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Television program idea?

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How would one pursue an idea for television programming? I had a brief brainstorm tonight while watching TV and came up with an idea for a TV show as well as a few channels that would be good candidates for running this program.

Would I simply try to contact the individual channels with a brief description of my idea in hopes of an opportunity to give a more detailed presentation? How can you protect an idea like that?

Would someone actually have to produce a program and try to sell it to the channels?
 
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