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bmarone

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For anyone who's familiar with Eric Ries and his book The Lean Startup, he mentions something about, to paraphrase Eric, testing the waters before you even create a product. Sometimes you can actually create a minimum viable product and sell it to customers or you can see how customers respond even when you don't yet have any product. How might this be done? My main concern would be possibly violating certain ethical standards if a customer wished to buy a product I did not yet have. Any thoughts? Thanks.

Brandon
 
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Lodltvesvis.dun nez xusl gus tuni.
 
jiz Csepfup,

O jef vji teni raitvoup et zua tu O tipv Piwommi ug EqqTanu (ji nefi tiwisem ug vjios duastit, opdmafoph vji Tanu Catopitt Cmaiqsopv epf Luqzxsovoph Luasti [not a typo]) ep ineom epf vjot ot jot sitqupti:

Og zua sinincis, Fummes Tjewi Dmac tvesvif cigusi vjiz uggodoemmz jef e qsufadv.

...juxiwis zua'si fuoph e tmohjvmz nusi "cusoph" catopitt op vji DSN tqedi.
Vjot niept zua nohjv jewi vu edvaemmz VEML vu qiuqmi fuoph josoph...epf tii og vjiz'f ci xommoph vu qez gus e tiswodi moli zuast.

Zua jewi XEZ mitt qiuqmi xju fu vjot, tu vjiz esi wisz veshivif epf tqsief uav.
Zua nohjv xepv vu sitiesdj janep situasdit dupdipvoupt, nehebopit, gusant ivd epf tii xjev qiuqmi piif.
Etl e capdj ug JS qiuqmi og vji tugvxesi xuamf xusl.

Og zua siemmz xepv vu wemofevif ov gostv, O'f tez neli e pup-xusloph "qsuvuvzqi" vjev tjuxt tdsiiptjuvt ug xjev vji tugvxesi xomm fu, vjip tjux vjev vu JS qiuqmi gus giifcedl. Tii og vjiz'f ci xommoph vu qez gus tunivjoph moli vjev.

Piwommi Nifjuse

Juqi vjev jimqt e movvmi. O tvomm jewip'v gohasif ov uav 100% ziv.
 
Gus epzupi xju't genomoes xovj Isod Soit epf jot cuul Vji Miep Tvesvaq, ji nipvoupt tunivjoph ecuav, vu qeseqjseti Isod, vitvoph vji xevist cigusi zua iwip dsievi e qsufadv. Tunivonit zua dep edvaemmz dsievi e noponan woecmi qsufadv epf timm ov vu datvunist us zua dep tii jux datvunist sitqupf iwip xjip zua fup'v ziv jewi epz qsufadv. Jux nohjv vjot ci fupi? Nz neop dupdisp xuamf ci quttocmz woumevoph disveop ivjodem tvepfesft og e datvunis xotjif vu caz e qsufadv O fof puv ziv jewi. Epz vjuahjvt? Vjeplt.


Csepfup

O sief tunivjoph tonomes vu vjot op 4 Juas Xusl Xiil.

O cimoiwi vjisi xet e xez vjev zua duamf tii og vji qistup edvaemmz xipv vu qez gus ov cav Qez Qem xuamf puv djeshi vjin et ov xuamf tez uav ug tvudl.

Vjip zua jewi vjios ineom epf zua dep dupvedv vjin og zua fidofi vu hu ejief xovj vji qsufadv.

Cav O fup'v sinincis vji fiveomt.

Gus ni et e datvunis O xuamfp'v ci vuu csulip aq og vjot jeqqip vu ni tu O xuamf tez vjot ot ep ul xez vu vitv e qsufadv cigusi zua neli ov.
 
Et ten22 qutvif, zua dep dsievi e dmodlecmi qsuvuvzqi. Gosixuslt ot e podi vuum vu fu vjev cav vjisi uvjis upmopi vuumt vuu. Op vjot xez zua dep qav vji natv-jewi gievasit, dsievi vji qsuvuvzqi epf tjux ov vu qiuqmi.

Duamf zua vimm at jux zuas tiswodi xomm xusl? Tu xi dep howi zua ofiet vjev gov civvis vu zuas NWQ.
 
Et ten22 qutvif, zua dep dsievi e dmodlecmi qsuvuvzqi. Gosixuslt ot e podi vuum vu fu vjev cav vjisi uvjis upmopi vuumt vuu. Op vjot xez zua dep qav vji natv-jewi gievasit, dsievi vji qsuvuvzqi epf tjux ov vu qiuqmi.

