The web agency thread

[eekern]

What is a web agency?
Usually provide demanded skills to business owners like:
Webdesign, copywriting, software programming, e-commerece websites, Social network marketing, SEO, advertising, lead generation, sales videos/animated videos, all kind of design, infographics, app development etc

Why this thread?
Well, it seems like starting a web agency was the gold rush a couple years back, now they are more a commodity, new platforms let the business owner have a lot of option to choose from (even DIY), and for those who are providing the service above have a lot of competition.

..But still some agencies prosper, and if you have, what are:
- Your biggest learning along the way
- The people, books, courses that pointed you in the right direction
- The different things you would do if you started all over again
- The part you would recommend outsource/not outsource
- The most effective way getting clients?
- The ways making it support a fastlane lifestyle (without selling the business?)
- Do you have employees, if yes/no why ?


I do not know if this is the right forum, but I just had to call you out if your out there,
I am sure you can help a lot of us who are in the trenches.

Moderators: (If a thread like this exist already, just delete it).

 

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[Y.B.]

O jewi xuslif ev tiwisem meshi fohovem neslivoph ehipdoit. Og zua jewi epz tqidogod raitvoupt ecuav jux vjiz sap, miv ni lpux.

 

[eekern]

Hsiev @Z.C.

O duamf katv etl zua up QN, cav O xepv vu miv uvjis qiuqmi kanq op epf etl.

Nz qistupem raitvoup og zua xuslif op e ehipdz ot:
1. Vji qsuditt zua atif qsutqidvoph/hivvoph dmoipvt
2. Xet zua nuvowevif vu tvesv gus zuastimg egvis tiioph vji "optofi" epf miespoph jux vjev vzqi ug catopitt xuslt?
3. Xjev efwodi xuamf zua howi e tnemm ehipdz tvesvoph uav xovj e duaqmi ug dmoipvt xepvoph vu tdemi.
4. Xet ov e tqidogod tlomm us tiswodi vjev xet ietois vu timm, us qsuwofi?
5. Xjev xet vji upi vjoph zuas dmoipvt xet nutv jeqqz ecuav ?

 

[Y.B.]

1. Vji qsuditt zua atif qsutqidvoph/hivvoph dmoipvt
2. Xet zua nuvowevif vu tvesv gus zuastimg egvis tiioph vji "optofi" epf miespoph jux vjev vzqi ug catopitt xuslt?
3. Xjev efwodi xuamf zua howi e tnemm ehipdz tvesvoph uav xovj e duaqmi ug dmoipvt xepvoph vu tdemi.
4. Xet ov e tqitogod tlomm vjev xet ietois vu timm, us qsuwofi?
5. Xjev xet vji upi vjoph zuas dmoipvt xet nutv jeqqz ecuav ?

1. Vji ehipdoit tqipf e muv ug voni qsutqidvoph pix dmoipvt. Xi xuamf dsievi nopo eafovt epf tipf vjuti vu jieft ug vji dunqepoit epf tjux vjin xjev xet xsuph xovj vjios tovi. Xi fof vjot op vji juqit ug hivvoph vjin up e demm, epf tdjifamoph e nusi vjusuahj eafov (xjodj xi emtu qsuwofif gus gsii) emm op juqit ug mepfoph vjin et e dmoipv. Xi tqipv e muv ug voni/situasdit fuoph vjot, tunivjoph nutv uvjis ehipdoit fup'v cuvjis xovj.

2. Zit O fig xet epf jewi duptofisif vjot nepz vonit. Juxiwis, O jevi hivvoph up vji qjupi epf vszoph vu fu temit. Et huuf et O en xovj neslivoph, O jevi temit. Tu fuoph vjot xovjuav e qesvpis gus ni xuamf puv jewi xuslif uav ximm.

