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Still Alive and Moving - 2025 Update

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alidaesoteric

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Hey everyone,

Just wanted to post on here since it's been a while, and I have visited quite a few posts of alleged Fastlaners saying they're gonna achieve the life of their dreams, only to disappear forever 2 posts later. As mentioned before, I have currently been working on my e-commerce gym clothing brand, but I have had little success in my first drop (only achieved ~10 sales). I am currently planning my next drop with my business partner, but to be honest, I have somewhat been experimenting with focusing on brand building and content (newsletter, YT vids, short-form content) and I can kind of visualize a funnel strategy with a hybrid of digital and physical products at several stages of the conversion process.

I am still in the Slowlane, working a 40-60 hour a week corporate job I hate in order to fund the business and save some money. My issue right now is not really execution, it's a lack of time and low energy. I have been optimizing things like my diet to maintain as much energy as possible to work on the business after work. Another issue is limited capital to keep ordering samples and experiment with new drops, which is exactly why I need to save more money to reinvest into the business.

Over the past year, I have had many doubts and wanted to quit several times, but this is by far the longest I have stuck to one business model (~1 year now). Although I have had limited success, I can still see potential if I improve my branding strategy and lean into what customers want in this oversaturated market. I have even considered stacking the offer with a lateral SaaS solution that solves a common problem in the clothing industry (still figuring out what that problem could be).

All in all, I haven't given up, and I never will. As long as I am alive and breathing, I have not failed. However, my confusion lies in deciding what to focus on. I know that clothing is oversaturated, but I feel like everything I try to do is in a crowded market. Until I find another solid idea, I will keep chipping away on this and differentiate the brand one way or another.

Another issue I am struggling with is alienation. I obviously can't talk about Fastlane concepts at work and I don't really know anyone, except my business partner who is far away from me, who is willing to discuss business ideas and ways to break out of the rat race.

Anyway, I'm glad to be back, and I'll keep pushing regular updates to keep myself accountable along this journey.

Open to hearing what everyone's been up to, especially in e-commerce and clothing.
 
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ONU, zua jewip'v guapf e tvsuph ipuahj qsucmin epf qasquti.

Vjot nohjv jimq...

 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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