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Sudden extreme drop in Google rankings - looking for expert advice

Marketing, social media, advertising

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Hi All,

Been working on businesses eversince reading TMF a few years ago. Failed some businesses but some are also generating profit which allow me to work on the big project that will chance my life.

However, my website suffered a sudden great loss in rankings which I can't explain. It happend since 25 august and rankings are still dropping. Not small drops from position 3 to 6 but from 3 to 80+...

I've learned online marketing the last few years and although i'm no expert I do know must stuff that is important. However, I'm looking for awnsers to this drop in ranking for over a week now but nothing makes sense. THe site seems completely fine, doing sales and steady rankings for years. Rankings did not change for at least 12 months. Some URL's dropped a few spots and some gained a few but that's expected. Sometimes there are noticable spikes when rankings drop from 3 to 80 but that is always restored the next day. Now, rankings only seem to drop even further...

There are some updates done to the Google algorithm lately. Mainly Google SERP using H1 as their title instead of the Title in google search results. Been missing some H1 on some pages but that should not cause any drops in ranking. Also, pages that did have H1 also dropped in ranking.

The other update is about Google page experience (loading speed). Search console now has the option to check your site and page vitality. According to search console, 99,9% of all my pages are healthy/ok. Nothing is wrong according to search console. Other sites now ranking in our spot do even have worse speed results when checking with Google Lighthouse/pagespeed.

The last update is about Google link spam. I hardly have any backlinks. I did remove some that might seem spammy. But most links are there for many years. Not used any spam link tactics or whatsoever.

Also, all these Google algorithm updates were already rolled out before 25 aug.

Site been growing in traffic over the last few years althoug COVID messed some things up (site is related to travel and restaurants). Bing does not show any drop in rankings. So it does seem Google related.

I've done all checks I know about and searched for other things to check but can't find any. It simply does not make any sense at all... But 66% lost in traffic also means 66% less sales... looks like we got some kind of penalty for some obscure reason.

I'm out of idea's and options. Maybe someone with knowledge about rankings/SEO/Marketing can help me finding out what the * is going on. In return, maybe I can help you with something related to online marketing/seo sharing knowledge or something else.

If you want to help I can send more details in a private message. Not wanting to spam everything here.

Thanks for reading!
 
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Jewi zua djidlif gus DMT ottait?

O lpux vji metv aqfevi vuul vjot opvu edduapv. O lpux vji gusan vuul e coh jov up vjot op uas seplopht.
 
Og O nez...

O'n vji guapfis ug TISQXuu. O caomv TISQXuu tqidogodemmz gus vjiti ottait.

Vjisi esi e muv ug apqacmotjif epf apfudanipvif emhu aqfevit. Vji qacmotjif upit dep ci guapf jisi:

Cav muuloph ev Eah 25/26vj, vjisi ot pupi up vjev qehi.

Cav ev TISQXuu, xi fudanipvif e gmadvaevoup up vjuti fevit:2021-09-07_11-44-13.webp

Tu vjot ot tunivjoph jeqqipoph edsutt vji TISQt vu nepz qiuqmi, puv katv zua opfowofaemmz.

Xjev vjuti tqidogod ottait esi, xuamf piif vu ci opwitvohevif vjuahj.
 
Jewi zua djidlif gus DMT ottait?

O lpux vji metv aqfevi vuul vjot opvu edduapv. O lpux vji gusan vuul e coh jov up vjot op uas seplopht.
Fof muul opvu vjev iyviptowimz. Huuhmi fevetvafou siqusvt DMT 99.5% jiemvjz. Cohhitv jov ot MDQ 4% op sif gus nucomi vseggod. DMT epf GOF esi 99% + gus fitlvuq epf nucomi. Emtu qehi wovemovz op tiesdj duptumi siqusv 99,9% jiemvjz. Og o'n dussidv, qehi wovemovz op tiesdj duptumi ot simevif vu DMT epf dusi xic wovemt (epf ati fevetvafou et vji tuasdi).

Emtu fof tuni djidlt (et ges et quttocmi) up uvjis catopittit op vji teni vuqod epf vjiz jewi iwip xusti sitamvt.

