I am in the product building phase right now. It is a physical product. I am creating the design of the packaging and the layout of the website all on my own. The question I am asking myself is: How to target the brand?
My product can be used in many different ways.
My competitor advertises a similar product as something you can use for a, b and c.
My approach would be: be specific, i.e., totally focuse on use a and totally focuse on one user group.
The product makes it obvious, that it can be used for a variety of fields.
For me, it is easier to be specific. It also helps with the webdesign.
I know the quote "Try to reach everybody, and you'll end up selling nobody."
What is your take on that?
Would you rather target a product to one specific customer group or try to target it to a wide range?
My idea was to target it to my main group in all full story advertisments, but also do a page about other possible uses of the product.
My product can be used in many different ways.
My competitor advertises a similar product as something you can use for a, b and c.
My approach would be: be specific, i.e., totally focuse on use a and totally focuse on one user group.
The product makes it obvious, that it can be used for a variety of fields.
For me, it is easier to be specific. It also helps with the webdesign.
I know the quote "Try to reach everybody, and you'll end up selling nobody."
What is your take on that?
Would you rather target a product to one specific customer group or try to target it to a wide range?
My idea was to target it to my main group in all full story advertisments, but also do a page about other possible uses of the product.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
.
