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Step-by-step Branding / Marketing book?

Marketing, social media, advertising

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Sven

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Read Fastlane!
Joined
Jul 17, 2015
Messages
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Hi!

Soon I will start launching my online & mobile application. Because I do not have a lot of experience in branding my product I am looking for an extensive but practical book on branding / marketing of my online product. I've read a lot online but I'm looking for one or more books where everything is in one place.

Some elements I want to learn:
- Effectively building a social media audience
- Positioning of the brand
- Creating cost effective online marketing campaigns
- Keeping the customer to use the product
- Measuring the campaigns with the right indicators

Searching this forum didn't give me the results I was looking for.

Hope you guys have some good suggestions!

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