Dear Fastlaner,
As I was about to leave the Supermarket Yesterday…
I saw a group of children (around the age of six) waiting outside, asking everyone for stickers.
(Our supermarkets give you unique points in the form of a sticker, that you can later use to save money on things you buy)
They’d run up to people leaving the store, and unleash their inner greediness by yelling:
“Can we have your stickers?!?”
It’s entertaining to watch, yet sad.
Why?
Because their parents probably never taught them the art of persuasion.
However, big Uncle Michael does know persuasion, so I decided to share a trick with them…
And…
Lemme explain…
I walked up to them and gave them my stickers... but instead of leaving... I said:
“Hey, do you wanna know a little trick to get more stickers from people?”
“Yesss” they shouted.
“Alright, here’s how it works…
Next time someone leaves the store... instead of asking them for their stickers... ask them whether they consider themselves a helpful person... and if they say yes, then you ask them for the stickers.”
“Because” - I continued…
“When someone acknowledges he’s a helpful person... they will do everything they can to stay consistent with it. So when you then ask them for stickers, saying no has become nearly impossible.”
Of the three kids, two loved it… and the third didn’t listen, as always
Anyhoo, they immediately tried it out.
And take a wild guess?
Not one person gave them stickers… not two… but three people.
All after each other.
So here’s the main takeaway from this story:
People will do everything to stay consistent with the beliefs and principles they hold.
In fact…
This fact is proven again and again throughout history.
That’s why in your marketing…
You should find those beliefs of your audience, and connect them with whatever you’re selling.
Want an example?
Alright…
Imagine you help fathers build muscle.
Instead of starting a sales pitch with:
“Are you a father who wants to become stronger?”
You should say:
“As a father, you’d do everything in your power to protect your children, right?”
If they said yes to that question (I hope they do lol)...
You can inform them about the fact they need to build muscle to protect their children.
And it’ll become nearly impossible for them to reject your offer later.
Pretty cool, right?
Your friend,
Michael.
As I was about to leave the Supermarket Yesterday…
I saw a group of children (around the age of six) waiting outside, asking everyone for stickers.
(Our supermarkets give you unique points in the form of a sticker, that you can later use to save money on things you buy)
They’d run up to people leaving the store, and unleash their inner greediness by yelling:
“Can we have your stickers?!?”
It’s entertaining to watch, yet sad.
Why?
Because their parents probably never taught them the art of persuasion.
However, big Uncle Michael does know persuasion, so I decided to share a trick with them…
And…
You Can Use This Same Trick
To Generate More Leads
And Sales For Your Business!
Lemme explain…To Generate More Leads
And Sales For Your Business!
I walked up to them and gave them my stickers... but instead of leaving... I said:
“Hey, do you wanna know a little trick to get more stickers from people?”
“Yesss” they shouted.
“Alright, here’s how it works…
Next time someone leaves the store... instead of asking them for their stickers... ask them whether they consider themselves a helpful person... and if they say yes, then you ask them for the stickers.”
“Because” - I continued…
“When someone acknowledges he’s a helpful person... they will do everything they can to stay consistent with it. So when you then ask them for stickers, saying no has become nearly impossible.”
Of the three kids, two loved it… and the third didn’t listen, as always
Anyhoo, they immediately tried it out.
And take a wild guess?
Not one person gave them stickers… not two… but three people.
All after each other.
So here’s the main takeaway from this story:
People will do everything to stay consistent with the beliefs and principles they hold.
In fact…
People Rather Die
Than Giving Up
On Their Beliefs!
Than Giving Up
On Their Beliefs!
This fact is proven again and again throughout history.
That’s why in your marketing…
You should find those beliefs of your audience, and connect them with whatever you’re selling.
Want an example?
Alright…
Imagine you help fathers build muscle.
Instead of starting a sales pitch with:
“Are you a father who wants to become stronger?”
You should say:
“As a father, you’d do everything in your power to protect your children, right?”
If they said yes to that question (I hope they do lol)...
You can inform them about the fact they need to build muscle to protect their children.
And it’ll become nearly impossible for them to reject your offer later.
Pretty cool, right?
Your friend,
Michael.
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