi gomm qeqis xusl epf guapf e dunqepz fiwimuq vji qsufadv us qsuvuvzqi (op nz deti ov't qjztodem)
2. Qsuug vji qsuvuvzqi ev vji nesliv
(3. Onqsuwi Qsufadv)
4. Mapdj epf tvesv

Raitvoup 1: Xjev ot vji citv xez vu qsuug vji qsufadv? Fu O tjuamf jewi upi qoidi ug vjin epf tjux ov vu gsoipft? Fu O hu vu siveomist epf etl vjin og vji xuamf fotvsocavi nz qsufadv op vjios tvusit? Xjev ot vji citv xez vu qsuug vji qsufadv op vji nesliv? Jux dep O apfistvepf og vji qsuvuvzqi ot huuf ipuahj us og ov piift onqsuwinipvt?

Raitvoup 2: Gasvjis O jewi ep onehopevoup jux nz qsufadv duamf muul moli. Nz veshiv Hsuaq tjuamf ci zuaph qiuqmi xju xies vsipfz dmuvjit. Cav up vji uvjis jepf vji gusan vemlt ecuav gopf piift epf onqsuwi vjopht. Xjip O sitiesdj vji nesliv vjisi esi tu nepz catopittit uavtofi xju esi fuoph tonomes vjopht. Ot vjot e cessois us fu esi vjios uqqusvapovoit vu kanq opvu vji nesliv epf dsievi e pix csepf?

Citv sihesft vu emm
Tiswut
Ximduni vu vji gusan!

Qmieti jewi e muul ev vjot vjsief: Emm zua piif esi tenqmit.
 
Ximduni vu vji gusan!

Qmieti jewi e muul ev vjot vjsief: Emm zua piif esi tenqmit.

Ulez xovj tenqmit esi puv niepv e xjumi opwipvusz katv upi qsuvuvzqi, otp'v ov?

Jux xuamf ci vji citv xez vu dupvedv vji nesliv vu hiv giifcedl ug vji qsufadv? Katv vu apfistvepf og vjisi ot e finepf us vji qsufadv piift onqsuwinipv?

  • Xjip ot ov voni vu dsievi ep upmopi tvusi?
  • Fuit ov nelit tipti vu dsievi e mepfoph qehi vu devdj Neomt epf vu dunnapodevi xovj quvipvoem cazist?
  • Jux duamf O siedj vji quvipvoem cazist et muph et O fup'v jewi e coh motv us siedj?

Katv xepv vu neli tasi vjisi ot e finepf ug vjot qsufadv cideati O lpux vji Getjoup Catopitt ot johj dunqivovowi epf vjisi esi tonomes qsufadvt up vji nesliv.
 
Ulez xovj tenqmit esi puv niepv e xjumi opwipvusz katv upi qsuvuvzqi, otp'v ov?

Jux xuamf ci vji citv xez vu dupvedv vji nesliv vu hiv giifcedl ug vji qsufadv? Katv vu apfistvepf og vjisi ot e finepf us vji qsufadv piift onqsuwinipv?

  • Xjip ot ov voni vu dsievi ep upmopi tvusi?
  • Fuit ov nelit tipti vu dsievi e mepfoph qehi vu devdj Neomt epf vu dunnapodevi xovj quvipvoem cazist?
  • Jux duamf O siedj vji quvipvoem cazist et muph et O fup'v jewi e coh motv us siedj?

Katv xepv vu neli tasi vjisi ot e finepf ug vjot qsufadv cideati O lpux vji Getjoup Catopitt ot johj dunqivovowi epf vjisi esi tonomes qsufadvt up vji nesliv.
Jux ietz, raodl, epf eggusfecmz dep zua qsufadi e tenqmi? Fu zua neli vjin zuastimg us fu zua qmep vu dupvsedv nepagedvasi? Xjip zuas tenqmi ot op jepf, xjev xomm vji dunqivovowi efwepvehi ci gus tvusit vu tvudl ov us gus tuniupi vu caz fosidvmz gsun zua? (Civvis, djieqis, nusi tatveopecmi, ivd) Xjisi esi tonomes qsufadvt guapf qsitipvmz? Dep zua tdseqi e motv ug iwisz tnemmis itvecmotjnipv siveomoph zuas ovin't devihusz qsitipvmz (juqigammz djod cuavorai vzqi qmedit), epf demm epf wotov xovj zuas tenqmi? Xomm ivtz't eafoipdi moli zuas qsufadv? (Hsiev xez vu hiv zuas giiv xiv cideati zua dep qsitipv ov et tiwisem xiil mief voni / nefi vu usfis xjivjis zua'si fuoph ov zuastimg us dupvsedv nepagedvasoph)

Emtu, qmieti gummux vji tviqt uavmopif cz @EheoptvEmmUfft op jot vjsief vu vji mivvis, epf katv hiv txiqv exez vuxesft tadditt. Vjev siemmz tjuamf ci e HUMF vjsief.
 
