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Hi everyone,
So I'm looking at starting another side hustle that ties in with my slowlane career. I am an Exercise Physiologist 4 days a week, which I love doing, but I always feel the fastlane pull and don't like being out of control of my income (I am sub-contracted, so I run my own business through 2 medical clinics, but rely on them for all admin and pay a % fees as rent). I wish to one day have my own clinic or start a chain of clinics, but for now I want to blog and possibly help people on-line as well as in person. I have a decent knowledge pool to draw from and feel that I can use this knowledge to provide value.
For those who don't know, an Exercise Physiologist (EP) uses exercise and lifestyle interventions to help prevent, manage and treat chronic disease and musculoskeletal pathologies. Typical clientele for me include:
-Diabetes
-Obesity
-Heart failure
-Osteoarthritis
-Low back pain
-Shoulder injuries
-etc.
What I have done is start a very rudimentary blog with articles such as "3 exercise for low back pain", "The best health apps" blah blah. At the moment the blog is very much tailored to my scope of practice as a whole, rather than one group or sub-group (such as diabetes, heart failure etc.). I plan to develop some programs to sell or e-books, something with genuine value.
So my question is, would you guys recommend staying broad and appealing to my entire scope of practice, or niche down and focus on a group or sub-group?
There are obvious pros and cons to each (audience number, targeted marketing etc.), but I feel like at the moment I lack direction, which is killing my drive.
Excited to hear your input! Thanks for reading.
-James
So I'm looking at starting another side hustle that ties in with my slowlane career. I am an Exercise Physiologist 4 days a week, which I love doing, but I always feel the fastlane pull and don't like being out of control of my income (I am sub-contracted, so I run my own business through 2 medical clinics, but rely on them for all admin and pay a % fees as rent). I wish to one day have my own clinic or start a chain of clinics, but for now I want to blog and possibly help people on-line as well as in person. I have a decent knowledge pool to draw from and feel that I can use this knowledge to provide value.
For those who don't know, an Exercise Physiologist (EP) uses exercise and lifestyle interventions to help prevent, manage and treat chronic disease and musculoskeletal pathologies. Typical clientele for me include:
-Diabetes
-Obesity
-Heart failure
-Osteoarthritis
-Low back pain
-Shoulder injuries
-etc.
What I have done is start a very rudimentary blog with articles such as "3 exercise for low back pain", "The best health apps" blah blah. At the moment the blog is very much tailored to my scope of practice as a whole, rather than one group or sub-group (such as diabetes, heart failure etc.). I plan to develop some programs to sell or e-books, something with genuine value.
So my question is, would you guys recommend staying broad and appealing to my entire scope of practice, or niche down and focus on a group or sub-group?
There are obvious pros and cons to each (audience number, targeted marketing etc.), but I feel like at the moment I lack direction, which is killing my drive.
Excited to hear your input! Thanks for reading.
-James
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