TwoSteps
New Contributor
Been to IKEA?
Our local has a food kiosk after the furniture checkout. So you buy your furniture and while the wife is having a pee you get tempted by cinnamon rolls, sugar free biscuits and meatballs.
We were there returning an item but I wanted some cinnamon rolls.
I was behind a couple at the till who had a small selection of treats (and some meatballs). They looked well off. Well dressed, well presented etc. Like they knew a thing or two about the world.
They wanted to buy a freezer-bag for their meatballs. It cost 40p (£0.40).
The checkout attendant totalled their shopping and then the magic happened.
"Your shopping comes to £18 - but did you know if you spend over £25 you can get the freezer bag for free!"
"How about some sugar free biscuits?"
Without hesitation the couple proceeded to add some biscuits, some cinnamon rolls and some more meatballs, almost frantically trying to get to the magic number of a £25 spend so they could qualify for the free 40p bag.
They did it!
They got the free bag!
And over £7 worth of stuff they didn't even need.
The sell was subtle and presented in a genuine caring way so the couple believed the attendant really wanted them to get their free bag.
It was a thing of beauty.
How did this happen?
Why did the IKEA attendant even go for the up-sell? Was he on commission? Did he know what he was doing or did he just really want them to have the bag? Or was he a very well trained minion?
What is it about people at the checkout of IKEA (or anywhere else for that matter) that the brain (fatigued from shopping) disengages and functions on auto-pilot until (hopefully) the key goes into the car ignition.
Shopping/Deciding what to buy can be a bit stressful. After the rigmarole of it all, when it's over, and you've made the commitment the brain can finally relax & switch off. This is when they get you with the extras. Be it meatballs and cinnamon rolls or extra cup-holders and the 'sports pack' for a new car - So beware! Be alert!
It's not safe until you're back home with the door safely shut and you finally relax, put the TV on and fire up the laptop.....
Our local has a food kiosk after the furniture checkout. So you buy your furniture and while the wife is having a pee you get tempted by cinnamon rolls, sugar free biscuits and meatballs.
We were there returning an item but I wanted some cinnamon rolls.
I was behind a couple at the till who had a small selection of treats (and some meatballs). They looked well off. Well dressed, well presented etc. Like they knew a thing or two about the world.
They wanted to buy a freezer-bag for their meatballs. It cost 40p (£0.40).
The checkout attendant totalled their shopping and then the magic happened.
"Your shopping comes to £18 - but did you know if you spend over £25 you can get the freezer bag for free!"
"How about some sugar free biscuits?"
Without hesitation the couple proceeded to add some biscuits, some cinnamon rolls and some more meatballs, almost frantically trying to get to the magic number of a £25 spend so they could qualify for the free 40p bag.
They did it!
They got the free bag!
And over £7 worth of stuff they didn't even need.
The sell was subtle and presented in a genuine caring way so the couple believed the attendant really wanted them to get their free bag.
It was a thing of beauty.
How did this happen?
Why did the IKEA attendant even go for the up-sell? Was he on commission? Did he know what he was doing or did he just really want them to have the bag? Or was he a very well trained minion?
What is it about people at the checkout of IKEA (or anywhere else for that matter) that the brain (fatigued from shopping) disengages and functions on auto-pilot until (hopefully) the key goes into the car ignition.
Shopping/Deciding what to buy can be a bit stressful. After the rigmarole of it all, when it's over, and you've made the commitment the brain can finally relax & switch off. This is when they get you with the extras. Be it meatballs and cinnamon rolls or extra cup-holders and the 'sports pack' for a new car - So beware! Be alert!
It's not safe until you're back home with the door safely shut and you finally relax, put the TV on and fire up the laptop.....
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
