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Hello, again
I offer a no-fee counselling service (government subsidized for anyone who's been involved in a car accident including passengers and pedestrians). Problem is very few people know about it and it is province-wide so there's scale.
The value is built-into the fact that I have 5 trauma trained therapists some of which are available for in-person sessions and all of which are doing virtual therapy as well.
Added to this is that people coming to us have the opportunity to seek help with any other things creating distress in their lives. We are all trauma trained as well, another thing that differentiates us as talk therapy alone does not work for healing the emotional wounds left behind from a traumatic experience. Also, I have created a network of occupational therapists, doctors (MDs), physiotherapists, kinesiologists (good, competent practitioners which seem to be a rarity these days). The differentiates us from anyone else as I am able to identify any gaps in a person's recovery, particularly people with concussion, and get them to the right resources. Some of these resources/referral partners send us the occasional MVA client/patient but it can be so sporadic, for example the last 2 weeks we've only received 4 new referrals total.
I am not doing any pay advertising campaigns.
My current approach to building referral partnerships is cold call/email to clinics, in addition to LinkedIn. I don't have a big IG presence and would like to get into creating quality posts to target both clinicians and the general populous.
Getting to my questions.
I am thinking of re-visiting targeted Google Ads, and was wondering would it be useful to promote the work we do? I have tried it in the past and it was just throwing money away as it lead to nothing.
I'd love to hear the communities thoughts on this, and any other approaches they think may be useful for me.
I offer a no-fee counselling service (government subsidized for anyone who's been involved in a car accident including passengers and pedestrians). Problem is very few people know about it and it is province-wide so there's scale.
The value is built-into the fact that I have 5 trauma trained therapists some of which are available for in-person sessions and all of which are doing virtual therapy as well.
Added to this is that people coming to us have the opportunity to seek help with any other things creating distress in their lives. We are all trauma trained as well, another thing that differentiates us as talk therapy alone does not work for healing the emotional wounds left behind from a traumatic experience. Also, I have created a network of occupational therapists, doctors (MDs), physiotherapists, kinesiologists (good, competent practitioners which seem to be a rarity these days). The differentiates us from anyone else as I am able to identify any gaps in a person's recovery, particularly people with concussion, and get them to the right resources. Some of these resources/referral partners send us the occasional MVA client/patient but it can be so sporadic, for example the last 2 weeks we've only received 4 new referrals total.
I am not doing any pay advertising campaigns.
My current approach to building referral partnerships is cold call/email to clinics, in addition to LinkedIn. I don't have a big IG presence and would like to get into creating quality posts to target both clinicians and the general populous.
Getting to my questions.
I am thinking of re-visiting targeted Google Ads, and was wondering would it be useful to promote the work we do? I have tried it in the past and it was just throwing money away as it lead to nothing.
I'd love to hear the communities thoughts on this, and any other approaches they think may be useful for me.
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