- Joined
- Nov 20, 2022
- Messages
- 15
Hello, all!
I've listened to the audiobooks (many times) including Wealth Exposed. This has helped me realize that my current business efforts are, while a good start, not optimized for creating a real business that can be exited. I have been a freelance mathematics tutor full-time since the end of 2018. My goal is to turn this into a think tank of autodidact, mathematics mercenaries that can solve big problems.
There are two opportunities that I see from where I'm at now: a specialized unit and leveling up my marketing skills. I've realized that my gross profit is not enough to warrant the monstrosity of a human resources organization that would be necessary to treat myself as the specialized unit. What I mean by this is that hiring tutors, teaching them my process, providing the software stack, and handling sells would mean either narrow profits or fears of client poaching. All of this could be managed once the business reaches a certain size or by excellent hiring. I think finding a better specialized unit would be the way to get to that point of revenue more quickly and efficiently. To this end, I'm thinking of some media product that can be geared at young students.
I feel that these students are not treated as if they are serious learners. Mostly, the industry views itself as childcare that transitions suddenly to college feeder schools. Tutoring is mostly an emergency service to course correct students who are falling of the college track. Changing this perception for parents will be a major value skew in my sales/marketing process. One way to capitalize on this opportunity is to create an instructional media product which can be cheaply replicated and aim it at young (3-11 year old) students. I think I may provide a free version of this initially. The power is that students entering our sphere of influence will be better prepared for serious study if I am able to create a good product. Feel free to cheer me on.
My anticipation is that this product or various iterations of it will do double duty as a marketing tool. I'm thinking of valuable, free products that have put me into sales funnels in the past. The two ideas right now are a short film (trailer length) or a book. The short film is the easiest for me to do well and quickly. I think the book is the easiest to remix and enrich into greater and greater value. I've decided to start with the video/audio format for these reasons.
That's probably enough of an introduction. I'm looking forward to getting to know everyone and sharing knowledge with you all.
Cheers,
Ry
I've listened to the audiobooks (many times) including Wealth Exposed. This has helped me realize that my current business efforts are, while a good start, not optimized for creating a real business that can be exited. I have been a freelance mathematics tutor full-time since the end of 2018. My goal is to turn this into a think tank of autodidact, mathematics mercenaries that can solve big problems.
There are two opportunities that I see from where I'm at now: a specialized unit and leveling up my marketing skills. I've realized that my gross profit is not enough to warrant the monstrosity of a human resources organization that would be necessary to treat myself as the specialized unit. What I mean by this is that hiring tutors, teaching them my process, providing the software stack, and handling sells would mean either narrow profits or fears of client poaching. All of this could be managed once the business reaches a certain size or by excellent hiring. I think finding a better specialized unit would be the way to get to that point of revenue more quickly and efficiently. To this end, I'm thinking of some media product that can be geared at young students.
I feel that these students are not treated as if they are serious learners. Mostly, the industry views itself as childcare that transitions suddenly to college feeder schools. Tutoring is mostly an emergency service to course correct students who are falling of the college track. Changing this perception for parents will be a major value skew in my sales/marketing process. One way to capitalize on this opportunity is to create an instructional media product which can be cheaply replicated and aim it at young (3-11 year old) students. I think I may provide a free version of this initially. The power is that students entering our sphere of influence will be better prepared for serious study if I am able to create a good product. Feel free to cheer me on.
My anticipation is that this product or various iterations of it will do double duty as a marketing tool. I'm thinking of valuable, free products that have put me into sales funnels in the past. The two ideas right now are a short film (trailer length) or a book. The short film is the easiest for me to do well and quickly. I think the book is the easiest to remix and enrich into greater and greater value. I've decided to start with the video/audio format for these reasons.
That's probably enough of an introduction. I'm looking forward to getting to know everyone and sharing knowledge with you all.
Cheers,
Ry
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