Hogeg, the CEO and founder of Tel Aviv company Mobli, had requested a simple way to get in touch with his wife and his assistant via his smartphone. Email chains were burdensome. Even texting encouraged longer conversations than Hogeg had time for. He envisioned a simple app with large buttons that, when pressed, would send a one-word notification to another person: "Yo." The "Yo" would let the person know they were needed or being thought of. Arbel was a talented engineer at Mobli who could build Hogeg's simple product quickly. But when Hogeg told him about Yo, Arbel dragged his feet. It was dumb, Arbel protested. No one would use it.
http://www.businessinsider.com/the-...re-isnt-actually-1-million-in-the-bank-2014-6
"Yo" is a gloriously simple app for the iPhone and Android for sending one-word messages to friends, family and strangers. It's stupid, fun and mildly compulsive. But there's more to each "Yo" than meets the eye. Here are the 30 types of Yo, because context is everything.
http://www.businessinsider.com/the-yo-app-is-going-viral--here-are-30-types-of-yos-2014-6
Yo, the one-word messaging app, has seen explosive growth in just the past two days. The Yo team announced on Twitter that in just one day, people had sent over 3.7 million Yo's to each other — about 100 Yo's a second.
http://www.businessinsider.com/37-million-yos-in-one-day-2014-6
http://www.businessinsider.com/the-...re-isnt-actually-1-million-in-the-bank-2014-6
"Yo" is a gloriously simple app for the iPhone and Android for sending one-word messages to friends, family and strangers. It's stupid, fun and mildly compulsive. But there's more to each "Yo" than meets the eye. Here are the 30 types of Yo, because context is everything.
http://www.businessinsider.com/the-yo-app-is-going-viral--here-are-30-types-of-yos-2014-6
Yo, the one-word messaging app, has seen explosive growth in just the past two days. The Yo team announced on Twitter that in just one day, people had sent over 3.7 million Yo's to each other — about 100 Yo's a second.
http://www.businessinsider.com/37-million-yos-in-one-day-2014-6
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