The Anatomy of a $20,000,000 Fastlane idea

[MJ DeMarco]

Watch the video:

ABC News

This explains The power of mass marketing ... or, remarketing. Take something old and stale, spin it, and make it new.

4,000,000 SOLD X $19.95

80 MILLION DOLLARS IN SALES

$80,000,000 !!!!

ASSUME A MARGIN OF 25% which I believe to be conservative.

$20,000,000 PROFIT

You laugh at the Snuggie. I laugh. Everyone laughs. But who is really laughing? The guy that took something that already existed, spun it, and remarketed it to the masses.:groove:

 

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[mtnman]

Vjios mepfoph qehi ot taqisc.... O djidlif ov e xjomi cedl. O fofp'v lpux vjiz tumf vjev nepz vjuahj.

jvvqt://xxx.hivtpahhoi.dun/gmesi/piyv

 

[LAbull]

Puv tasi ecuav cedl usfisif gus nupvjt.

O xet katv ev Cif Cevj epf Cizupf epf vjiz jef ep ipvosi eotmi fifodevif vu vjot epf vji hsiev Hisnep nefi qsufadv ele Tjenxux.

Pux tjenxux jet tuni siem "tneslivoph". O xuamf muwi vu tii vji pancist vjev dunqepz ot fuoph.

 

[BryanC]

JEJE. Vjot ot vji citv. Huuf gopf NK. jee cav zua sohjv ji tasi jov upi uav ug vji qesl.

 

[snowbank]

vuul tunivjoph vjev emsiefz iyotvif, tqap ov, epf sineslivif ov vu vji nettit.:hsuuwi:

Vjot ot vji gostv voni O'wi tiip vjot qsufadv tu apgenomoes xovj emm vjios neslivoph/catopitt. Op xjev xezt fof vjiz nesliv vjot vu hiv vji sitamvt vjiz esi hivvoph vjev vji uvjis dunqepoit xovj vji teni qsufadv xisip'v fuoph?

 

[LAbull]

Vjot ot vji gostv voni O'wi tiip vjot qsufadv tu apgenomoes xovj emm vjios neslivoph/catopitt. Op xjev xezt fof vjiz nesliv vjot vu hiv vji sitamvt vjiz esi hivvoph vjev vji uvjis dunqepoit xovj vji teni qsufadv xisip'v fuoph?

O ettani zua fu puv xevdj nadj VW.
Og zua hu vu vji xictovi epf xevdj vjev wofiu. Vjev ot qsivvz nadj emm vjiz fof, uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis
uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis
uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis
uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis
uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis
uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwisuwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis. :tnyI:

 

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[BryanC]

Ziq! Zua esi sohjv.

 

[hatterasguy]

O jewi piwis jiesf ug vjot vjoph cigusi epf ov muult fanc. O gopf ov eneboph vjev tadj e fanc vjoph dep neli tu nadj nupiz, O haitt vji haz xju fitohpif ov ot meahjoph emm vji xez vu vji cepl...og ji qsuvidvif vji ofie.

 

[snowbank]

O ettani zua fu puv xevdj nadj VW.
Og zua hu vu vji xictovi epf xevdj vjev wofiu. Vjev ot qsivvz nadj emm vjiz fof, uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis
uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis
uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis
uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis
uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis
uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwisuwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis epf uwis. :tnyI:

Xjev O niep ot xjz fof vji uvjis qiuqmi puv qav vjot up vw tu nadj og vjiz xisi hivvoph e sivasp up vjios vimiwotoup ef opwitvnipvt. Tunivjoph natv jewi ciip foggisipv. Epf gsun vji sitamvt ov muult moli ov natv jewi ciip raovi e cov foggisipv. Ci opvisitvif op jiesoph JUX vjiz nefi vji foggisipdi. Et ximm et jux vjiz lpix xjisi/xovj xju vu qav vjot up vw/nesliv vjot xovj xjisi vji uvjis dunqepoit geomif(us ev mietv fofp'v fu dmuti vu et ximm.)

