Hi everyone,
The Brain Audit by Sean D'Souza of Psychotactics explains what goes in the brain of your customer.
How to attract their attention, get them curious to know more and eventually buy from you.
The one key learning I can share from the book is focusing on problem instead of benefits/solution:
- Most marketing books/teachings tell us to focus on the benefits of our service/product.
- Yet our brains are wired differently, we tend to focus on problems first.
- Example: You are walking down the road and see dog shit, immediately your brain is thinking how to not step in the dog shit.
- You are driving down the highway, you see a cop car - suddenly you want to slow down and becareful. Cop car gone? you have no problem speeding.
- Instead of focusing on the benefits of your product/service, find the problem you are solving and with that find people who are having that problem.
The book is highly recommended, hope it helps you too.
The author can be found on http://www.psychotactics.com/ where they have more useful products and readings.
All the best!
The Brain Audit by Sean D'Souza of Psychotactics explains what goes in the brain of your customer.
How to attract their attention, get them curious to know more and eventually buy from you.
The one key learning I can share from the book is focusing on problem instead of benefits/solution:
- Most marketing books/teachings tell us to focus on the benefits of our service/product.
- Yet our brains are wired differently, we tend to focus on problems first.
- Example: You are walking down the road and see dog shit, immediately your brain is thinking how to not step in the dog shit.
- You are driving down the highway, you see a cop car - suddenly you want to slow down and becareful. Cop car gone? you have no problem speeding.
- Instead of focusing on the benefits of your product/service, find the problem you are solving and with that find people who are having that problem.
The book is highly recommended, hope it helps you too.
The author can be found on http://www.psychotactics.com/ where they have more useful products and readings.
All the best!
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