ZF Lee
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Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
In anticipation for @MJ DeMarco 's upcoming hit book UNSCRIPTED , I was full of excitement about the further discussions and insights his next book will bring. Not only will it discuss Slowlane mediocrity causes (or THE SCRIPT), it will definitely cut into the entrepreneural failure tumour and roadblocks and get to the bottom of it.
Immediately the title and the sample content got my brains turning.
Despite my work in creating my Fastlane path, I realised that much of my actions were pretty much SCRIPTED.
SCRIPTED means predictability, and you give a director control over how you talk and act. I realised most of the tools, resources and knowledge I use to provide value are still SCRIPTED, following a set pattern....and the results weren't splendid.
Most businesses seem to follow a conventional SCRIPTED pattern of 'earning enough to pay the bills', 'compete based on price', 'network with big shots', 'do undertable money', and as a result, they got SCRIPTED earnings.
UNSCRIPTED means ad-libbing, manipulation of variables according to one's desire for control and liberty. In movies, the best actors are those who ad-lib or do UNSCRIPTED motions which make the movie more splendidly emotional and dramatic. For example, Indiana Jone's ad-libbed gun duel with the Arabian in Raiders of the Lost Ark made him immortal.
Really, UNSCRIPTED can do wonders.
For starters, many things can be considered vital to the Fastlane. Action, sales, marketing, copywriting, diesel and coffee, scaling, etc. But UNSCRIPTED to me has began to mean so much more than these things.
I have a few ideas on what UNSCRIPTED might mean.
Here are a few:
SCRIPTED: Just give only the bare necessities, or what they asked for.
UNSCRIPTED : Give better, with more add-ons that improve its value and solve the client's OTHER problems. For example, I'm creating a video for a class project. Most college project videos are crap and boring, not to mention low-quality and long. I'm introducing a storyline so that it will connect to them emotionally. I'll do editing, soundtrack selection, subtitles, so that the viewer experience is better. I'll keep the video short and simple.
I didn't have to do all these. The project was not even counting to my grades. But I'll do it, because I ABSOLUTELY hate seeing other group's SCRIPTED work.
I became the go-to video guy. The guy who 'makes videos' as my classmates would call me. And I was only using Moviemaker and an Iphone camera!
If this were a fastlane business.....a killing can be made. A nice Fiverr gig, a sales ad, an informercial,.....all from just 'doing small UNSCRIPTED things'.
SCRIPTED: Help only those who will give you money. Get business from only those whom you know, i.e your friendly neighbourhood uncle or shopkeeper. Stay local, stay small, stay safe.
UNSCRIPTED : By all means, offer services to those who pay. But UNSCRIPTED demands the opposite. I went on Quora to find consumer insights, and I found some chap who's a disabled guy running an Ontario online travel guide service. Although I was no expert in that field, I knew WHAT he lacked, and HOW to fill it in.
I gave him some pointers, especially on copywriting and infographics, since I was already dealing with them firsthand. He thanked me profusely, saying (and I quote)
'Also thanks for your comment re: disability. I refuse to let it stop me. I've had a year of claiming disability benefits whilst I try and come up with a decent, feasible plan and get used to the adjustments I've had to make, but I'm getting the itch again. I don't want to make millions, just enough to live comfortably!!'
NOW WHY WOULD HE TELL ME HIS LIFE STORY?
Why would he be so honest with me? He could have said, 'Oh, I'll be fine!' He just blurted out his harsh struggles, his dreams, his hopes! A look into his life!
Simple. He trusted me. No matter how comparatively SMALL my value was, he appreciated it. If I were selling, he WOULD pay for it. (and then I would have to provide more value....and a business service)
Trust = Money
If I had clicked my Fastlane 'ARM' button 'ACTIVE' on the Fastlane missile delivery system, I'll have a sale locked on. But I decided not to. I was only scouting on Quora, so stick to the plan.
There are many more UNSCRIPTED things I could come up with. What's yours?
Immediately the title and the sample content got my brains turning.
Despite my work in creating my Fastlane path, I realised that much of my actions were pretty much SCRIPTED.
SCRIPTED means predictability, and you give a director control over how you talk and act. I realised most of the tools, resources and knowledge I use to provide value are still SCRIPTED, following a set pattern....and the results weren't splendid.
Most businesses seem to follow a conventional SCRIPTED pattern of 'earning enough to pay the bills', 'compete based on price', 'network with big shots', 'do undertable money', and as a result, they got SCRIPTED earnings.
UNSCRIPTED means ad-libbing, manipulation of variables according to one's desire for control and liberty. In movies, the best actors are those who ad-lib or do UNSCRIPTED motions which make the movie more splendidly emotional and dramatic. For example, Indiana Jone's ad-libbed gun duel with the Arabian in Raiders of the Lost Ark made him immortal.
Really, UNSCRIPTED can do wonders.
For starters, many things can be considered vital to the Fastlane. Action, sales, marketing, copywriting, diesel and coffee, scaling, etc. But UNSCRIPTED to me has began to mean so much more than these things.
I have a few ideas on what UNSCRIPTED might mean.
Here are a few:
SCRIPTED: Just give only the bare necessities, or what they asked for.
UNSCRIPTED : Give better, with more add-ons that improve its value and solve the client's OTHER problems. For example, I'm creating a video for a class project. Most college project videos are crap and boring, not to mention low-quality and long. I'm introducing a storyline so that it will connect to them emotionally. I'll do editing, soundtrack selection, subtitles, so that the viewer experience is better. I'll keep the video short and simple.
I didn't have to do all these. The project was not even counting to my grades. But I'll do it, because I ABSOLUTELY hate seeing other group's SCRIPTED work.
I became the go-to video guy. The guy who 'makes videos' as my classmates would call me. And I was only using Moviemaker and an Iphone camera!
If this were a fastlane business.....a killing can be made. A nice Fiverr gig, a sales ad, an informercial,.....all from just 'doing small UNSCRIPTED things'.
SCRIPTED: Help only those who will give you money. Get business from only those whom you know, i.e your friendly neighbourhood uncle or shopkeeper. Stay local, stay small, stay safe.
UNSCRIPTED : By all means, offer services to those who pay. But UNSCRIPTED demands the opposite. I went on Quora to find consumer insights, and I found some chap who's a disabled guy running an Ontario online travel guide service. Although I was no expert in that field, I knew WHAT he lacked, and HOW to fill it in.
I gave him some pointers, especially on copywriting and infographics, since I was already dealing with them firsthand. He thanked me profusely, saying (and I quote)
'Also thanks for your comment re: disability. I refuse to let it stop me. I've had a year of claiming disability benefits whilst I try and come up with a decent, feasible plan and get used to the adjustments I've had to make, but I'm getting the itch again. I don't want to make millions, just enough to live comfortably!!'
NOW WHY WOULD HE TELL ME HIS LIFE STORY?
Why would he be so honest with me? He could have said, 'Oh, I'll be fine!' He just blurted out his harsh struggles, his dreams, his hopes! A look into his life!
Simple. He trusted me. No matter how comparatively SMALL my value was, he appreciated it. If I were selling, he WOULD pay for it. (and then I would have to provide more value....and a business service)
Trust = Money
If I had clicked my Fastlane 'ARM' button 'ACTIVE' on the Fastlane missile delivery system, I'll have a sale locked on. But I decided not to. I was only scouting on Quora, so stick to the plan.
There are many more UNSCRIPTED things I could come up with. What's yours?
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