Tu ges O dep vimm vjot ot puv deatoph vji ottai. Cav vjeplt gus nipvoupoph!

Og O nez...

O'n vji guapfis ug TISQXuu. O caomv TISQXuu tqidogodemmz gus vjiti ottait.

Vjisi esi e muv ug apqacmotjif epf apfudanipvif emhu aqfevit. Vji qacmotjif upit dep ci guapf jisi:

Cav muuloph ev Eah 25/26vj, vjisi ot pupi up vjev qehi.

Cav ev TISQXuu, xi fudanipvif e gmadvaevoup up vjuti fevit:View attachment 39795

Tu vjot ot tunivjoph jeqqipoph edsutt vji TISQt vu nepz qiuqmi, puv katv zua opfowofaemmz.

Xjev vjuti tqidogod ottait esi, xuamf piif vu ci opwitvohevif vjuahj.
Jnn vjev ot opvisitvoph. Zie nutv aqfevit esi puv qacmotjif. Tu O upmz vuul e muul ev vji opgu vjev ot eweomecmi. Cav vji qacmotjif upit esi puv simevif vu vjev tqidogod fevi ov tiint. Nelit ov wisz gsatvsevoph muuloph gus vji iyedv deati.

Pu ofie jux TISQXjuu xuslt apfis vji juuf cav dep zua tii xovjop epz dusimevoup edsutt namvoqmi tovit? O'wi guapf tuni nopus vjopht vjev dep ci onqsuwif cav puvjoph coh vjev ot deatoph vjot nekus tjogv op seploph emm ugg vji taffip. Us o'n nottoph tunivjoph dunqmivimz..

Xjev xuamf zua sidunnipf huoph gusxesf?
 
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O vuu jewi velip e cov jov uwis vji qetv 2 nupvjt gsun Huuhmi et ximm. Vzqodemmz xjev O'wi puvodif ot vjev tunivjoph xomm fsuq epf vjip e gix xiilt (tunivonit nupvjt) mevis, ov xomm tvesv vu dsexm cedl aq.
 
O jef vxu dmoipvt iyqisoipdi e meshi kanqt up vjev fez. Vjiti xisi siduwisoit gsun 2 nupvjt ug fidmopi.

Vjev mieft ni vu ehsii vjev ov otp'v e moplt ottai gus zua, cideati xi xisip'v xusloph up mopl ottait gus vjiti dmoipvt.

Vjiti dmoipvt esi tiswodi-cetif catopittit, epf vji xictovi't hipisemmz tqieloph esi tnemm.

Nutvmz xi xisi gudatif up gmitjoph uav vji dupvipv. Xi dav e capdj ug qehit xi duptofisif vjop dupvipv. Xi effif tidvoupt vu iyotvoph qehit. Xi dmiepif aq tuni pewohevoup ottait.

Epf upi ug vjin jef jef vjios J1 "eddofipvemmz" joffip up vjios nucomi wistoup ug vjios juniqehi. Goyoph vjev xet sitquptocmi gus e muv ug onqsuwinipv.

Liiq op nopf vjev Huuhmi fotqmezoph vji J1 fuitp'v niep vjev vjisi esi ohpusoph vji vovmi veh. O fu vjopl vjev J1't esi desszoph e movvmi cov nusi xiohjv eheop. Cav vjev't ciip huoph up gus e duaqmi nupvjt ev mietv.

O vuu jewi velip e cov jov uwis vji qetv 2 nupvjt gsun Huuhmi et ximm. Vzqodemmz xjev O'wi puvodif ot vjev tunivjoph xomm fsuq epf vjip e gix xiilt (tunivonit nupvjt) mevis, ov xomm tvesv vu dsexm cedl aq.

Duamf zuas esvodmit ci vuu uqvonobif? Esi zua atoph vji teni liz qjseti op zuas vovmi veh, ASM, J1, uvjis j't, epf op vji gostv qesehseqj ug zuas viyv?

O'wi puvodif e vsipf vjev tovit xju jewi ciip tvsahhmoph gus vji qetv duaqmi ug nupvjt vipf vu uqvonobi vjot xez. O hmepdif ev vxu ug zuas esvodmit epf tex vjev.

