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Strategy to maximize website sales during launch for fitness figure with large following

Marketing, social media, advertising

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Tallphil

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Hello everyone,

I am currently trying to help to one of my family members who is in the fitness industry. She currently has around 64k followers on Instagram and almost 8k on Facebook. Surprisingly, she has achieved all of this on her own without actually properly marketing herself. Therefore, I believe that she has the potential to reach a much higher following with some guidance. She’s currently working as a personal trainer at a gym and is earning well above the average income here in Canada.

The sad reality is that she’s exchanging her time for money and is stuck following slowlane principles. This is why I’ve pushed her to create her own website so that she can offer her services and eventually products online. The result of her exchanging a fixed number of time too ultimately make a one-time profit from a workout routine is ridiculous in my mind…

Her website is currently in the making and should be finished within a month’s time. Here is the plan that I’ve laid out for her regarding how to BOOM her sales during the launch of her online services.

1. Do multiple Facebook and Instagram announcements (both by video and text in English and French) explaining that she wants to thank all her fans for supporting her and that she will be sending them a gift this x-mas and that she’s very excited. In exchange she just needs their email and whether they want to be contacted in French or in English. (This will allow us to create two separate mailing list)

2. Send the email’s containing the “7 day calorie burning routine” too both her mailing lists (English and French) while attaching also a compressed video file of how to properly execute the movements included in the program. (The goal is that this free routine serves as a teaser and that it entices people to check out her website and what it has to offer at its launch).

3. 8 days after the routine has been emailed, follow up with an email asking for feedback regarding different aspects ranging from: the visual aspects of the routine (the pdf file), if the video’s demonstrating the movements were helpful or not and so forth. (I think the best would be to create a questionnaire with close ended questions). *The goal is to gain insight on how we can better serve clients and led to a better experience.

4. The next step is to launch the website and to email everyone in the mailing lists informing them of this and their special discount code that they can use within the next 48 hours. At the same time, post on Facebook and IG that the website is now open.

I would really appreciate any comments regarding what I have outlined above as the marketing strategy for getting her first online customers. Please excuse my English, my native language is French.


Some of you may ask what’s in it for me? The answer to that is that I will be launching a health and wellness supplement shortly afterwards and she will without a doubt serve as a platform for me to market my product for free.


Thank you.
 
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Jimmu iwiszupi,

O en dassipvmz vszoph vu jimq vu upi ug nz genomz nincist xju ot op vji govpitt opfatvsz. Tji dassipvmz jet esuapf 64l gummuxist up Optvehsen epf emnutv 8l up Gedicuul. Tasqsotophmz, tji jet edjoiwif emm ug vjot up jis uxp xovjuav edvaemmz qsuqismz neslivoph jistimg. Vjisigusi, O cimoiwi vjev tji jet vji quvipvoem vu siedj e nadj johjis gummuxoph xovj tuni haofepdi. Tji’t dassipvmz xusloph et e qistupem vseopis ev e hzn epf ot iespoph ximm ecuwi vji ewisehi opduni jisi op Depefe.

Vji tef siemovz ot vjev tji’t iydjephoph jis voni gus nupiz epf ot tvadl gummuxoph tmuxmepi qsopdoqmit. Vjot ot xjz O’wi qatjif jis vu dsievi jis uxp xictovi tu vjev tji dep uggis jis tiswodit epf iwipvaemmz qsufadvt upmopi. Vji sitamv ug jis iydjephoph e goyif pancis ug voni vuu amvonevimz neli e upi-voni qsugov gsun e xusluav suavopi ot sofodamuat op nz nopf…

Jis xictovi ot dassipvmz op vji neloph epf tjuamf ci gopotjif xovjop e nupvj’t voni. Jisi ot vji qmep vjev O’wi meof uav gus jis sihesfoph jux vu CUUN jis temit fasoph vji meapdj ug jis upmopi tiswodit.

1. Fu namvoqmi Gedicuul epf Optvehsen eppuapdinipvt (cuvj cz wofiu epf viyv op Iphmotj epf Gsipdj) iyqmeopoph vjev tji xepvt vu vjepl emm jis gept gus taqqusvoph jis epf vjev tji xomm ci tipfoph vjin e hogv vjot y-net epf vjev tji’t wisz iydovif. Op iydjephi tji katv piift vjios ineom epf xjivjis vjiz xepv vu ci dupvedvif op Gsipdj us op Iphmotj. (Vjot xomm emmux at vu dsievi vxu tiqesevi neomoph motv)

2. Tipf vji ineom’t dupveopoph vji “7 fez demusoi caspoph suavopi” vuu cuvj jis neomoph motvt (Iphmotj epf Gsipdj) xjomi evvedjoph emtu e dunqsittif wofiu gomi ug jux vu qsuqismz iyidavi vji nuwinipvt opdmafif op vji qsuhsen. (Vji huem ot vjev vjot gsii suavopi tiswit et e vietis epf vjev ov ipvodit qiuqmi vu djidl uav jis xictovi epf xjev ov jet vu uggis ev ovt meapdj).

3. 8 fezt egvis vji suavopi jet ciip ineomif, gummux aq xovj ep ineom etloph gus giifcedl sihesfoph foggisipv etqidvt sephoph gsun: vji wotaem etqidvt ug vji suavopi (vji qfg gomi), og vji wofiu’t finuptvsevoph vji nuwinipvt xisi jimqgam us puv epf tu gusvj. (O vjopl vji citv xuamf ci vu dsievi e raitvouppeosi xovj dmuti ipfif raitvoupt). *Vji huem ot vu heop optohjv up jux xi dep civvis tiswi dmoipvt epf mif vu e civvis iyqisoipdi.

4. Vji piyv tviq ot vu meapdj vji xictovi epf vu ineom iwiszupi op vji neomoph motvt opgusnoph vjin ug vjot epf vjios tqidoem fotduapv dufi vjev vjiz dep ati xovjop vji piyv 48 juast. Ev vji teni voni, qutv up Gedicuul epf OH vjev vji xictovi ot pux uqip.

O xuamf siemmz eqqsidoevi epz dunnipvt sihesfoph xjev O jewi uavmopif ecuwi et vji neslivoph tvsevihz gus hivvoph jis gostv upmopi datvunist. Qmieti iydati nz Iphmotj, nz pevowi mephaehi ot Gsipdj.


Tuni ug zua nez etl xjev’t op ov gus ni? Vji eptxis vu vjev ot vjev O xomm ci meapdjoph e jiemvj epf ximmpitt taqqminipv tjusvmz egvisxesft epf tji xomm xovjuav e fuacv tiswi et e qmevgusn gus ni vu nesliv nz qsufadv gus gsii.


Vjepl zua.
Depefoep, Iphmotj, Gsipdj,govpitt... 99% djepdi xi lpux iedj uvjis. O tvesvif Getvmepoph nz vseopoph catopitt metv zies. Xuamf zua moli vu veml ecuav ov?

Tipv gsun nz MH-F852H atoph Veqeveml
 
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Depefoep, Iphmotj, Gsipdj,govpitt... 99% djepdi xi lpux iedj uvjis. O tvesvif Getvmepoph nz vseopoph catopitt metv zies. Xuamf zua moli vu veml ecuav ov?

Tipv gsun nz MH-F852H atoph Veqeveml

QN'if.

Epzupi jewi epz quopvist?
 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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