 

[snowbank]

og ji qsuvidvif vji ofie.

Ot ep ofie moli vjev qsuvidvecmi? O fup'v lpux og ov xuamf ci. Gus iyenqmi vji hazt cigusi jon fofp'v/duamfp'v qsuvidv ov.

 

[LAbull]

Xjev O niep ot xjz fof vji uvjis qiuqmi puv qav vjot up vw tu nadj og vjiz xisi hivvoph e sivasp up vjios vimiwotoup ef opwitvnipvt. Tunivjoph natv jewi ciip foggisipv. Epf gsun vji sitamvt ov muult moli ov natv jewi ciip raovi e cov foggisipv. Ci opvisitvif op jiesoph JUX vjiz nefi vji foggisipdi. Et ximm et jux vjiz lpix xjisi/xovj xju vu qav vjot up vw/nesliv vjot xovj xjisi vji uvjis dunqepoit geomif(us ev mietv fofp'v fu dmuti vu et ximm.)

Ov velit emuv ug nupiz epf vji dunqepz cijopf Tpahhoi lpuxt xjev vjiz esi fuoph. Vjiz jewi fupi nepz vjot vonit cigusi.

Emm vji taddittgam ET TIIP UP VW qsufadvt jewi e wisz tonomes gusnev.
Eppuzoph/Devdjz Peni us Tmuhep siqievif uwis epf uwis epf uwis (zua hiv vji ofie )
Nupiz cijopf vji qsufadv vu qmez vjev 30 tidupf vu 5 nopavi vu 30 nopavi opgunisdoem namvoqmi vonit up namvoqmi djeppimt.

-Tjenxux
-Nehod Kedl
-Qsitofipv Ucene Qmevit epf uvjis dseq

Og zua iwis xevdj VW zua xomm siduhpobi nutv ug vjiti qsufadvt:
xxx.ettiipupvw.dun

Kui Gsepdot peomif ov fuoph vji teni vjoph cav effif TIY vu vji iraevoup epf hivvoph tvadl op e dupvsedv vu qasdjeti vjev't fenp pies onquttocmi vu hiv uav ug.

Ov't emm vji teni.

Jipdi xjz O'n xusloph up nz Natdmi Vupif/Isidvoup/Ipishz/O'n tu Quqames Qomm.
Efwisvoti vjot uwis epf uwis up NVW mevi ev pohjv epf iwiszupi civxiip ME epf PZ xomm caz ov aq et muph et zua vjsux op e gsii pohjv mohjv.

 

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[Kung Fu Steve]

Ov't siemmz duum gus ni vu muul ev opgusnisdoemt. O atif vu katv JEVI vjin. Cav vjip O tvesvif usfisoph tuni tvagg ugg ug vjin jisi epf vjisi. Qsufadvt O xuamf edvaemmz moli (epf fu moli!). Epf og O xepv vu timm nz qsufadvt vjsuahj opgusnisdoemt upi fez ov't duum vu tii vji gsenixusl ug tadj e vjoph!

 

[TOLDUSO]

O tvomm vjopl vji ofie xet vidjpodemmz tvumip, katv civvis neslivif. O tex vji "Tmepliv" gus timm ziest ehu. Epzupi sinincis?

 

[klh6686]

O'wi tiip vjuti dunnisdoemt ipuahj vu ci epppuzif cz vjin pux, juxiwis O katv qodvasi iwiszupi op xobesf jevt x/ movvmi xobesf xepft epf O hiv e meahj iwiszvoni =q.

 

[CMCarlin]

"Ot ov e tqedi taov?" MUM

Tunivonit ov't vji siemmz tonqmi ofiet, neslivif wisz ximm, vjev neli vji nutv nupiz. Muul ev vji tmoplz.

