So "social media marketing agencies" have been discussed on this forum before, and it's actually a great way to start making a full time income.
But theres a bit of a problem with the term "social media marketing agency" (SMMA)
When I think of an agency, I think of a company with dozens, hundreds, or thousands of full time employees and contractors inside a big modern office space in a high rise building in Chicago, LA, or NY city. They probably have an incredibly large over head, fancy coffee machines, Mac computers on every desk, and a ping pong table.
That's all well and good for companies who do that. BUT the thing is... nobody starting out will have those things.
It more than likely is just you, a laptop, a cell phone, and your bedroom in your parents house or 1 bedroom apartment. And there's nothing wrong with that. All that matters is that you're able to help someone get a result.
So why are there courses popping up telling you how to start a SMMA when in reality the people teaching the course probably have never even started a real agency?
Well it's a good marketing tactic. Agency sounds very sexy, because agencies have all the fancy things I talked about above. What ISNT so sexy is the dude working from a laptop in a bedroom in the suburbs.
Both can get results, I'd even argue that the one man or small team can get better results. The fancy offices, dozens of employees and ping pong tables just cause inefficiency and distraction for the most part.
So at the end of the day when you hear someone say "SMMA", what they really mean is they want to become a glorified freelancer.
Again there is absolutely nothing wrong with either of these, as long as you can get clients results. This is the business that I'm in, and I always thought it was strange calling it an "agency" when i work from a bedroom most of the time.
The beautiful thing about it is you can take the business as far as you'd like. You can stay a one man team, or you can scale it up to a real fastlane business that follows "CENTS" commandments, and is separate from your time.
But theres a bit of a problem with the term "social media marketing agency" (SMMA)
When I think of an agency, I think of a company with dozens, hundreds, or thousands of full time employees and contractors inside a big modern office space in a high rise building in Chicago, LA, or NY city. They probably have an incredibly large over head, fancy coffee machines, Mac computers on every desk, and a ping pong table.
That's all well and good for companies who do that. BUT the thing is... nobody starting out will have those things.
It more than likely is just you, a laptop, a cell phone, and your bedroom in your parents house or 1 bedroom apartment. And there's nothing wrong with that. All that matters is that you're able to help someone get a result.
So why are there courses popping up telling you how to start a SMMA when in reality the people teaching the course probably have never even started a real agency?
Well it's a good marketing tactic. Agency sounds very sexy, because agencies have all the fancy things I talked about above. What ISNT so sexy is the dude working from a laptop in a bedroom in the suburbs.
Both can get results, I'd even argue that the one man or small team can get better results. The fancy offices, dozens of employees and ping pong tables just cause inefficiency and distraction for the most part.
So at the end of the day when you hear someone say "SMMA", what they really mean is they want to become a glorified freelancer.
Again there is absolutely nothing wrong with either of these, as long as you can get clients results. This is the business that I'm in, and I always thought it was strange calling it an "agency" when i work from a bedroom most of the time.
The beautiful thing about it is you can take the business as far as you'd like. You can stay a one man team, or you can scale it up to a real fastlane business that follows "CENTS" commandments, and is separate from your time.
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