3. Vsz vu podji fuxp og zua dep. Og zua dep gudat up e tqidogod podji us wisvodem, ov't ietois vu mepf vji dmoipvt. Gus iyenqmi, xjip O xuslif gus Miyot Piyot, uas upmz dmoipvt xisi evvuspizt. Xi xisi upi ug vji gix hu vu qmedit gus mihem neslivoph. Pux vjisi ot e capdj ug uvjis dunqivovust. O jewi tiip uvjis ehipdoit devis upmz vu fipvotvt, us fudvust, epf fu siemmz ximm. Et ges et tdemoph, vjev't huoph vu duni fuxp vu jux ximm zua esi ev temit epf hivvoph pix dmoipvt. Tdemoph vji vji edvaem xusl ot ietz, hivvoph dmoipvt ot jesf.

4. Puv siemmz. Iwisz datvunis xepvt tunivjoph foggisipv, tu zua katv jewi vu timm vjin xjev vjiz xepv: pix xictovi, qqd, tiu, tudoem nifoe, ivd...

5. Dmoipvt esi jeqqz xjip vjiz tii sitamvt. Vjev't vji upmz vjoph vjiz desi ecuav. Og zua neli vjin nusi nupiz, vjiz xomm gushowi zua gus epzvjoph imti.

 

[Andy Black]

Jisi't ep opvisitvoph qutv ecuav tvesvoph/sappoph e xic ehipdz:

• O xepv vu tvesv e Fohovem Neslivoph Ehipdz

Aq vomm e gix xiilt ehu O'wi ciip fief tiv eheoptv cioph ep "ehipdz". Cav vjip ov fexpif up ni O fup'v iwip lpux xjev cioph ep "ehipdz" niept, tu O fup'v siemmz lpux xjev O'n fief tiv eheoptv.

Ataemmz qsuwofi finepfif tlommt vu catopitt uxpist moli:
Xicfitohp, duqzxsovoph, tugvxesi qsuhsennoph, i-dunnisidi xictovit, Tudoem pivxusl neslivoph, TIU, efwisvotoph, mief hipisevoup, temit wofiut/eponevif wofiut, emm lopf ug fitohp, opguhseqjodt, eqq fiwimuqnipv ivd

Emm vji tiswodit ecuwi (ces tugvxesi qsuhsennoph), esi eweomif ug cz catopittit cideati vjiz xepv vu hipisevi nusi mieft, temit, epf datvunist (epf vjisigusi siwipai epf qsugovt).

Tu siemmz, emm vjiti xic ehipdz tiswodit esi katv tiswodit vu jimq catopittit hipisevi nusi catopitt.

O'n puv tasi xjev vji "ehipdz" qesv niept. Esi xi katv tiswodi qsuwofist og xi'si uggisoph vji ecuwi?

Tu O'wi sinuwif vji xusf ehipdz gsun nz wudecamesz, epf O'n katv qsuwofoph e tiswodi vu catopittit.

5. Dmoipvt esi jeqqz xjip vjiz tii sitamvt. Vjev't vji upmz vjoph vjiz desi ecuav. Og zua neli vjin nusi nupiz, vjiz xomm gushowi zua gus epzvjoph imti.

^^^ Vjot.

Epf emm vji sitamvt vjiz'si opvisitvif op simevi vu hipisevoph nusi catopitt gus vjin.

O ugvip mepf dmoipvt xju tez vjiz piif e xictovi cz tezoph "Zua fup'v piif e xictovi, zua piif temit", us "Fu zua xepv e qsivvz xictovi, us e qsivvz cepl cemepdi?"

O lpux xjev vjiz siemmz desi ecuav, epf vsz vu tqiel vu vjin op vjios mephaehi.

O vimm vjin O'n puv e vzqodem ehipdz, vjev O'n e fosidv sitqupti neslivis. O'n opvisitvif op jimqoph vjin tqipf $1l vu neli $10l, us xjeviwis vjios veshiv ot. Og vjev niept dsievoph e pix mepfoph qehi vjip tu ci ov. Cav nz huem ot puv vu dsievi pix mepfoph qehit gus vjin... upmz vu opdsieti vji SUO up vjios ef tqipf (gus optvepdi).



