Today I got this email from a mailing list of a famous copywriter.
Since I thought it could be beneficial to other members (those young and that are starting out like me), I decided to paste it here.
Also, I hope that a good discussion can maybe start after this.
I remember one time I read a post from @IceCreamKid that the USP is one of the Most Misunderstood Concepts in business. Anyway, here it is for you:
"Today I was talking - well emailing, really - with a client about his business.
"We don't really have a USP" he said. "We offer the same things as everyone else".
What's more, he added that he charges more than his competitors.
Is he stuck in an impossible situation? Does he have no USP?
No.
There is one thing many businesses could do - but don't.
They could communicate better.
For instance, if you offer the same features as your competitor but they don't talk about them and you do, then for all practical purposes you have a USP.
Or if you offer the same features as your competitor but you are simply more helpful, then for all practical purposes you have a USP.
For instance BT and Virgin both offer the same features; Virgin are more helpful.
My client said that his telephone people are more helpful. That is a USP.
And believe it or not, if you charge more than competitors that can be a USP. Higher charges suggest a better product or service. You just have to explain how it's better
Actually if you simply communicate more often - without being boring - you are offering a USP.
Did that make you think?"
Since I thought it could be beneficial to other members (those young and that are starting out like me), I decided to paste it here.
Also, I hope that a good discussion can maybe start after this.
I remember one time I read a post from @IceCreamKid that the USP is one of the Most Misunderstood Concepts in business. Anyway, here it is for you:
"Today I was talking - well emailing, really - with a client about his business.
"We don't really have a USP" he said. "We offer the same things as everyone else".
What's more, he added that he charges more than his competitors.
Is he stuck in an impossible situation? Does he have no USP?
No.
There is one thing many businesses could do - but don't.
They could communicate better.
For instance, if you offer the same features as your competitor but they don't talk about them and you do, then for all practical purposes you have a USP.
Or if you offer the same features as your competitor but you are simply more helpful, then for all practical purposes you have a USP.
For instance BT and Virgin both offer the same features; Virgin are more helpful.
My client said that his telephone people are more helpful. That is a USP.
And believe it or not, if you charge more than competitors that can be a USP. Higher charges suggest a better product or service. You just have to explain how it's better
Actually if you simply communicate more often - without being boring - you are offering a USP.
Did that make you think?"
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
