Preface: My current side hustle (web design, smm, paids ads, etc.) is doing okay. I was fortunate to get two clients that are paying me for work that I would have done for free to build up my portfolio. And I will continue to bring in new clients and scale this accordingly. But I want to talk about something else today.
Recently, I discovered a new USP that pertains to what I'm doing, however it is much more niche and specialized. (In fact, I might buy a $70 domain for it.)
This is my thinking for acquiring my first client(s):
a. Find people that run their own X businesses
b. Message them, complimenting what I like about their business, maybe giving them something free too, and then either lightly asking if they would be interested in the results I want to give them (more customers/sales) or just compliment and only give them something/soft sell if they reply (Might A/B this)
c. Give my first clients free or inexpensive work to make it a no-brainer decision.
d. Get them results
e. Profit
I'm thinking my copy and what I give them free is what is going to determine how effective this will be. I will consider running ads for this as well. But, I think I need a couple clients as proof before I concern myself with running ads.
1. So what are your thoughts on these steps?
2. Is niching down a good idea?
3. Any advice?
I look forward to all replies.
Recently, I discovered a new USP that pertains to what I'm doing, however it is much more niche and specialized. (In fact, I might buy a $70 domain for it.)
This is my thinking for acquiring my first client(s):
a. Find people that run their own X businesses
b. Message them, complimenting what I like about their business, maybe giving them something free too, and then either lightly asking if they would be interested in the results I want to give them (more customers/sales) or just compliment and only give them something/soft sell if they reply (Might A/B this)
c. Give my first clients free or inexpensive work to make it a no-brainer decision.
d. Get them results
e. Profit
I'm thinking my copy and what I give them free is what is going to determine how effective this will be. I will consider running ads for this as well. But, I think I need a couple clients as proof before I concern myself with running ads.
1. So what are your thoughts on these steps?
2. Is niching down a good idea?
3. Any advice?
I look forward to all replies.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
