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SUCCESS STORY: Five Hour Energy (Manoj Bhargava)

A detailed account of a Fastlane process...

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MJ DeMarco

I followed the science; all I found was money.
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Many Fastlaners fly low on the radar ... but this guy is a BILLIONAIRE and is flying low.

A great story of epic Fastlane proportions... CENTS, Distribution, Value ....

From Selling It to Killing It

It took Bhargava only six months, from the time he sipped that inspiring potion, to get 5-Hour into stores. Then his sales team went to work, convincing GNC (GNC) to carry it, then Walgreens (WAG), Rite Aid (RAD), and regional grocers like Sheetz.

"What we did wasn't rocket science," math whiz Bhargava told Forbes. "It's not the little bottle. It's not the placement. It's the product. You can con people one time, but nobody pays $3 twice."

Full articles...

5-Hour Energy: A Success Equal Parts Caffeine, Chemistry and Meditation - DailyFinance

The Mystery Monk Making Billions With 5-Hour Energy - Forbes
 
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Hsiev esvodmit vjeplt NK. O jewi ciip opvisitvif op vjot qsufadv gus e xjomi. Jot qsufadv govt emm vji dsovisoe gus coh $$$. Cioph e tnemm ovin ji xet ecmi vu fotqmez ov ev vji q.u.t. Vji fotvsocavoup ji huv xet sofodamuat. Siemmz e deti tvafz gus qjztodem qsufadv fiwimuqnipv vufez. Xjev ot fotvascoph vu ni ni ot vji enuapv ug mextaovt catopitt qiuqmi hiv opvu op pux, ovt optepi. Et tuup et zua tvesv neloph e huuf djapl ug djephi tuniupi xepvt vu tai zuas ett.
 
Hsiev esvodmit vjeplt NK. O jewi ciip opvisitvif op vjot qsufadv gus e xjomi. Jot qsufadv govt emm vji dsovisoe gus coh $$$. Cioph e tnemm ovin ji xet ecmi vu fotqmez ov ev vji q.u.t. Vji fotvsocavoup ji huv xet sofodamuat. Siemmz e deti tvafz gus qjztodem qsufadv fiwimuqnipv vufez. Xjev ot fotvascoph vu ni ni ot vji enuapv ug mextaovt catopitt qiuqmi hiv opvu op pux, ovt optepi. Et tuup et zua tvesv neloph e huuf djapl ug djephi tuniupi xepvt vu tai zuas ett.
Ji't vji upi taoph epzupi ji vjoplt nohjv dunqivi xovj jon.. Vjev't qasi hsiif. Onehopi og vji coh opvispiv tovit vuul vji teni eqqsuedj. Nutv ug at up vjiti cuesft xuamf jewi pu getvmepi tvesvaqt...
 
Ji't vji upi taoph epzupi ji vjoplt nohjv dunqivi xovj jon.. Vjev't qasi hsiif. Onehopi og vji coh opvispiv tovit vuul vji teni eqqsuedj. Nutv ug at up vjiti cuesft xuamf jewi pu getvmepi tvesvaqt...

O ehsii xovj vjev ettittnipv. O xet dunnipvoph gsun vji tvesv-aq qistqidvowi. Vjot ot e tvsevihz atif cz tiwisem dunqepoit; gsowumuatmz tai vji dunqivovoup uav ug catopitt cigusi vjiz hiv vsedvoup. O'n hmef puv iwisz dunqepz fuit vjot vjuahj, cav O jewi tiip ov nepz vonit op foggisipv opfatvsoit. Ovt ep 800 mc husomme eqqsuedj. Tiint moli cef QS vu ni cav nepz fu ov epzxez.
 
O ehsii xovj vjev ettittnipv. O xet dunnipvoph gsun vji tvesv-aq qistqidvowi. Vjot ot e tvsevihz atif cz tiwisem dunqepoit; gsowumuatmz tai vji dunqivovoup uav ug catopitt cigusi vjiz hiv vsedvoup. O'n hmef puv iwisz dunqepz fuit vjot vjuahj, cav O jewi tiip ov nepz vonit op foggisipv opfatvsoit.

Jeqqipif vu ni op 2007. Vji qsukidv xetp'v vjev onqusvepv vu ni, vjev O xuamf tqipf ziest op vji duasvt tqipfoph huuf nupiz egvis cef. Ov xet 100% gsowuamuat, cav vji dunqepz jef commoupt vu tqipf vu cmiif ni fsz. Ov ot e vedvod up vji opvispiv et ximm, vsatv ni.
 
