Brandon1981
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- Joined
- Nov 26, 2012
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So lately I've been racking my brain trying to do research for what sort of needs I can find and how I can match up my skills to meet these needs. In that process of searching for needs that I can fulfill I can't help but wonder HOW I can fulfill those needs, and what would be the most lucrative. So I've come up with 3 main business models in the content, subscription, and e-commerce genres of the internet fastlane vehicle. Here's what I've come up with...
1. All completely free content/service
Massive amounts of content
Monetization via Adsense/direct advertising/affiliate programs
Example: Pleny Of Fish, Yelp, review websites, Facebook, YouTube, blogs with free content
2. Free content/service, with products
Moderate amount of content, enough to presell the products
Monetization of free content via Adsense/direct advertising/affiliate programs
Use existing traffic base/mailing list/advertising to market/sell info-products
Example: Any subscription website, or blogger with an info-product to sell
3. Info-products only
Small amount of free content, just enough to establish credibility
Products marketed via email autoresponders/newsletters, newsletter/PPC advertising, affiliates, blog, Youtube videos, etc.
Monetization through info-product sales/subscriptions
Example: Anyone who strictly focuses on product sales/services without much free content
Granted, each model may bleed over a little onto the others, but I think this are the 3 main ways of prospering if you want to strictly stick to content, and not get into physical products. I realize that is a whole other ballgame. Here are my thoughts of the 3 models and tell me what you think.
Model 1 assumes the most risk, and violates the commandment of control, and in many cases the commandment of entry. Everyone and their mom has a blog nowadays, and unless you can ramp up the content creation to the 1000 plus page range, bringing in large amounts of revenue is a challenge. The options here are for YOU to create the content yourself, of implement some sort of user-generated content strategy (forum, reviews, whatever). For example, Plenty of Fish makes a few hundred thousand a month in Adsense because there are so many people on the site. However, you are also at the risk of Google changing policies, or affiliates cutting commissions or doing away with affiliate programs altogether. I've already experience my merchant for my old baseball equipment website cut my commissions in half. That sucked! :bgh:
Model 2 is sort of a happy medium, because you get some control back. This would be where you (or visitors) generate a moderate amount of content and build a community...enough to presell a higher priced info-product which will be the bulk source of the income. This is sort of a hybrid model of the 3.
Model 3 is strictly selling your content or service, and barely give any info away for free. You would require your traffic to come from AdWords, and other advertising such as ezines, and recruiting affiliates.
Those are my thoughts, but what do I know?? I'm curious to know who on here is using which model and what type of model you recommend getting into. I'm asking because I would like some guidance on what type of business I should focus on building.
I'd love to hear MJ's thoughts about these models and which method he would recommend if he were to get started today. Or if he would not recommend any!??
Thanks guys!
1. All completely free content/service
Massive amounts of content
Monetization via Adsense/direct advertising/affiliate programs
Example: Pleny Of Fish, Yelp, review websites, Facebook, YouTube, blogs with free content
2. Free content/service, with products
Moderate amount of content, enough to presell the products
Monetization of free content via Adsense/direct advertising/affiliate programs
Use existing traffic base/mailing list/advertising to market/sell info-products
Example: Any subscription website, or blogger with an info-product to sell
3. Info-products only
Small amount of free content, just enough to establish credibility
Products marketed via email autoresponders/newsletters, newsletter/PPC advertising, affiliates, blog, Youtube videos, etc.
Monetization through info-product sales/subscriptions
Example: Anyone who strictly focuses on product sales/services without much free content
Granted, each model may bleed over a little onto the others, but I think this are the 3 main ways of prospering if you want to strictly stick to content, and not get into physical products. I realize that is a whole other ballgame. Here are my thoughts of the 3 models and tell me what you think.
Model 1 assumes the most risk, and violates the commandment of control, and in many cases the commandment of entry. Everyone and their mom has a blog nowadays, and unless you can ramp up the content creation to the 1000 plus page range, bringing in large amounts of revenue is a challenge. The options here are for YOU to create the content yourself, of implement some sort of user-generated content strategy (forum, reviews, whatever). For example, Plenty of Fish makes a few hundred thousand a month in Adsense because there are so many people on the site. However, you are also at the risk of Google changing policies, or affiliates cutting commissions or doing away with affiliate programs altogether. I've already experience my merchant for my old baseball equipment website cut my commissions in half. That sucked! :bgh:
Model 2 is sort of a happy medium, because you get some control back. This would be where you (or visitors) generate a moderate amount of content and build a community...enough to presell a higher priced info-product which will be the bulk source of the income. This is sort of a hybrid model of the 3.
Model 3 is strictly selling your content or service, and barely give any info away for free. You would require your traffic to come from AdWords, and other advertising such as ezines, and recruiting affiliates.
Those are my thoughts, but what do I know?? I'm curious to know who on here is using which model and what type of model you recommend getting into. I'm asking because I would like some guidance on what type of business I should focus on building.
I'd love to hear MJ's thoughts about these models and which method he would recommend if he were to get started today. Or if he would not recommend any!??
Thanks guys!
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