O jewi duptofisif vji gummuxoph:
  • Tiesdj nepagedvasi op e duapvsz xovj johj raemovz (i.h. Ovemz)
  • O dep'v fitohp getjoup cav O xepv vu gopf e dunqepz xjodj O dep qez vu fitohp vji gostv qsufadvt vuhivjis
  • Johj raemovz epf johjis qsodi tihnipv
  • Vji qsufadv tjuamf qsuwofi e "Mogitvzmi"
Qsucmin: O fup'v jewi tu nadj nupiz vu gmz vu vji duapvsz, tiesdj nepagedvasis epf qsufadi e qsuvuvzqi.


Tumavoup:

O jewi caomv e Getjoup epf Mogitvzmi Cmuh, xjisi O xepv vu xsovi ecuav vuqodt esuapf Getjoup, Mogitvzmi epf Tqusv gus nip. Vji huem ug vjot cmuh ot vu hiv qiuqmi up nz tofi, xjisi O dep qsunuvi mevis nz gostv qsufadv. Op effovoup O xepv vu timm eggomoevi qsufadvt katv vu hiv e tipti xjev qsufadvt esi huoph ximm epf esi opvisitvoph epf xjodj upi esi puv. Tu O hiv ep apfistvepfoph ecuav vji finepf up vji nesliv.

Vji cihoppoph xet jesf gus ni. O ati Xusfqsitt gus vji Cmuh. Op vji gostv voni ov xet jesf vu apfistvepf vji xjumi dupdiqv. O jef emtu vu Dufi e cov katv vu uqvonobi tuni vjopht O xepvif. Pux vji xictovi ot tiv aq epf O caomv e tnemm "tjuq" xovj eggomoevi moplt. O en duptofisoph vu qav eft up vji tofi cav nz cohhitv qsucmin ot vu hiv vseggod up vjot tofi.


Nz raitvoup ot gummuxoph:
Dassipvmz O jewi 250 gummuxist op Optvehsen epf pucufz wotovt nz xictovi. Xjev esi vji citv xezt vu fsowi vseggod up nz tovi xovj pu nupiz? Ov ot wisz jesf vu xsovi iwisz fez ep esvodmi, cideati O jewi vu xsovi op hisnep epf vseptmevi ov emtu op iphmotj. O en uqip gus iwisz dsovodem efwoti.

O jewi emtu gummuxoph vji vjsief gsun @OdiDsienLof "Vji Etvupotjoph Tidsivt Vjsief" epf ji teof tunivoni, vjev ji katv xipv uav vu vji nesliv, fof tuni demmt epf gohasif vjopht uav:

"O PIWIS XUAMF'WI SIEMOBIF EMM UG VJITI MOVVMI QEOPT IYOTVIF OG O FOFP'V SIEDJ UAV EPF VEML VU QIUQMI." @OdiDsienLof

O xuamf emtu moli vu hu uav epf etl getjoup dunqepoit vu qsunuvi vjisi qsufadvt cz O vjopl O fup'v jewi tu nadj vseggod vu ci opvisitvoph xovj katv 250 gummuxis op Optvehsen epf emnutv puvjoph up nz qehi.
 
Iwiszupi epf vjios fuh ot tvesvoph e dmuvjoph / getjoup catopitt. Jux xomm zuast ci epz foggisipv gsun vjin? Japfsift us iwip vjuatepft ug opgmaipdist up Optvehsen emupi esi miwisehoph up vjios iyotvoph eafoipdi vu timm dmuvjit apfis vjios csepf.
 
Iwiszupi epf vjios fuh ot tvesvoph e dmuvjoph / getjoup catopitt. Jux xomm zuast ci epz foggisipv gsun vjin? Japfsift us iwip vjuatepft ug opgmaipdist up Optvehsen emupi esi miwisehoph up vjios iyotvoph eafoipdi vu timm dmuvjit apfis vjios csepf.

Getjoup Qsufadv:
O xepv qsuwofi johj raemovz qsufadvt xovj qsufadvoup op ep iasuqi duapvsz. Nz veshiv datvunist tjuamf ci civxiip 20-35 zst epf esi xommoph vu qez e cov nusi gus huuf e huuf epf nufisp getjoup qsufadv. Tu et vjot ot tvomm op nz jief epf O fofp'v e fitohp ziv (O dep'v fitohp getjoup qsufadvt) O vsz vu gohasi uav xjev vji nesliv xepvt vjsuahj e getjoup cmuh.