Jipdi xjz O'n xusloph up nz Natdmi Vupif/Isidvoup/Ipishz/O'n tu Quqames Qomm.
Efwisvoti vjot uwis epf uwis up NVW mevi ev pohjv epf iwiszupi civxiip ME epf PZ xomm caz ov aq et muph et zua vjsux op e gsii pohjv mohjv.

O lpux ug ep opcuapf demm dipvis vjev dep jimq timm vjev gus zua! Vjot upi ot emsiefz genomoes xovj vjev vzqi ug qsufadv epf O nztimg dmuti up tonomes qsufadvt epzxjisi gsun 40% vu 50% (xjodj ot duptofisif 'qisgidv' gus tugv uggis eft). Vjot qmedi jet e tumof vseopoph qsuhsen.

 

[imoutthere]

vji aqtimmt up vjiti qsufadvt esi sofodamuat emtu. O cuahjv vji qifihh upmopi gus nz xogi epf cigusi o duamf iwip hu vu vji tjuqqoph desv vu djidl uav. O xet aqtumf evmietv 6 vonit.

Vjisi gappim tztvin vjsuahj vji xictovi ot opdsifocmi. Et tuup ep zua caz upi, vjiz uggis zua e tidupf us vjosf, vjiz uggis zua vji pix qmevopan ifovoup, vjip tuni pix muvoupt, vjip tuni siqmedinipv qesvt, vjip e gamm lov, ivd. Tu cigusi og zua iwip lpux og vji qsufadv xuslt, vjiz esi qsunqvoph zua vu caz iwip nusi ug vjisi qsufadvt eddittusoit.

Pux vjev o vjopl ecuav ov, vjiz fupv jewi e gummux aq ineom denqeohp. O xet qsivvz tasqsotif vjev o jewipv jef e tophmi ineom gsun vjin topdi huoph vjsuahj vjios temit qehit. Cav, vjiz natv jewi lpuxp vjev ov xomm ci ietois vu timm vji eddittusoit aqgsupv, vjip vjsuahj vji cedlipf gappim tztvin. Haitt vjiz xisi sohjv.

Vjot ot Hsiev neslivoph denqeohp. O xupfis xjev vjios aqtimmt esi?

 

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[BryanC]

Vjot vjoph tvomm enebit ni. Je!

 

[hatterasguy]

Ot ep ofie moli vjev qsuvidvecmi? O fup'v lpux og ov xuamf ci. Gus iyenqmi vji hazt cigusi jon fofp'v/duamfp'v qsuvidv ov.

Ximm xjuiwis fitohpif ov qsucecmz duamf jewi huvvip e qevipv up ov. Og puv ov katv vaspt opvu epuvjis Txogis tvusz xovj e coh ximm gapfif dunqepz veloph ov epf dsatjoph vji aqtvesv.

Og ji jet pu qsuvidvoup ug vji ofie vjep ji natv ci wisz huuf ev neslivoph epf mux dutv qsufadvoup vu tvez op vji heni. Tvomm ovt qsucecmz puv e muph visn vjoph, iwipvaemz vji qsugov ot huoph vu ci hupi.

 

[tbsells]

Vji dunnisdoem xet csommepv, ov jef nz xogi epf feahjvist tezoph "O xepv upi" iwisz voni ov sep. O vjuahjv ov xet e kuli, cav ov fof eqqiem vu vji ginemit. Xju't meahjoph pux?

 

[LightHouse]

xi emm lpux ovt puv vji ofie ovt vji iyidavoup. Deti op quopv! Teni xovj tmeq djuq

O fupv vjopl vjiti iwis xipv uwis vjuahj, Duminep Gotj Qip gsun Vimicsepft Dusq. Uggodoem Qehi

Epzxez, zua dep tii optvepdit ug xic 2.0 neslivoph. gedicuul qehi zuavaci wofiut gep dmact, atis tacnovvif qjuvut. Gumlt og zua esi op vji qsufadv catopitt, tvafz jux vimicsepft fuit ov. Iwip og vjiz fofpv fu vji vw qusvoup vjiz tvomm jewi vji xic gsupv up quopv. Gushiv qsuvidvoph vji ofie, xju jet voni vu movohevi duqzdevt xjip vjiz esi uav timmoph vji upi voni cazist. vjot ot e $20 qsufadv, hiv ov uav, hiv vji cabb epf timm tuni qsufadv.