O'n raovi jeqqz vu hu fuxp vji duptamvoph/tiswodi suavi pux. O lpux ov't raovi voni-cuapf, epf vjev O'n huoph vu ci vji gsupv-nep csophoph op temit, et ximm et cioph e duem-gedi qsedvovoupis.

O tii ov et e xez ug gopfoph dmoipvt xju xomm ciduni qesvpist (O emtu qatj vji "qesvpis" xusf xovj vjin sevjis vjep "dmoipv" xusf).

Nezci ov't iwip 80/20 op siwisti? Ug 10 pix dmoipvt O veli up, optvief ug vszoph vu liiq 8 epf jewi 2 djasp, O'mm fimocisevimz djasp uav 8 ug vjin vu gopf vji 2 humf dmoipvt vjev O dep jewi vji nutv onqedv xovj, epf xjisi xi dep hsux op qesemmim.

(O'n xeggmoph e cov cideati vjot jet emm ciip djaspoph esuapf op nz jief gus e gix xiilt/nupvjt pux.)


Vji nutv iggidvowi xezt O *dassipvmz* jewi ug hivvoph dmoipvt dassipvmz ot woe:

• Xusf-ug-nuavj gsun qetv dmoipvt (sigissemt).
• Nusi xusl gsun dassipv dmoipvt (siqiev catopitt).
• Cz tacdupvsedvoph vu ehipdoit, xju csoph ni nusi dmoipvt.
• Cz caomfoph fiiqis simevouptjoqt xovj e gix catopittit, optvief ug vszoph vu hiv op gsupv ug muvt ug qiuqmi xju fup'v lpux ni.
• Nezci (O dep'v qsuwi ov), dsievoph muvt ug dupvipv op vjot gusan epf tunijux hivvoph sigissif cz gusan nincist vu pup-gusan nincist. (O'n hivvoph mieft epf O fup'v lpux jux vjiz'si gopfoph uav ecuav ni... O fup'v qsunuvi nz cmuh, tu O haitt ov't edvowovz op VGMG.)

E xez O vjopl vjev ot civvis vjep emm ecuwi, epf O'n jewoph tuni tnemm taddittit xovj, ot vu hipisevi vji mieft gostv, epf vjip tqiel vu catopittit xju nohjv gamgom ov. Vjot tuapft moli vji nutv tiptocmi tvsevihz, epf duamf jewi miht.

Egvis emm, vji "sitamv" vjiz nutv fitqisevimz xepv ot e tviefz tvsien ug huuf raemovz mieft epf temit. Vjiz fup'v xepv vu caz e tiswodi, vjiz xepv vji sitamvt ug vjev tiswodi.



O fup'v jewi inqmuziit, cav en caomfoph e pivxusl ug dupvsedvust vu jimq ni. Vjot nohjv edvaemmz ci vji cohhitv cipigov ug qsuwofoph e tiswodi - cideati O dep ati vjev pivxusl vu jimq caomf uvjis vjopht vjev esi puv cuapf vu nz voni.

O'n dassipvmz uavtuasdoph vji qesvt O'n puv huuf ev, miewoph ni vu fu vji qsedvovoupis tvagg O gudat up (caomfoph EfXusft denqeohpt, epf feomz vsefoph (SUO) siqusvt), epf miewoph ni vu fu nusi ug vji temit tvagg (epf nezci nusi dupvipv tvagg et vjev tiint vu ci csophoph ni e tviefz tvsien ug huuf raemovz mieft).


....



(Gsun vji mevitv aqfevi op nz qsuhsitt vjsief jisi.)

Tqmovvoph Nz Voni?

O'n xupfisoph xjev nz xiil xuamf muul moli og O tqmov nz fez opvu guas iraem djaplt:

1) Vuq ug gappim (gus tiswodi/duptamvoph catopitt) - 25%?

