Morning Everyone,
I thought I would start this thread for a number of reasons;
1. Outline and talk about any issues I experience hopefully shedding light for anyone else who follows this path
2. As a bit of a brain dump that I can come back to when I go off piste
3. Accountability
4. I'm uncomfortable putting all the details, the good and the bad in a public domain so its a bit of a comfort level breaker thing for me.
The Business: Digital Marketing
Niche: I'm aiming at Home Services in the UK so Builders, Plumbers, Electricians etc.
Major Goal - When I would class it as successful: When I'm clearing £10k a month profit - must be recurring, not one off sales
The Inspiration: Reading through Fox's Web Design posts and Sean Marshall's posts
Income Streams- The Three Pronged Attack:
The Hook: No Contracts & I will work with only one type of service in each area so can focus on getting them number one.
Competition: There are a few companies offering this service that I have listed below (hope that its allowed) but I think I can offer a better service, my background is sales so that should give me a hand.
Main Competitor: SEO for Tradesmen | Expert Marketing To Help You Rank #1 on Google
Premium Competitor: https://www.imwebdesignmarketing.co.uk/ (Expensive - £1900 for a website)
Others but look very basic: Front Page - SEO 4 Tradesmen & Construction Marketing | Web Design For Tradesmen | SEO for Tradesmen
End Game: Be able to step away (reduce workload to less that 10 hours a week) without and significant impact on the company or profits - hence the recurring revenue idea.
When I mention "I" what I plan to do is to outsource everything either through Fiverr or some of the White Label Digital Marketing Companies that there are knocking around now. I will also look at the possibility of VA's as they appear to be a good route.
My main focus will be on winning the business and securing the deals, the sales side of things.
So here is what I have done so far as of 29th April 2019;
I work full time so its going to be either done in the morning or in the evening. At first it will slow me down but once I hit £2,500 recurring profit then I will be able to reduce my hours at my job and focus more on this.
If anyone would like to ask questions please go ahead, likewise if you want the address for my website just ask.
I thought I would start this thread for a number of reasons;
1. Outline and talk about any issues I experience hopefully shedding light for anyone else who follows this path
2. As a bit of a brain dump that I can come back to when I go off piste
3. Accountability
4. I'm uncomfortable putting all the details, the good and the bad in a public domain so its a bit of a comfort level breaker thing for me.
The Business: Digital Marketing
Niche: I'm aiming at Home Services in the UK so Builders, Plumbers, Electricians etc.
Major Goal - When I would class it as successful: When I'm clearing £10k a month profit - must be recurring, not one off sales
The Inspiration: Reading through Fox's Web Design posts and Sean Marshall's posts
Income Streams- The Three Pronged Attack:
- Website Building - This is more of a means to a end, its not something that I am going to push too much but if a clients website is awful then its my responsibility to advise that it needs a good overhaul. There will be 3 price points - £349 + VAT for a basic site (think landing page), £499 for a standard site (upto 5 page) and £999 for a larger website (upto 15 pages)
- Managed SEO - This should be forming the foundations of my recurring revenue model. "I" will manage the clients SEO with the understanding that it is not a quick fix. It can take anything from 3 - 9 months to see true results and rank at the top of google. Again there will be 3 prices points - £299 + VAT for the basic package, £449 for the standard package and £749 for the premium package
- Managed PPC - This is the second part of the recurring revenue model. "I" will manage the clients PPC although they will have to pay for the advertising budget on top of my fee to see quicker results while the SEO kicks in. 3 price points again - £199 + VAT for the basic package, £349 for standard and £649 for premium
The Hook: No Contracts & I will work with only one type of service in each area so can focus on getting them number one.
Competition: There are a few companies offering this service that I have listed below (hope that its allowed) but I think I can offer a better service, my background is sales so that should give me a hand.
Main Competitor: SEO for Tradesmen | Expert Marketing To Help You Rank #1 on Google
Premium Competitor: https://www.imwebdesignmarketing.co.uk/ (Expensive - £1900 for a website)
Others but look very basic: Front Page - SEO 4 Tradesmen & Construction Marketing | Web Design For Tradesmen | SEO for Tradesmen
End Game: Be able to step away (reduce workload to less that 10 hours a week) without and significant impact on the company or profits - hence the recurring revenue idea.
When I mention "I" what I plan to do is to outsource everything either through Fiverr or some of the White Label Digital Marketing Companies that there are knocking around now. I will also look at the possibility of VA's as they appear to be a good route.
My main focus will be on winning the business and securing the deals, the sales side of things.
So here is what I have done so far as of 29th April 2019;
- Purchased Domain Name
- Set Up Hosting
- Logo is in the process of being revised through Fiverr
- Website is currently being built by me (will take another week or so while I get something presentable/that I am happy with)
- Family Friend who is a French & Spanish translator - Her website is absolute garbage
- Wife of my mortgage broker who is a self-employed Will's and Life Planning Adviser
- My wife's friend's husband who runs his own building company - he doesn't need anymore work but doesn't have a website so again I could build one for him and use that as a way in for other tradesmen.
I work full time so its going to be either done in the morning or in the evening. At first it will slow me down but once I hit £2,500 recurring profit then I will be able to reduce my hours at my job and focus more on this.
If anyone would like to ask questions please go ahead, likewise if you want the address for my website just ask.
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