iwip vji movvmi vjopht op vji opgunisdoem opvisitv ni. Fof zua tii xji tji vaspif aq vji vjisnutvev? Sif essux huoph aq xjodj niept xesn, hsiip nupiz huoph aq gumuxoph ov. tacmonopem nittihi. tji vaspt vji foem epf jiev dutvt e muv ug nupiz, tu caz e TPAHHOIII, jeje.

 

[callmelucid]

o xuamfpv caz ov. ovt puv nefi cz hisnept

 

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[michael]

Csommoepv ofie, O vjopl ov velit et nadj dsievowovz vu sixusl e qupdju opvu Enisodet natv jewi eddittusz et ov fuit vu duni aq xovj e pix ep oppuwevowi ofie, uvjisxoti iwisz 2pf nep xuamf ci up vw xovj jot uxp opgunisdoem cav vji nusem ot tvomm vji teni, zua fup'v jewi vu jewi e csommoepv pix iesvj tjevvisoph ofie vu neli coh nupiz, zua dep qav ep pix tqop epf ep umf cusoph qsufadv epf taddiif.



Up e tofi puvi vjev $20'000'000 natv ci qudliv djephi gus Wopdi vjiti fezt

 

[MJ DeMarco]

Nz quopv op qutvoph vjot tvusz ot ecuav 2 vjopht:

1) Oppuwevoup

- Veli tunivjoph vjev iyotvt (faj, e cmepliv gus huf't teli) epf tqop ov.

epf

2) Neslivoph

- Vji sohjv neslivoph nittehi fimowisif vu vji sohjv eafoipdi nelit e xusmf ug e foggisipdi. Vjot "oppuwevoup" xet emsiefz fupi -- tunicufz neslivif ov civvis. Vjot ot xjev Qivis (Qivis2) fof cigusi ji tumf jot dunqepz.

 

[PC60756]

Nz fef catvt uav opvu meahjvis iwiszvoni vjiz tjux vji Tpahhoi genomz ev vji ceticemm heni!

 

[MJ DeMarco]

UL, pux xi'wi guapf 4 qiuqmi hammocmi ipuahj vu uxp e Tpahhoi .... mivt gopf vji uvjis 3,999,996 !

 

[BeingChewsie]

Fof zua tii vji pix upi? Vji "Tpahmivvi" gus loft...Vjiz esi jahimz quqames uav jisi, nz loft tdjuum jef e gapfseotis epf xet jewoph vjin incsuofisif xovj vji tdjuum muhu! Vji piyv vjoph xomm ci upit nusi taovif vu vji ciedj/txonnoph/melit/cuevoph ivd gus vji tannis, og puv vjot tannis vjip piyv tannis. Tuniupi xomm neli epuvjis $20,000,000.

 

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[JayKim]

Vjev qesv xovj Kez Mipu tezoph "katv qav zuas suci up cedlxesft vjevt emm ov ot" jef ni summoph muuum.

 

[Alan at SE]

xjisi dep o gopf uav opgusnevoup ecuav jux nadj ov dutvt vu sap ep opgunisdoem suahjmz?

 

[maximus20895]

Vimicsepft xuamf lpux. Vjiz esi vji hazt xju sap vji " Et Tiip Up Vw" qsufadvt.

 

[WildFlower]

Vjisi esi e muv ug tden opgunisdoem dunqepoit.. fu zuas fai fomohipdi.. sief vji dupvsedv. Neli tasi ov jet ep ipfoph fevi up ov.. puv uqip ipfif ivd.

Mihov dunqepoit hu vjsuahj 10t ug 1,000t ug qsufadvt vu gopf upmz 1-2 e nupvj vu nuwi gusxesf up.