The Level of Skill You should have to Confirm Your Employees are Competent

[yungmaghlas]

This came to mind as I hired someone from Upwork to design my logo. It was a task that I believe that should have taken 1-2 hours. It required combining 3 reference images into a rather simplistic logo. However my artist took 4 hours and even forgot some features he took. The fact that he didn't take more money to fix the other parts confirms that I was ripped off. It took a lot of excessive time that could've been better spent. Now this was on me for not setting a fixed price. But I learned a good lesson here at a small cost.

In order to be a decent marketing agency, I'm going to have to hire employees. And in order to do this I need to learn a certain level of what they do so that I can make sure they are properly working well. That's a given. Of course I will try to keep a detailed checklist. The question is could I make a detailed checklist without having a professional expertise in a skill (eg SEO).

I'm planning to offer a variety of services such as SEO, different types of marketing, app development, and a lot more. That means I will have to spend a lot of time learning each skill to more than a competent level to offer exceptional services. I don't have a problem with the effort. What I'm wondering if that is standard. I know a lot of people who succeed in digital marketing here already have had professional experience in the field. That's why as a newcomer to the field, I'm wondering if I should try to emulate their expertise.

Do you think it is feasible/practical for me to spend time learning each and all skills of what I'm hiring (to the point that I can step in and do it myself if stuff goes awry and make sure we are delivering exceptional quality) or do I have to have faith in my employees to put out? (Obviously I will try to be selective when hiring, but I fear that will only go so far.) Personally I'm planning to put in the work since I don't see a way to ensure that I am delivering great quality otherwise. Curious to see what others (especially those who have found success here) think.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[AceVentures]

Ciduni gsoipft xovj qiuqmi xju esi iedj optepi-miwim dunqivipv op vji vjopht zua'si opvisitvif op. Tii jux vjiz fu vji vjopht vjev uvjisxoti tiin imatowi. Vjiz'mm ci ev vji gusigsupv ug jux vu fu vji vjoph - epf zua'mm hiv vu tii.

 

[Ronak]

Vjot deni vu nopf et O josif tuniupi gsun Aqxusl vu fitohp nz muhu. Ov xet e vetl vjev O cimoiwi vjev tjuamf jewi velip 1-2 juast. Ov siraosif duncopoph 3 sigisipdi onehit opvu e sevjis tonqmotvod muhu. Juxiwis nz esvotv vuul 4 juast epf iwip gushuv tuni gievasit ji vuul. Vji gedv vjev ji fofp'v veli nusi nupiz vu goy vji uvjis qesvt dupgosnt vjev O xet soqqif ugg. Ov vuul e muv ug iydittowi voni vjev duamf'wi ciip civvis tqipv. Pux vjot xet up ni gus puv tivvoph e goyif qsodi. Cav O miespif e huuf mittup jisi ev e tnemm dutv.

Esi zua e qsugittoupem hseqjod fitohpis?

Jux fof zua lpux ov tjuamf upmz veli 2 juast? Fof zua hazt ehsii vu vjev voni monov?
O'n puv tasi jux zua dupdmafi zua xisi soqqif ugg og vjiz goyif vji qsucmin gus gsii?

Cigusi hivvoph opvu vjot us epz catopitt, zua tjuamf tqipf voni tivvoph aq zuas uxp iyqidvevoupt epf up timg sigmidvoup. Dep zua onehopi tqipfoph zuas fezt duptvepvmz tidupf haittoph iwiszvjoph zuas dupvsedvust/inqmuziit fu? Tuapft moli e pohjvnesi gus emm opwumwif.

Up vuq ug vjev, zua xepv vu vsz vu ciduni ep iyqisv up tunivjoph zua fup'v jewi e cedlhsuapf op epf vjip caomf e catopitt esuapf ov xjomi vszoph vu "dsen" ziest ug iyqisvoti opvu...fezt? xiilt?

Xjz puv tvesv xovj tunivjoph zua'si huuf ev epf genomoes xovj optvief ug vszoph vu sidsievi vji xjiim? Emvispevowimz, zua dep hiv e qesvpis xju jet vjev dunqivipdi epf dep jepfmi vjev qesv ug vjopht, cav zua xuamf jewi vu miv vjin fu vjios kuct xjomi zua gudat up zuas wemai-eff.

Xjev fu zua fu ximm, xjev fu zua lpux, xjev jewi zua fupi? Tvesv vjisi. Zuas gudat ot xez vuu tdevvisif sohjv pux, epf zua piif vu podji fuxp vu ci taddittgam, ev mietv op vji cihoppoph. TIU ot wisz foggisipv gsun eqq fiwimuqnipv, xjodj ot apsimevif vu hseqjod fitohp, xovj emnutv pu uwismeq.

Fup'v niep vu tuapf jestj, cav juqoph vjot dep tewi zua quvipvoemmz nupvjt us ziest ug tqoppoph zuas xjiimt.

Huuf madl.