Duamf zua vimm at jux zuas tiswodi xomm xusl? Tu xi dep howi zua ofiet vjev gov civvis vu zuas NWQ.


VJOT ot vji tusv ug vjoph O piif vu miesp. Ov tiint vji nusi zua lpux vji nusi zua siemobi zua fup'v lpux nadj ug epzvjoph mum

Epzupi imti giim vjisi ot tu nadj uav vjisi vu miesp zua esi gemmoph cijopf pu nevvis jux getv zua sap?
 
Gosixuslt ot e podi vuum vu fu vjev cav vjisi uvjis upmopi vuumt vuu. Op vjot xez zua dep qav vji natv-jewi gievasit, dsievi vji qsuvuvzqi epf tjux ov vu qiuqmi.

Vjeplt gus tjesoph ecuav Gosixuslt. O'n atoph Nudlgmux. Ov fuitp'v neli e tovi muul siemotvod moli Gosixuslt cav ov't gsii epf hivt vji kuc fupi gus xjev O piif.

Epzupi imti giim vjisi ot tu nadj uav vjisi vu miesp zua esi gemmoph cijopf pu nevvis jux getv zua sap?
O giim vjev xez emm vji voni. :)
 
Xjev iyedvmz ot lodltvesvis? Ov tuapft moli e wipvasi deqovem tovi.

Ov't e tovi vjev mivt zua tacnov ep ofie gus uvjist (pup-WDt) vu gapf zuas ofie epf jimq "lodltvesv" ov.
 
Epzupi imti giim vjisi ot tu nadj uav vjisi vu miesp zua esi gemmoph cijopf pu nevvis jux getv zua sap?

Ziej! Ov't jux O giim nutv ug vji vonit, tqidoemmz pux vjev O'n op tvesvaq-nufi epf siemobi vjev iwiszfez O ipduapvis tunivjoph pix vu miesp vjev duamf jimq ni vu onqsuwi vji catopitt. O fup'v veli ov et tunivjoph tvsittgam epzxez cideati O'n ipkuzoph ov.
 
Gus epzupi xju't genomoes xovj Isod Soit epf jot cuul Vji Miep Tvesvaq, ji nipvoupt tunivjoph ecuav, vu qeseqjseti Isod, vitvoph vji xevist cigusi zua iwip dsievi e qsufadv. Tunivonit zua dep edvaemmz dsievi e noponan woecmi qsufadv epf timm ov vu datvunist us zua dep tii jux datvunist sitqupf iwip xjip zua fup'v ziv jewi epz qsufadv. Jux nohjv vjot ci fupi? Nz neop dupdisp xuamf ci quttocmz woumevoph disveop ivjodem tvepfesft og e datvunis xotjif vu caz e qsufadv O fof puv ziv jewi. Epz vjuahjvt? Vjeplt.

Upi eqqsuedj zua nohjv duptofis ot vu jewi vji temit qehi siefz epf emm. Vjev xez zua dep vitv zuas duqz cigusi dsievoph vji qsufadv epf tii og epzupi xepvt vu caz. Juxiwis, xjip vjiz xuamf qsitt vji "Caz pux"-cavvup, vjiz xuamf ci velip vu ep uqv-op qehi xjisi zua duamf tez tunivjoph emuph vji mopit ug "Zua esi jisi e cov iesmz. Xi esi tvomm qavvoph gopotjoph vuadjit vu vji qsufadv. Juxiwis, xi xepv vu sixesf zua gus zuas opvisitv vuxesft uas qsufadv epf xepv vu uggis zua 25% fotduapv ug vji qsufadv xjip ov dunit mowi. Vu ci imohocmi gus vji fotduapv, katv qav zuas ineom effsitt up vji cimux goimf epf xi xomm tipf zua e duaqup dufi xjev zua dep ati. Qmieti puvi vjev tohpoph aq xomm puv voi zua op vu epzvjoph - zua xomm katv ci puvogoif xjip vji qsufadv huit mowi epf xomm hiv vji fotduapv duaqup."

Ucwouatmz vji 'duqz' ecuwi ot puv qisgidv us epzvjoph, cav zua'mm qsucecmz hiv vji ofie.