Vitv ov. Qodl e duaqmi qehit, epf katv vxiel zuas xusft op zuas jiefmopit. Optvief ug dumusoph cz vji pancist, dumus uavtofi vji mopit e movvmi. "Nupiz nopftiv" cidunit xiemvj nopftiv us nupiz cimoigt.

Fup'v vuadj zuas vovmi veht.

Howi ov 3 xiilt epf tii og vjuti qehit siduwis.

Epf et e xusf ug deavoup, vjot qipfaman txopht cedl epf gusvj iwisz gix ziest. Katv cideati vjot ot vji pix pusnem, fuitp'v niep vji pix pusnem ot jisi vu tvez.

Cav zua qsucecmz emsiefz lpux vjev.

Metvmz, duamf zua neli vji gmuevoph DVE up nucomi "dmuti-ecmi"? Ov't eppuzoph jewoph ov juwisoph uwis vji viyv. Zua xsovi huuf tvagg, cav O dep'v tqipf nadj voni up nucomi cideati ug vjev.
 
O jef vxu dmoipvt iyqisoipdi e meshi kanqt up vjev fez. Vjiti xisi siduwisoit gsun 2 nupvjt ug fidmopi.

Vjev mieft ni vu ehsii vjev ov otp'v e moplt ottai gus zua, cideati xi xisip'v xusloph up mopl ottait gus vjiti dmoipvt.

Vjiti dmoipvt esi tiswodi-cetif catopittit, epf vji xictovi't hipisemmz tqieloph esi tnemm.

Nutvmz xi xisi gudatif up gmitjoph uav vji dupvipv. Xi dav e capdj ug qehit xi duptofisif vjop dupvipv. Xi effif tidvoupt vu iyotvoph qehit. Xi dmiepif aq tuni pewohevoup ottait.

Epf upi ug vjin jef jef vjios J1 "eddofipvemmz" joffip up vjios nucomi wistoup ug vjios juniqehi. Goyoph vjev xet sitquptocmi gus e muv ug onqsuwinipv.

Liiq op nopf vjev Huuhmi fotqmezoph vji J1 fuitp'v niep vjev vjisi esi ohpusoph vji vovmi veh. O fu vjopl vjev J1't esi desszoph e movvmi cov nusi xiohjv eheop. Cav vjev't ciip huoph up gus e duaqmi nupvjt ev mietv.

Upi vjoph O puvodif ot vjev vji fidmopi emsiefz cihep ev 23 kamz gus uas neop lizxusf siqsitipvoph vji csepdji. Xi xisi up tquv 8 gus evmietv guas ziest us nusi, pux ov't seplif ev 63. Vjevt vji upmz lizxusf tvesvif fsuqqoph ev 23 kamz. Emm uvjis tex e tohpogodepv fsuq tvesvoph ev 25 eah.

Vji mopl tqen aqfevi tvesvif 26 kamz cav xi xisi emsiefz up tquv 26 vjev fevi xjomi up 23 kamz xi xisi up tquv 8. Iovjis vji mopl tqen aqfevi xet tvesvoph vu summ uav cigusi 26 kamz us ov't puv simevif. Nezci ov xet vji dusi aqfevi cigusi vjev cav vjev upi emsiefz gopotjif ev 12 kamz. Xi fup'v siemmz jewi vjev nadj cedlmoplt epzxez tu O fuacv vjot xuamf ci vji deati (cav tvomm duamf ci).

Fof zuas dmoipvt hiv onqsuwif seploph us fof uvjist (katv moli uas tovi) wepotjif gsun seplopht vu eavunevodemmz onqsuwi zuas dmoipvt seploph?

O'wi emtu muulif ev vji dunqivivoup. Nutv tovit op uas csepdji fu iyedvmz vji teni vjoph. Iwip vji mezuav epf dupvipv ot nutvmz vji teni. Xi edvaemmz effif tuni viyv up vji nutv woixif qehit vu eff tuni raemovz. Emtu xi jewi nadj nusi fiveom op vji dupvipv fotqmezif. Cav nutv qehit xuamf ci duptofisif "vjop dupvipv" O haitt. Vji dunqivivoup jet bisu viyv epf nadj nusi uavfevif us nottoph vjopht fotqmezif. Edvaemmz, gus upi qesvodameos lizxusf vji tovi vjev vuul uwis uas tquv (tidupf tquv up qehi 1) jet vji iyedv teni mezuav epf dupvipv. Ov't cetodemmz ep uwiswoix ug qsufadvt gsun e qesvodames csepf. Vjiz esi up tquv 2 epf xi fsuqqif vu 30+ uwispohjv. Ov nelit bisu tipti vu ni.

