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I'm sure a lot of you will have already heard this, but a real lesson on perseverance and really shooting for the stars.
TOMS: Blake Mycoskie
Some of you may have been aware of the story of Toms, but I certainly wasn't. I just love how he manouvered the value skew by the way it talks to customers. He was able to market an 'apparent' sub-standard product my pulling on the heart strings of customers. There is also the uniqueness element of the new product, but the main pull is how each customer feels as though they are giving through their purchase.
The main lesson from this however, is the call to just simply get out there and do stuff. Good or bad, it is increases the probability of success by virtue of learning from the failures and also teaching you what to look for. Blake references his intuition at various points, but this intuition wasn't a god given talent, it was something he manufactured over his various dabbles with entrepreneurship.
Love it and would thoroughly recommend a listen.
TOMS: Blake Mycoskie
Some of you may have been aware of the story of Toms, but I certainly wasn't. I just love how he manouvered the value skew by the way it talks to customers. He was able to market an 'apparent' sub-standard product my pulling on the heart strings of customers. There is also the uniqueness element of the new product, but the main pull is how each customer feels as though they are giving through their purchase.
The main lesson from this however, is the call to just simply get out there and do stuff. Good or bad, it is increases the probability of success by virtue of learning from the failures and also teaching you what to look for. Blake references his intuition at various points, but this intuition wasn't a god given talent, it was something he manufactured over his various dabbles with entrepreneurship.
Love it and would thoroughly recommend a listen.
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