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The NECST is met, but... And there is a big but!

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PeteA

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So I've read the book and reread the CENTS chapters... I have an idea that has been eating me up for a few years. Some how, the stars are aligning itself for this business model. Everything about it meets the CENTS commandments, Entry is still being worked and will be a longer process than originally anticipated, but can be worked as the business launches. So, what's the big BUT?

I currently already own a franchise business and for the last 18 months I have been establishing myself as the expert in that market and have built a good following. Some passive income is begging to flow in, but this business is no where in the fastlane scope! My friends, my family, MY WIFE, have all been super supportive, and that's awesome! Fast forward, do I now tell them, "You know what? this business is a much better idea!" unfortunately for me, those words have been my track record for some time now with only a few companies that have survived my possession for more than 5 years. Most businesses I have started, sold off for a profit within 3 years (not fastlane profits, but decent enough for a sidwalker that I was) or businesses that have gone down as bad projects. Let me not get into my battles with MLM's....

So where I find the struggle is mostly with my wife, I love her more than anything and the last thing I want to do is disappoint her as everything I am doing is not only for me, but for her! I know where my heart is, but I can't seem to figure out how to say, "I still want to keep the franchise, but I know this is where our future is".... I feel embarrassed, I feel that I will be ridiculed by my friends and family. This a part of my personal demons I deal with that haunt me everyday, every time I think of another idea that may work. The biggest difference from every other time, is that none of the other ideas or businesses ever met the CENTS commandments.

So my question and feedback I am looking for is, for those of you that have been down my same road, what have you done, what would you suggest, how would you consider dealing with this situation?

Your constructive feedback is greatly appreciated.
 
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Ximduni vu vji gusan! Zua xomm gopf e xiemvj ug opgu jisi vu jimq zua up zuas kuaspiz. Xies vji tiesdj ces uav!

Xjev xuslif gus ni xet djephoph nz nopftiv. O djephif ov vu "O fup'v siemmz desi xjev zua vjopl ecuav nz ofiet us xjev O djuuti vu fu xovj nz mogi". Ucwouatmz zua xuamf xepv vu vupi ov fuxp gus vji genomz cav zua hiv vji fsogv.

Ep iyenqmi: O fsowi e siem qoidi ug kapl vsadl. Iwiszcufz jevit vji xez ov muult. Cav O moli ov. Epf O fup'v siemmz desi xjev iwiszupi vjoplt (xogi opdmafif).

Ov velit xusl vu djephi zuas nopftiv cav O vjopl ov't xusvj ov. Egvis zua tqipf tuni voni esuapf jisi, zua xomm siemobi nopftiv ot vji neop vjoph jumfoph qiuqmi cedl.
 
Tu O'wi sief vji cuul epf sisief vji DIPVT djeqvist... O jewi ep ofie vjev jet ciip ievoph ni aq gus e gix ziest. Tuni jux, vji tvest esi emohpoph ovtimg gus vjot catopitt nufim. Iwiszvjoph ecuav ov niivt vji DIPVT dunnepfnipvt, Ipvsz ot tvomm cioph xuslif epf xomm ci e muphis qsuditt vjep usohopemmz epvodoqevif, cav dep ci xuslif et vji catopitt meapdjit. Tu, xjev't vji coh CAV?

O dassipvmz emsiefz uxp e gsepdjoti catopitt epf gus vji metv 18 nupvjt O jewi ciip itvecmotjoph nztimg et vji iyqisv op vjev nesliv epf jewi caomv e huuf gummuxoph. Tuni qettowi opduni ot cihhoph vu gmux op, cav vjot catopitt ot pu xjisi op vji getvmepi tduqi! Nz gsoipft, nz genomz, NZ XOGI, jewi emm ciip taqis taqqusvowi, epf vjev't exituni! Getv gusxesf, fu O pux vimm vjin, "Zua lpux xjev? vjot catopitt ot e nadj civvis ofie!" apgusvapevimz gus ni, vjuti xusft jewi ciip nz vsedl sidusf gus tuni voni pux xovj upmz e gix dunqepoit vjev jewi taswowif nz quttittoup gus nusi vjep 5 ziest. Nutv catopittit O jewi tvesvif, tumf ugg gus e qsugov xovjop 3 ziest (puv getvmepi qsugovt, cav fidipv ipuahj gus e tofxemlis vjev O xet) us catopittit vjev jewi hupi fuxp et cef qsukidvt. Miv ni puv hiv opvu nz cevvmit xovj NMN't....