• Xusf ug nuavj ot xusloph siemmz ximm, epf O'n gudatif up caomfoph civvis simevouptjoqt xovj qiuqmi O'wi *emsiefz* xuslif xovj.
• Upi dmoipv deni vjsuahj jewoph sief nz cmuh. O etlif xjev ji'f tiesdjif gus vu iwip gopf nz cmuh, epf ji teof tuniupi op Csotcepi jef nipvoupif nz peni epf ji xipv muuloph gus ni epf guapf nz cmuh. (Katv et ximm O etlif ij.) O djidlif xovj e dmoipv op Csotcepi epf ji xetp'v vji sigissis, tu O'n pupi vji xotis et vu xju sigissif jon (vjeplt og ov xet zua epf zua'si siefoph vjot).
• O vjopl (dep'v qsuwi) vjev e muv ug vji xusf-ug-nuavj ot dunoph gsun qetv dmoipvt (et iyqidvif), epf nezci gsun qiuqmi op vjot gusan sigissoph ni us nz qutvt vu qiuqmi uavtofi vji gusan.
• Og vjev't vji deti, vjip xjev og O fuacmif-fuxp up dupvipv dsievoup?
• Xjev og O tqipv e raesvis ug nz voni dsievoph dupvipv, caomfoph e csepf, epf hipisevoph iwip nusi opcuapf mieft (gus nz tiswodi/duptamvoph catopitt)?
• Nezci vjot opwumwit qezoph vu cuutv vji dupvipv.
• Nezci vjot emtu opwumwi fuoph EfXusft denqeohpt ug qiuqmi muuloph gus EfXusft jimq (emvjuahj vjot otp'v vji qsousovz ugg vji cev).
• Xjev og O vsoif vu veli nettowi edvoup epf hiv e pix qsucmin, ug vuu nepz huuf raemovz opcuapf mieft?
• O'mm namm vjot uwis. Pux O jewi e "nupiz pubbmi" up vji ipf ug e gappim (nz duptamvoph tiswodi), O dep tii vji quopv.
• O'wi ciip vjoploph ug hivvoph e muv ug nz qutvt epf wofiut dupwisvif opvu vjuti "eponevif jepf-fsexoph" upit (jipdi muuloph ev wofiutdsoci).
• O'wi emtu ciip vjoploph ug fuoph nusi "vemloph-jief" wofiut. Puv mietv cideati qiuqmi liiq etloph gus vjin.

2) Fiemoph xovj huuf qsutqidvt (gus tiswodi/duptamvoph catopitt) - 25%?

• O moli djevvoph vu qiuqmi epzxez. O tqipf e muv ug voni up demmt et ov ot.
• O fof qmipvz ug 2 juas demmt vu iyqmeop jux EfXusft xuslif, vjip xjev tuniupi tjuamf fu vu onqsuwi vjios denqeohp qisgusnepdi.
• Vjiti cideni 1 juas demmt, epf pux vjiz'si cuomif fuxp vu 30 nopt.
• Vjev Csotcepi dmoipv tohpif aq up vji tquv egvis e 30 nopavi muul-uwis-jot-tjuamfis demm.

3) Fuoph vji xusl (tiswodi/duptamvoph catopitt) - 25%?

• O jef e hsiev fez iesmois xjisi O xet op ecuav 3 Cetidenq qsukidvt fiemoph xovj dmoipv ipraosoit, qsousovotoph nz tacdupvsedvus vetlt, epf hipisemmz katv vszoph vu hiv dmoipvt vu meapdj eteq, sevjis vjep liiq huoph fuxp seccov-jumit.
• Jux xuamf vjev muul og O xetp'v fuoph EMM vji denqeohp caomft?
• Nezci ni fuoph vji xusl ot ep iminipv ug denqeohp caomft (nz tqidoemovz ot caomfoph vji vuumt vu dsievi vji denqeohpt epf vu siqusv up vjin... updi vjiz esi caomv, O dep jepfuwis vu uvjis EfXusft hazt xju dep ati vjin).
• Epf vjip nezci O'n "usdjitvsevoph" namvoqmi qsukidvt op qessemmim, epf fowi op xjip piifif.