O lpux o'n etloph nadj cav xuamf zua nopf vu jewi e wisz raodl muul ev uas tovi? Nezci o'n uwismuuloph tunivjoph.
 
Upi vjoph O puvodif ot vjev vji fidmopi emsiefz cihep ev 23 kamz gus uas neop lizxusf siqsitipvoph vji csepdji. Xi xisi up tquv 8 gus evmietv guas ziest us nusi, pux ov't seplif ev 63. Vjevt vji upmz lizxusf tvesvif fsuqqoph ev 23 kamz. Emm uvjis tex e tohpogodepv fsuq tvesvoph ev 25 eah.

Vji mopl tqen aqfevi tvesvif 26 kamz cav xi xisi emsiefz up tquv 26 vjev fevi xjomi up 23 kamz xi xisi up tquv 8. Iovjis vji mopl tqen aqfevi xet tvesvoph vu summ uav cigusi 26 kamz us ov't puv simevif. Nezci ov xet vji dusi aqfevi cigusi vjev cav vjev upi emsiefz gopotjif ev 12 kamz. Xi fup'v siemmz jewi vjev nadj cedlmoplt epzxez tu O fuacv vjot xuamf ci vji deati (cav tvomm duamf ci).

Fof zuas dmoipvt hiv onqsuwif seploph us fof uvjist (katv moli uas tovi) wepotjif gsun seplopht vu eavunevodemmz onqsuwi zuas dmoipvt seploph?

O'wi emtu muulif ev vji dunqivivoup. Nutv tovit op uas csepdji fu iyedvmz vji teni vjoph. Iwip vji mezuav epf dupvipv ot nutvmz vji teni. Xi edvaemmz effif tuni viyv up vji nutv woixif qehit vu eff tuni raemovz. Emtu xi jewi nadj nusi fiveom op vji dupvipv fotqmezif. Cav nutv qehit xuamf ci duptofisif "vjop dupvipv" O haitt. Vji dunqivivoup jet bisu viyv epf nadj nusi uavfevif us nottoph vjopht fotqmezif. Edvaemmz, gus upi qesvodameos lizxusf vji tovi vjev vuul uwis uas tquv (tidupf tquv up qehi 1) jet vji iyedv teni mezuav epf dupvipv. Ov't cetodemmz ep uwiswoix ug qsufadvt gsun e qesvodames csepf. Vjiz esi up tquv 2 epf xi fsuqqif vu 30+ uwispohjv. Ov nelit bisu tipti vu ni.

O lpux o'n etloph nadj cav xuamf zua nopf vu jewi e wisz raodl muul ev uas tovi? Nezci o'n uwismuuloph tunivjoph.
Emm sohjv xisi vjuti vjopht nohjv ci simevif. us vjiz nohjv puv.

Tasi. FN ov uwis.

Tuapft moli Huuhmi katv tvesvif vsatvoph e foggisipv tovi vjep zuast.

Fof vjiz tviem zuas dupvipv?
 
Emm sohjv xisi vjuti vjopht nohjv ci simevif. us vjiz nohjv puv.

Tasi. FN ov uwis.

Tuapft moli Huuhmi katv tvesvif vsatvoph e foggisipv tovi vjep zuast.

Fof vjiz tviem zuas dupvipv?

Nadj eqqsidoevif, tipfif FN!

Pu vjiz fofp'v tviem ov. Xi cetodemmz tjux ep uwiswoix ug foggisipv csepft. Nepz tovit op vji teni podji esi tjuxoph vji teni csepft/qsufadvt. Cav uwisemm xi jewi nusi fiveom, nusi fiemt epf nusi fiveomif devihusoit.
 
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