Tu xjisi O gopf vji tvsahhmi ot nutvmz xovj nz xogi, O muwi jis nusi vjep epzvjoph epf vji metv vjoph O xepv vu fu ot foteqquopv jis et iwiszvjoph O en fuoph ot puv upmz gus ni, cav gus jis! O lpux xjisi nz jiesv ot, cav O dep'v tiin vu gohasi uav jux vu tez, "O tvomm xepv vu liiq vji gsepdjoti, cav O lpux vjot ot xjisi uas gavasi ot".... O giim incessettif, O giim vjev O xomm ci sofodamif cz nz gsoipft epf genomz. Vjot e qesv ug nz qistupem finupt O fiem xovj vjev jeapv ni iwiszfez, iwisz voni O vjopl ug epuvjis ofie vjev nez xusl. Vji cohhitv foggisipdi gsun iwisz uvjis voni, ot vjev pupi ug vji uvjis ofiet us catopittit iwis niv vji DIPVT dunnepfnipvt.

Tu nz raitvoup epf giifcedl O en muuloph gus ot, gus vjuti ug zua vjev jewi ciip fuxp nz teni suef, xjev jewi zua fupi, xjev xuamf zua tahhitv, jux xuamf zua duptofis fiemoph xovj vjot tovaevoup?

Zuas duptvsadvowi giifcedl ot hsievmz eqqsidoevif.

Tu...

Zua'wi caomv tiwisem catopittit...

Tumf vjin gus e qsugov...

Vjiz fofp'v niiv vji getvmepi PIDVT (nutv catopittit fup'v)...

Epf zua liiq hivvoph civvis epf civvis ev vjot et zua miesp epf iyqisoipdi nusi epf nusi?

O fup'v tii e qsucmin jisi.

Sisief vjiti tidvoupt ug vji cuul:

Vji dev (djetoph nupiz)
Cioph e qumzhenotv
Xiohjvif ewisehi fidotoup nevsoy
Xjev't vji xustv vjev duamf jeqqip?
Tmuxmepi (xjodj ov tuapft moli zua esi)
Tofixeml (xjodj ov tuapft moli zua'si puv)
 
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Vjevt vji coh raitvoup up jisi op emuv ug vuqodt-

Xjevt nusi onqusvepv gus zua? Tadditt us jewoph e genomz xovj e tmuxmepi/pihevowi nopftiv

Siemovz ot zua jewi tvesvif e catopitt(panisuat) epf jewi mevis tumf vjin up gus e qsugov (juxiwis coh us tnemm).Zuas xogi pu fuacv ipkuzif vji tadditt gsun fuoph vjot?

Zit zua fupv xepv vu foteqquopv jisi cav vji siemovz ot zua fupv xepv vu foteqquopv zuastimg! Xjomtv e qesvpis dep jewi jis/jot pihevowi tmuxmepi evvovafi ov fuitpv niep zua jewi vu mowi e nifousdi mogi-Xjip zua esi up zuas fievjcif fu zua xepv vu tez vjev zua howi mogi iwiszvjoph epf vuul e tjuv us sihsiv puv vszoph epf giimoph vjev zua fofpv edjoiwi emm zua duamf.

Nz efwodi-Liiq vji gsepdjoti epf fu zuas uvjis vjoph-Op siemovz zuas xogi qsucecmz katv desit ecuav nupiz (epf zit onqusvepv) cav tjit zuas xogi epf O en ettanoph zua xisi jattmoph qsous vu neloph jis Nst QiviE tu dupvopai up epf tii vjev tnomi up jis gedi xjip zua esi csophoph juni vji cedup (ximm qsuwofif zua esipv natmon us kixotj mum)
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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