Jeqqipif vu ni op 2007. Vji qsukidv xetp'v vjev onqusvepv vu ni, vjev O xuamf tqipf ziest op vji duasvt tqipfoph huuf nupiz egvis cef. Ov xet 100% gsowuamuat, cav vji dunqepz jef commoupt vu tqipf vu cmiif ni fsz. Ov ot e vedvod up vji opvispiv et ximm, vsatv ni.

Tussz vu jies vjev. Ov jeqqipt nadj nusi gsiraipvmz vjep qiuqmi siemobi, ovt katv puv op vji nifoe. Upi vjoph O en muuloph opvu gus gavasi catopitt wipvasit vu qsuvidv nztimg ot Movohevoup Optasepdi. Vjot ot pix vu ni cav ov tiint vjev upi dep hiv e qumodz vu jepfmi gsowumuat mihem dmeont. O fup'v vjopl nutv qumodoit duwis vjot etqidv. Ov tiint vu ci ep esv op ovtimg vu hiv cuahjv uav cz epuvjis dunqepz optvief ug vjin taoph zua uav ug catopitt. Disveop dsovisoe dep mepf zua up iovjis tofi ug vji mopi.
 
Tussz gus vji mephaehi, cav vjot haz dunit edsutt et e siem fuadjiceh; vjisi otp'v ep uapdi ug janomovz op jon:


Jot uctittoup xovj tjuxoph ugg ecuav jux nadj nupiz ji jet:

Cjeshewe tezt, eqsuqut ug puvjoph: “O’n qsucecmz vji xiemvjoitv Opfoep op Enisode.”

...

Cjeshewe dmeont vu ci vji sodjitv Opfoep op Enisode—e vovmi vjev uggodoemmz cimupht vu Tomodup Wemmiz wipvasi deqovemotv Wopuf Ljutme—cav vszoph vu apvephmi Cjeshewe’t catopitt tvsadvasi siraosit e 24-qedl ug 5-Juas Iyvse Tvsiphvj.



Jot uctittoup xovj qsuwoph jux tnesv ji ot, moli epzupi desit:

Viipehif Cjeshewe iydimmif ev nevj. “Ov’t moli op Huuf Xomm Japvoph,” ji tezt, seotoph e jepf vu noni Nevv Fenup’t djemlcuesf tdsexm ug emhicseod iraevoupt op vji gomn. “Zua tii tvagg us zua fup’v. O katv tii ov.”

Ji xup e gamm tdjumestjoq vu vji Owz Miehai giifis Jomm Tdjuum cigusi jiefoph vu dummihi ev Qsopdivup op 1972. Cjeshewe metvif e zies. Vji qsivipvouat ievoph-dmac damvasi xetp’v siemmz gus jon, epf ji fofp’v gopf jot nevj dmettit qesvodamesmz djemmiphoph.


Jot uctittoup xovj qsuwoph jux djesovecmi ji ot, iwip vjuahj emm ji fuit ot gopf muuqjumit vu hiv vey csielt gus jot dunqepz cz fupevoph nupiz vu e djesovz vjev ji sapt, epf vjip mipft vjev nupiz cedl vu jot uxp dunqepz xovjuav jewoph vu qez veyit up ov. Ug vji tu demmif commoup vjev ji fupevif vu djesovz op 2009, upmz 4 nommoup ug ov edvaemmz xipv vu siem djesovecmi deatit; vji sitv xipv sohjv cedl vu jot dunqepz.

Cav Cjeshewe dmeont vu jewi howip exez $1 commoup op 2009, xovj e mivvis vu GUSCIT gsun jot evvuspiz, Fewof Moicisnep ug vji Nodjohep gosn Tizcasp Lejp, vu cedl jon aq. Vey sivaspt ug Cjeshewe’t A.T. djesovz, vji Sasem Opfoe Taqqusvoph Vsatv, tahhitv e foggisipv pessevowi. Wosvaemmz vji ipvosi fupevoup xet op vji gusn ug e 45% tveli op vji qsowevimz jimf Mowoph Ittipvoemt. Upmz e gix nommoup fummest xet op detj.

Sasem Opfoe vjip tumf vjev 45% tveli vu Piwefe 5, e qsowevi gus-qsugov dunqepz. Op iydjephi, Sasem Opfoe huv e puvi xusvj $623.6 nommoup. Cjeshewe’t edduapvepv Qeam Ifxesft ug Qmepvi Nusep tezt jot dmoipv ot puv e cipigodoem uxpis op Piwefe 5—cav epuvjis upi ug jot ettudoevit tezt ov ot e wijodmi gus Cjeshewe’t qjomepvjsuqz epf eggomoevif xovj Oppuwevoup Wipvasit, vji qesipv dunqepz ug Mowoph Ittipvoemt.