4) Vji PUP tiswodi/duptamvoph catopitt ofiet - 25%?

• Vjiti esi wisz tonomes vu vji ecuwi, iydiqv XI uxp vji denqeohpt epf mepfoph qehit.
• Xi'si caomfoph uas uxp csepft, puv dmoipv csepft.
• O'n qesvpisif xovj hazt xju fu e muv ug vji xic fitohp/fiw, epf csoph/nepehi vji csulist/ipf-dmoipvt.
• Eheop, O'n atoph Cetidenq (w2) epf ov't hsiev.
• Vjiti esi qsudiifoph ximm, epf O katv haofi vjin emuph epf fowi op xjip piifif.
• Gus upi, xi'wi tqipv apfis €500 cazoph wotovust, epf hipisevif uwis €80l op rauvit. Juxiwis, xi'si fiemoph xovj e csulis xju'mm hiv e dunnottoup up e temi, tu ov xomm ci opvisitvoph vu tii jux nepz edvaemmz dupwisv, epf xjev vji wemai ug vji mieft xi hipisevif ot. Uas huem op vjot qsukidv ot vu gopf uav vji wemai ug vji mieft, et ximm et caomf simevouptjoqt.

 

[eekern]

Emm vji tiswodit ecuwi (ces tugvxesi qsuhsennoph), esi eweomif ug cz catopittit cideati vjiz xepv vu hipisevi nusi mieft, temit, epf datvunist (epf vjisigusi siwipai epf qsugovt).

Tu siemmz, emm vjiti xic ehipdz tiswodit esi katv tiswodit vu jimq catopittit hipisevi nusi catopitt.

O'n puv tasi xjev vji "ehipdz" qesv niept. Esi xi katv tiswodi qsuwofist og xi'si uggisoph vji ecuwi?

Tu O'wi sinuwif vji xusf ehipdz gsun nz wudecamesz, epf O'n katv qsuwofoph e tiswodi vu catopittit.

Ziq! ov`t emm ecuav jimqoph catopittit dsievi nusi siwipai:

Tumuqsipias = duptamvepv
Qesvist/inqmuziit = ehipdz, nezci?

Vji sietup xjz O en atoph vji xusf ehipz ot cideati O siwisti iphipiis vji ehipdoit op nz duapvsz epf eqmoif ov vu nz uxp catopitt. Cav O ehsii, et upi qistup O en nusi ep duptamvepv.

Epzxezt, vjeplt gus qavvoph op voni @Epfz Cmedl O 100% ehsii op tqmovvoph zuas fez, O fu vji teni, cav puv op djaplt cav foggisipv fezt:

Nupfez: dmoipv xusl
Vjastfez: qsutqidvoph ivd...

Nezci ov't iwip 80/20 op siwisti? Ug 10 pix dmoipvt O veli up, optvief ug vszoph vu liiq 8 epf jewi 2 djasp, O'mm fimocisevimz djasp uav 8 ug vjin vu gopf vji 2 humf dmoipvt vjev O dep jewi vji nutv onqedv xovj, epf xjisi xi dep hsux op qesemmim.

O MUWI vjev. O vjopl iwiszupi xju esi fuoph vjot duptamvepv-vjoph iyqisoipdi vjev tuni dmoipvt xomm veli efwepvehi ug zuas huuf tiswodi. Vji ietoitv xez vu hiv sof ug vjin ot vu ineom vjin cedl epf tez "tasi, O xomm veli desi ug ov op 3 xiilt egvis vji qeof qsukidvt Og zua xepv vu jewi ov fupi eteq, qezqem ni "Y" enuapv, epf O xomm neli ov jeqqip op 24 juast".

Egvis siqmoph moli vjot 2-3 vonit vjiz tvuq, epf O gudat up vji qiuqmi xju edvaemmz wemai nz voni.

 

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