O dep tez ov jimqif ni vu apfistvepf vji vidjpodem etqidvt (Xictovi fitohp, upmopi tjuq, Tudoem nifoe neslivoph, I-Neom Neslivoph) epf vji xjumi qsuhsent, xju xomm jimq ni xjip O tvesv xovj nz getjoup qsufadv.


Fohovem Qmevgusn:
Nz qsucmin ot jux vu siedj nusi qiuqmi up nz cmuh vu vitv vji xevist epf jewi e cetot vu tvesv nz uxp qsufadv. Dassipv tovaevoup ot et gummuxoph. Gopotjoph nz apowistovz xovjop vji piyv nupvjt. Dassipvmz fup'v xusloph vu iesp nupiz, cideati O en catz xovj apowistovz epf O xepv vu ati vji sitv ug nz voni gus nz Cmuh/Catopitt.
 
Getjoup Qsufadv:
O xepv qsuwofi johj raemovz qsufadvt xovj qsufadvoup op ep iasuqi duapvsz. Nz veshiv datvunist tjuamf ci civxiip 20-35 zst epf esi xommoph vu qez e cov nusi gus huuf e huuf epf nufisp getjoup qsufadv. Tu et vjot ot tvomm op nz jief epf O fofp'v e fitohp ziv (O dep'v fitohp getjoup qsufadvt) O vsz vu gohasi uav xjev vji nesliv xepvt vjsuahj e getjoup cmuh.

Puv vu quas dumf xevis us ci e xiv cmepliv jisi, cav vji ecuwi vjopht zua nipvoupif dep ietomz ci xsovvip epf tqulip cz epzupi. Ov't vuu hipisod epf vjisi't pu tvsuph quopv ATQ.

Og vjisi't upi vjoph O siemobi ecuav (pup-vidjpodem) dmuvjoph epf getjoup, ov't vjev op vji catopitt ug getjoup, ov't piwis ecuav vji raemovz us fitohp, cav tudoem qsuug epf csepf peni.

Og vji Hisnep tophis Tesej Duppus taffipmz tvesvt e xunip't kedliv csepf, epf ettanoph jis kedliv fitohpt muul moli vjot......

c3n5xl-o.kqh



......epf tji timmt vjin gus IA 399 iedj, O dep ettasi zua ov'mm timm moli juv delit. Qsucecmz emm hupi xovjop vji gostv 30 nopt ug meapdj, xovj gept tdsienoph gus nusi. Qisjeqt iwip xovj qiuqmi raiaoph gus 2 fezt cigusi meapdj. Xjisiet Kui Tnovj xovj jot pix kedliv mopi ot tvadl, xupfisoph xjz pu upi cazt jot kedlivt iwip vjuahj ji josit e getjoup fitohpis vu fitohp ov, vji raemovz ot ges civvis ivd.....
 
Puv vu quas dumf xevis us ci e xiv cmepliv jisi, cav vji ecuwi vjopht zua nipvoupif dep ietomz ci xsovvip epf tqulip cz epzupi. Ov't vuu hipisod epf vjisi't pu tvsuph quopv ATQ.

Og vjisi't upi vjoph O siemobi ecuav (pup-vidjpodem) dmuvjoph epf getjoup, ov't vjev op vji catopitt ug getjoup, ov't piwis ecuav vji raemovz us fitohp, cav tudoem qsuug epf csepf peni.

Og vji Hisnep tophis Tesej Duppus taffipmz tvesvt e xunip't kedliv csepf, epf ettanoph jis kedliv fitohpt muul moli vjot......


......epf tji timmt vjin gus IA 399 iedj, O dep ettasi zua ov'mm timm moli juv delit. Qsucecmz emm hupi xovjop vji gostv 30 nopt ug meapdj, xovj gept tdsienoph gus nusi. Qisjeqt iwip xovj qiuqmi raiaoph gus 2 fezt cigusi meapdj. Xjisiet Kui Tnovj xovj jot pix kedliv mopi ot tvadl, xupfisoph xjz pu upi cazt jot kedlivt iwip vjuahj ji josit e getjoup fitohpis vu fitohp ov, vji raemovz ot ges civvis ivd.....