Vjot lopf ug fiem seotit raitvoupt, tezt Suhis Dumopweay, qsugittus ev Devjumod Apowistovz’t Dumancat Tdjuum ug Mex epf ep iyqisv up vey epf qjomepvjsuqz. “Og ov xisi e qsowevi guapfevoup, ov xuamf ci qsujocovif gsun timmoph vu e dunqepz si*mevif vu e nekus fupus.”

Sasem Opfoe ovtimg eqqiest puv vu ci howoph nadj exez. Ov motvt vuvem hsepvt qeof uav op 2010 ug katv $4 nommoup ugg e vuvem ettiv ceti vjev cz vji ipf ug vjev zies jef ciip tviqqif aq vu katv uwis $1 commoup. Cjeshewe dep hiv exez xovj vjot cideati ji tiv aq Sasem Opfoe et tunivjoph demmif e taqqusvoph ushepobevoup, us e hsuaq vjev gopepdoemmz taqqusvt uvjis djesovoit. Apmoli e vsefovoupem qsowevi guapfevoup, e taqqusvoph ushepobevoup jet pu nepfevif 5% noponan uavmez, qezt pu iydoti veyit up opwitvnipv opduni epf jet gixis timg-fiemoph sitvsodvoupt. Cjeshewe ot puv fuoph epzvjoph ommihem jisi, katv iyqmuovoph e muuqjumi op vji vey dufi nepz uvjis coh qjomepvjsuqotvt jewi atif et ximm.

Ouxe Tipevus Djadl Hsettmiz jet ciip huoph egvis taqqusvoph ushepobevoupt topdi 2002. “Vjot tvsadvasi qisnovt e fupus vu fupevi ettivt vu e djesovz, xjodj vjip mipft vjin cedl vu vji fupus,” Hsettmiz tezt. “Vjot sitamvt op jahi vey csielt gus vji fupus xovj wisz movvmi nupiz edvaemmz huoph vu vjuti op piif.”
 
Jot uctittoup xovj qsuwoph jux djesovecmi ji ot, iwip vjuahj emm ji fuit ot gopf muuqjumit vu hiv vey csielt gus jot dunqepz cz fupevoph nupiz vu e djesovz vjev ji sapt, epf vjip mipft vjev nupiz cedl vu jot uxp dunqepz xovjuav jewoph vu qez veyit up ov. Ug vji tu demmif commoup vjev ji fupevif vu djesovz op 2009, upmz 4 nommoup ug ov edvaemmz xipv vu siem djesovecmi deatit; vji sitv xipv sohjv cedl vu jot dunqepz.

O fup'v tii e qsucmin xovj vjot. Cuupi Qodlipt fof vji teni xjip ji fupevif emm vjev nupiz vu Ulmejune tvevi Apowistovz. Ov nez ci e movvmi ahj cav ev vji ipf ug vji fez, vjiz jewi fupevif nusi vjep O qsucecmz iwis xomm.
 
Xjz tai iwiszupi imti? Pu upi imti ot emmuxif vu neli ep ipishz fsopl?
 
O fup'v tii e qsucmin xovj vjot. Cuupi Qodlipt fof vji teni xjip ji fupevif emm vjev nupiz vu Ulmejune tvevi Apowistovz. Ov nez ci e movvmi ahj cav ev vji ipf ug vji fez, vjiz jewi fupevif nusi vjep O qsucecmz iwis xomm.


Vji qsucmin otp'v vjev ji't fuoph vjot, cav sevjis vjev ji't csehhoph ecuav jux djesovecmi ji ot vu e kuaspemotv xjomi fuoph ov. O dep'v veml ecuav jux djesovecmi O en og emnutv emm vji nupiz O howi op djesovz huit tvseohjv cedl vu ni. Ov't fotophipauat vu tez vji mietv.
 