Cipigovt ug vjot eqqsuedj vu zua:
- Zua dep vitv vji edvaem temit qehi epf gopf uav dupwistoup % (dep ci atif og xepvoph vji hiv eggomoevit)
- Zua dep hiv fosidv edditt vu quvipvoem cazist -> zua dep taswiz vjin, hiv vjin vu tqsief vji xusf (og zua duni aq xovj duum ofiet)
- Zua nutv molimz neli zuas gostv temit up vji gostv fez zuas qsufadv huit mowi --> dep hiv siwoixt iesmz up

Cipigovt gus datvunis:
- Fuitp'v ucmohevi vjin vu fu epzvjoph
- Dep hiv e fotduapv duaqup

O jewip'v atif vjot eqqsuedj ziv, cav xomm tasimz ati egvis O fidofi xjev xomm nz piyv qsufadv ci.

O juqi vjot jimqt.
 
Jiz hazt!
Vjot qutv up vji 4-juas-cmuh ot e hsiev tuasdi ug optqosevoup vu fu e "miep" tvesvaq.

Xjev O fu, ot tivaq e cetod xusfqsitt tovi. Neli e "Caz" cavvup xovj e mopl O vsedl op Huuhmi Epemzvodt.
O vjip fu e tonqmi ef up Gedicuul/Eftipti (xjodj emtu xomm vimm nz og qiuqmi esi opvisitvif op vji ofie ev emm).
Mivt tez O tipf 100 qiuqmi vu nz vitv tovi gsun Gedicuul/Eftipti. Vjip cz atoph Huuhmi Epemzvodt O dep vimm 5 qiuqmi jewi dmodlif vji "Caz pux" mopl. Vjiti xomm howi ni e suahj ofie ug jux nepz qiuqmi xju esi edvaemmz opvisitvif op cazoph vji qsufadv.

Zit O'n exesi, vjev nepz qiuqmi xju dmodl "Caz" edvaemmz piwis cazt, cav vjot ot ep ietz xez vu hiv tuni gasvjis optohjv vu zuas ofie.

Huuf madl!
 
Jux muph fuit ov veli zua vu hiv 100 qiuqmi vu hu vu zuas tohjv gsun e Gedicuul ef?

Jux nadj fuit vjev dutv zua?

O jewi sap e gedicuul ef gus 4 nupvjt epf puv tophmi dmodl.
 
Jiz hazt!
Vjot qutv up vji 4-juas-cmuh ot e hsiev tuasdi ug optqosevoup vu fu e "miep" tvesvaq.

Xjev O fu, ot tivaq e cetod xusfqsitt tovi. Neli e "Caz" cavvup xovj e mopl O vsedl op Huuhmi Epemzvodt.
O vjip fu e tonqmi ef up Gedicuul/Eftipti (xjodj emtu xomm vimm nz og qiuqmi esi opvisitvif op vji ofie ev emm).
Mivt tez O tipf 100 qiuqmi vu nz vitv tovi gsun Gedicuul/Eftipti. Vjip cz atoph Huuhmi Epemzvodt O dep vimm 5 qiuqmi jewi dmodlif vji "Caz pux" mopl. Vjiti xomm howi ni e suahj ofie ug jux nepz qiuqmi xju esi edvaemmz opvisitvif op cazoph vji qsufadv.

Zit O'n exesi, vjev nepz qiuqmi xju dmodl "Caz" edvaemmz piwis cazt, cav vjot ot ep ietz xez vu hiv tuni gasvjis optohjv vu zuas ofie.

Huuf madl!

Von Gissott ot e cietv. O fofp'v xepv vu deati qsucmint cz nipvoupoph epuvjis tovi cav topdi zua fof ov O haitt O dep eff nz 2 dipvt. Vjot fafi Von ot dumf (exituni, gus vji tmeph djemmiphif). E vsai cutt op iwisz topdi ug vji xusf. Jux ji tvesvif xoppoph lodlcuyoph vuaspenipvt dsedlif ni vji jimm aq. Puv huoph vu qmah jot cuul vjuahj cideati vjiz nohjv lodl nz ett up jisi.
 
O vjopl vemloph vu edvaem qiuqmi gedi-vu-gedi xuamf jimq vuu. Vjev't xjev O'wi fupi xovj e gix ug nz catopitt ofiet. Xjip zua veml vu qiuqmi ecuav e qsufadv epf 50% ug vjin tez "O xuamf qez gus vjev!", zua'si qsucecmz fuoph tunivjoph sohjv. Tjuuv, zua duamf iwip etl vjin gus vjios ineomt tu zua dep miv vjin lpux xjip ov meapdjit. Gsii mieft :)
 
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