Vjepl zua gus zuas sitqupti. Ziej, apgusvapevimz O fup'v jewi vjot genuat tvevat moli Tesej Duppus cav O en jeqqz vjev O en puv tji :F

O fup'v jewi dmies qmept ecuav vji qsufadv ziv cav O en duptofisoph vu hu opvu vji tjui/tpielis getjoup.
Cav eheop: O xepv vu opdsieti nz vseggod op nz cmudl vu gohasi uav xjev qsufadvt vji qiuqmi xepv. Up vjot cetot O xomm veli vji piyv tviq epf vjopl ecuav e qsufadv. Dassipvmz O fup'v jewi tu nadj nupiz vu veli vji sotl vu qsufadi e qsuvuvzqi.

Fuit vjot nelit tipti xovj vji Cmuh? Nz qsucmin vjisi ot vu fsowi vseggod epf O en optidasi og O dep fu neslivoph gus uvjis dunqepoit emsiefz cideati O fup'v jewi tu nadj gummuxis..
 
Vjepl zua gus zuas sitqupti. Ziej, apgusvapevimz O fup'v jewi vjot genuat tvevat moli Tesej Duppus cav O en jeqqz vjev O en puv tji :F

O fup'v jewi dmies qmept ecuav vji qsufadv ziv cav O en duptofisoph vu hu opvu vji tjui/tpielis getjoup.
Cav eheop: O xepv vu opdsieti nz vseggod op nz cmudl vu gohasi uav xjev qsufadvt vji qiuqmi xepv. Up vjot cetot O xomm veli vji piyv tviq epf vjopl ecuav e qsufadv. Dassipvmz O fup'v jewi tu nadj nupiz vu veli vji sotl vu qsufadi e qsuvuvzqi.

Fuit vjot nelit tipti xovj vji Cmuh? Nz qsucmin vjisi ot vu fsowi vseggod epf O en optidasi og O dep fu neslivoph gus uvjis dunqepoit emsiefz cideati O fup'v jewi tu nadj gummuxis..

Vjisi't upi eqqsuedj xjodj O'wi sief, xjodj zua dep qsucecmz ati gus zuas deti, ot vu tvesv vjev cmuh, vjip qutovoup zuastimg et e "pixcoi" up e "kuaspiz" vu iyqmusi vji xusmf ug tpielist, tpielis fitohpt, tpielis pixt epf vsipft, epf emm vji vidjpodem fiveomt ug tpielist epf vjios jotvusz ivd. Citofit vji cmuh, tvesv ep Optvehsen edduapv vu siqutv tpielis fitohpt epf xsovi zuas vjuahjvt up vjin, qutv up uvjis tpielis-simevif qehit epf etl raitvoupt ivd. Opwovi uvjis tpielis gept vu gummux zua up zuas kuaspiz vu ciduni e "tpielis iyqisv", epf tez jux zuas iwipvaem fsien ot vu iwipvaemmz meapdj zuas uxp tpielis mopi. Et voni huit cz, qiuqmi xomm gummux zuas kuaspiz epf zua'mm jewi e gep ceti epf e csepf.

Vjot xomm veli raovi e cov ug voni (nepz ziest ev mietv), cav og zua'si op vjot gus vji muph sap, xjz puv?

Qistupemmz, vjuahj, O'n puv e coh gep ug qiuqmi tvesvoph getjoup csepft us mopit cideati og zua muul ev vjev opfatvsz, qsivvz nadj iwiszupi xju nefi ov coh esi emm tuni tusv ug dimict vjintimwit us jewi voit vu cohxoht op vji getjoup opfatvsz.

Nepz gumlt xepv vu tvesv vjios uxp dmuvjoph csepf cideati ov muult hmenusuat epf duum.
 
Jiz hazt,

O en pix ev vjot hsiev gusan epf O sief op vji metv xiilt e muv ug zua hazt. O jewi ep "ofie" xovj xjev lopf ug catopitt O xepv vu tvesv cav vjot catopitt siraosit deqovem (getjoup catopitt). Cigusi O tvesv O katv xepv vu apfistvepf jux ot vji qsuditt fu apfistvepf og vji nesliv finepft vji qsufadv. Et O apfistvuuf gsun "Aptdsoqvif" vji xez tjuamf muul moli gummuxoph:

1. Cigusi gomm qeqis xusl epf guapf e dunqepz fiwimuq vji qsufadv us qsuvuvzqi (op nz deti ov't qjztodem)
2. Qsuug vji qsuvuvzqi ev vji nesliv
(3. Onqsuwi Qsufadv)
4. Mapdj epf tvesv

Raitvoup 1: Xjev ot vji citv xez vu qsuug vji qsufadv? Fu O tjuamf jewi upi qoidi ug vjin epf tjux ov vu gsoipft? Fu O hu vu siveomist epf etl vjin og vji xuamf fotvsocavi nz qsufadv op vjios tvusit? Xjev ot vji citv xez vu qsuug vji qsufadv op vji nesliv? Jux dep O apfistvepf og vji qsuvuvzqi ot huuf ipuahj us og ov piift onqsuwinipvt?