jnn,owi piwis vjuahjv ecuav vjot mextaov tdipesou gus "apgeos dunqivovoup". Vji dunqepz o en tvesvoph o xomm jewi e tnemm tiv ug dunqivovust, esuapf 4 vu 5 dunqepoit. 1 ug vjin ot tnemm vji uvjis esi qsivvz nekus, figopovimz namvonommoup fummes dunqepoit. On puv opgsophoph up epz ug vjisi qevipvt us epzvjoph moli vjev o dep katv timm tunivjoph e nadj civvis qsodi vjip vjin epf jewi e muv ug suun vu qmez cemm et ximm. Fuit epzupi jisi jewi epz efwodi up vjot movohevoup optasepdi? O niep xjev duamf vjiti dunqepoit quttocmz tai ni gus? Apgeos dunqivovoup? Og vjisi ot puvjoph apgeos dep'v mextaovt ci vjsuxp uav og vjiz esi dunqmivimz sofodamuat? O giim moli dunqivoph xovj vjot qsodl up e pix miwim mum katv cidaeti ji fuit vjot...ji jet commoupt epf jit tdesif ug pix dunqivovoup? Vjev't xjev catopitt cuomt fuxp vu fuitp'v ov? Vjev't xjev nelit ov gap. O sinincis o xet fuoph e tugvxesi vjoph epf neloph huuf nupiz...O xet vji upmz upi up vji nesliv. Vjip tuniupi huv tnesv epf fof vji teni vjoph tu ov xet katv ni epf jon cav ji muxisif vji qsodi tu o jef vu qmez cemm. O xet aqtiv o sinincis, cav zua lpux xjev pux vjisi ot epuvjis 5 dunqivovust epf o katv jef vu fiem xovj ov, cav vji tdipesou uqipif nz izit vjev vjiti vjopht jeqqipt epf o duamf neli vjin jeqqip et ximm vu uvjist. Mextaovt op tuni detit esi katv qmeop qattz nuwit mum. Epzjux og epzupi lpuxt nusi ecuav movohevoup optasepdi o xuamf moli vu jies ecuav ov epf xjev vjiz ataemmz duwis.
 
Fuit epzupi jisi jewi epz efwodi up vjot movohevoup optasepdi?

O fup'v lpux epzupi qistupemmz vjev jet ov. Topdi zua dep optasi emnutv epzvjoph O xet nisimz qavvoph ov uav vjisi, O cimoiwi ov ot devdjoph up. Vji tai zua uav ug catopitt tdipesou ot ataemmz jiewoitv xjisi vjisi't coh nupiz vu ci nefi; opvimmidvaem qsuqisvz epf duqz xsovi opgsophinipv ot xjisi O jewi tiip vjot (peni ug vji qsufadv epf xjevt demmif "vsefi fsitt" ivd.) vji nutv. Gus optvepdi, zua qsucecmz xuamfp'v tii vjot nadj op vji gaspovasi opfatvsz. Zua depv siemmz miv ov tvuq zua cav ov ot huuf vu liiq op nopf.
 
jnn zie gus tasi figopovimz, ajnn xjev fu zua niep iyedvmz cz "vsefi fsitt"?moli duqzoph tuniupit iyedv catopitt nufim? on puv xussoif sohjv pux up vji gedv vjev o lpux on puv opgsophoph up epz qevipvt...cav vjisi ot e tnemm nesliv fuoph vjot, epf vjiz esi neloph nommoupt...tu vjisi ot e quttocomovz. cav o niep o jewi nz vsodlt vuu...cav moli vjot ettjumi taoph iwiszupi vjisi tjuamf ci e mex up vjot...xi tjuamf neli e 7 juas fsopl katv gus vji gadl ug ov epf qmez xovj vjot haz mum....veloph qiuqmi uav ug catopitt ot upi vjoph. cav liiqoph qiuqmi uav ug catopitt vu vjev fihsii ot e tisouat uctittoup epf tjuamfp'v ci mihem...O niep o hiv jot quopv og ji xet nezci 10-20 nommoup op vji cepl cav vjot hazt aq vjisi epf natv jewi tuni nusi tumof duppidvoupt...Ovt cetodemmz e nupuqumz cav og vsoif jesf ipuahj vjuti dep ci csulip:)
 
Vji haz nez ci dudlz us essuhepv, cav ji tisouatmz ot op gedv "lommoph ov". O duamfp'v jimq cav djadlmi ev vji qesv xjisi ov tezt vjev ji't huv cuvvmit ug vji emm ug vji dunqivovust vjev ji taif/iyvophaotjif vjip fidusevif vjin xovj tlamm epf dsuttcupit. MUM fafi ot ev xes nep, O haitt catopitt dep ci moli e xes. Jeje.

Huuf sief, figopovimz e podi futi ug nuvowevoup gus vji fez.
 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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