Gigi Rodgers
Regular Contributor
Has anyone else started, or finished, reading The Perennial Seller by Ryan Holiday?
It's flippin' brilliant, and it's restructuring my mindset of how I approach my projects.
The premise of the book is to not just create good work, but to create "classics".
Touching on timeless stories, or aspects of life, that don't change over time.
By integrating those elements to your project - whatever it is - you'll be going for work that is referenced 10, 20, 30+ years from now, than work that is a flash in the pan.
A modern-day example that comes to mind is Lilly Singh aka Superwoman, from YouTube.
Her content is GOLD.
12M subscribers. A Book Deal with a World Tour. Brand Deals. Major collaborations. And was YouTube's top earner in 2016.
She talks about the same, every day annoyances and realities we ALL go through - especially us ladies.
"Types of Enemies"
"How Girls Fight"
"Crazy Things Girls Expect in Relationships"
"Types of People at Airports"
"5 Things Guys Do That Girls Love"
If I was to ever have a YouTube channel, I would model it off of her style b/c it's effin' CLASSIC!
And these subjects are not going to change for hundreds of years.
That, in my opinion, is one of the reasons she's KILLING the YouTube game right now.
That...and, consistency, the fact she's hilarious, and that she's been doing this for YEARS.
But back to it....
The book is written from a writers POV, but the same thinking can be applied towards any creative project.
Comment below if you're reading this book, or have already finished, and what you plan on doing with this newfound knowledge.
It's flippin' brilliant, and it's restructuring my mindset of how I approach my projects.
The premise of the book is to not just create good work, but to create "classics".
Touching on timeless stories, or aspects of life, that don't change over time.
By integrating those elements to your project - whatever it is - you'll be going for work that is referenced 10, 20, 30+ years from now, than work that is a flash in the pan.
A modern-day example that comes to mind is Lilly Singh aka Superwoman, from YouTube.
Her content is GOLD.
12M subscribers. A Book Deal with a World Tour. Brand Deals. Major collaborations. And was YouTube's top earner in 2016.
She talks about the same, every day annoyances and realities we ALL go through - especially us ladies.
"Types of Enemies"
"How Girls Fight"
"Crazy Things Girls Expect in Relationships"
"Types of People at Airports"
"5 Things Guys Do That Girls Love"
If I was to ever have a YouTube channel, I would model it off of her style b/c it's effin' CLASSIC!
And these subjects are not going to change for hundreds of years.
That, in my opinion, is one of the reasons she's KILLING the YouTube game right now.
That...and, consistency, the fact she's hilarious, and that she's been doing this for YEARS.
But back to it....
The book is written from a writers POV, but the same thinking can be applied towards any creative project.
Comment below if you're reading this book, or have already finished, and what you plan on doing with this newfound knowledge.
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