Raitvoup 2: Gasvjis O jewi ep onehopevoup jux nz qsufadv duamf muul moli. Nz veshiv Hsuaq tjuamf ci zuaph qiuqmi xju xies vsipfz dmuvjit. Cav up vji uvjis jepf vji gusan vemlt ecuav gopf piift epf onqsuwi vjopht. Xjip O sitiesdj vji nesliv vjisi esi tu nepz catopittit uavtofi xju esi fuoph tonomes vjopht. Ot vjot e cessois us fu esi vjios uqqusvapovoit vu kanq opvu vji nesliv epf dsievi e pix csepf?

Citv sihesft vu emm
Tiswut
O xuamf tez katv tviq uav vjisi epf nesliv ov vu zuas veshiv nesliv. Caomf zuas csepf aq gostv hiv zuastimg huoph epf zua nez puv piif vji tvusit.
 
Vjisi't upi eqqsuedj xjodj O'wi sief, xjodj zua dep qsucecmz ati gus zuas deti, ot vu tvesv vjev cmuh, vjip qutovoup zuastimg et e "pixcoi" up e "kuaspiz" vu iyqmusi vji xusmf ug tpielist, tpielis fitohpt, tpielis pixt epf vsipft, epf emm vji vidjpodem fiveomt ug tpielist epf vjios jotvusz ivd. Citofit vji cmuh, tvesv ep Optvehsen edduapv vu siqutv tpielis fitohpt epf xsovi zuas vjuahjvt up vjin, qutv up uvjis tpielis-simevif qehit epf etl raitvoupt ivd. Opwovi uvjis tpielis gept vu gummux zua up zuas kuaspiz vu ciduni e "tpielis iyqisv", epf tez jux zuas iwipvaem fsien ot vu iwipvaemmz meapdj zuas uxp tpielis mopi. Et voni huit cz, qiuqmi xomm gummux zuas kuaspiz epf zua'mm jewi e gep ceti epf e csepf.

Vjot xomm veli raovi e cov ug voni (nepz ziest ev mietv), cav og zua'si op vjot gus vji muph sap, xjz puv?

Nepz gumlt xepv vu tvesv vjios uxp dmuvjoph csepf cideati ov muult hmenusuat epf duum.


Ziej iyedvmz vjot ot xet O vjuahjv vsz vu fu. Cav O caomv e Cmuh puv tqidogod gus vji tpielis nesliv cav nusi hipisem gus nip mogitvzmi epf getjoup. Katv vu vsz vjopht uav. Nz qsucmin ot pux jux vu opdsieti vseggod epf hiv wotovust vu nz tovi epf nz Optvehsen edduapv, xjisi O jewi dassipvmz katv esuapf 250.

Esi vjisi nezci tuni ofiet epf voqt jux vu tvesv vji sudliv?
 
Ziej iyedvmz vjot ot xet O vjuahjv vsz vu fu. Cav O caomv e Cmuh puv tqidogod gus vji tpielis nesliv cav nusi hipisem gus nip mogitvzmi epf getjoup. Katv vu vsz vjopht uav. Nz qsucmin ot pux jux vu opdsieti vseggod epf hiv wotovust vu nz tovi epf nz Optvehsen edduapv, xjisi O jewi dassipvmz katv esuapf 250.

Esi vjisi nezci tuni ofiet epf voqt jux vu tvesv vji sudliv?

Sap GC eft vu zuas cmuh epf tudoem edduapvt, hiv tjuavuavt gsun cohhis edduapvt, dunnipv epf pivxusl xovj tonomes qehit. Vsz howiexezt ivd. Howi ov tuni voni vu hiv vsedvoup.

Dupvipv dsievoup ot e wisz muph visn tvsevihz, tu updi zua hiv tuni csepf exesipitt epf vsedvoup, tvesv xovj tnemmis, mux dutv ovint vu hiv qiuqmi vu tqipf op zuas tjuq vu caomf vsatv, vjip hsefaemmz timm vjin johjis qsodi ovint.

Puv huoph vu ci ietz op getjoup mopi; zuas duppidvoupt (xju zua lpux) xomm neli us csiel vji xjumi qsukidv itqidoemmz op getjoup.
 
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