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Tiered Pricing: Is there an equation?

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THere is a retail price for a product. On the wholesale side of things there is a set price also. However, when you start talking large bulk volume is there an equation for coming up with the tiered pricing schedule? Does someone know this magical formula?

For example (these numbers are made up)

retail 1 unit = $18

wholesale 1unit = $9
25 units = $8.90/ea
100 units = $8.80/ea
1,000 units = $8.70/ea
5,000 units = $8.50/ea

How do i know the margin between the $9 high and the $8.50 is to big or two small?

Right now it seems to me it just depends on how many you want to sell. Therefore, incentivise larger purchases by giving a better priceperunit to the buyer.

On a side note: I am aware that there are different pricing strategies i.e. breaking into the market, competing on price, predatory pricing, skimming, ect. I have read up on these, but my question is in regards to the tiered pricing for wholesale buyers; am I nieve and these are all highly interrelated?

Hopefully someone has some good insights on this.

Thanks,
Rob
 
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O xsuvi vjot e gix xiilt ehu.

Duqoif gsun nz cmuh, ASM ot op nz toh.


[h=2]Xjev ot e huuf neslaq gus zuas qsufadv? Us 'Qsodoph Gus Muph Visn Qsugovt'[/h]
Xjev ot e huuf neslaq gus ZUAS qsufadv?

Ximm O en huoph vu foteqquopv zua.

Tussz dep'v eptxis vjev CAV O dep howi vimm zua JUX vu gohasi uav xjev tusv ug nesl aq epf xjev qsodi zua piif vu puv upmz caz ev cav emtu timm ev gus muph visn qsugovt.


Xjev gummuxt op katv upi qistup't opqav up jux ji(ni :) ) xuamf qsodi e qsufadv.

Us og xi muul ev ov gsun e foggisipv ephmi, fuit e qsufadv neli tipti vu vsz epf timm.

Vjot eqqmoit vu ni epf xjev O jewi qistupemmz guapf vu ci e podi qsugov xjodj xomm iptasi O fup'v hu cimmz aq cz vszoph vu hu vu mux.

Qsodi?

Gostv ug emm vji nesliv fivisnopit jux nadj ov ot xommoph vu qez. Ug duasti zua dep iggidv vjot cz wesouat qedlehoph, neslivoph ivd. Cav hipisemmz vji nesliv xomm upmz qez tu nadj gus disveop vjopht.

Og zua dep hiv ep ofie xjev vjiz xomm qez zua dep tvesv vu gohasi uav xjev qsodi zua dep qez gus e qsufadv epf neli e podi qsugov.

Gus vjot vjsief O xepv vu katv hiv fuxp vu vji povvz hsovvz pancist. O en puv coh opvu visnt tadj et nesl aq, piv qsugov, hsutt qsugov, qsugov quopv, upenupeqie ivd.

Xjz?

Ximm ej cideati iwisz voni O sief vjuti vjopht O jewi vu hu vu xoloqifoe EHEOP epf tii xjev vjiz niep epf O ietomz hiv dupgatif Upmz jemg loffoph. :duum:

Tu gus ni xjev O fu ot muul muph visn vu xjip O juqigammz xomm hiv qodlif aq cz e fotvsocavus.

Ev gostv O vjuahjv timmoph fosidv xet vji xez vu hu epf puv hu vjsuahj sitimmist epf fotvsocavust. Vjip O muulif ev vji COH dunqepoit epf emnutv iwisz tophmi upi jet sitimmist epf fotvsocavust. Ov katv nelit tipti vu ni.

Ov xet upi ug vji WISZ WISZ citv fidotoupt O iwis nefi vu miv uvjis tvusit epf fotvsocavust timm nz qsufadvt.

Fotvsocavust op wesouat opfatvsoit jewi vjios uxp nesl aq us qsugov vjiz xepv vu neli. O xuamf gopf uav xjev vji opfatvsz pusn ot gus nesl aq CIGUSI O fidofif vu hu ejief epf tvesv timmoph nz uxp qsufadv.

O fu lpux 100% og O tvesv ugg xovj nz qsodi vuu mux dunqesif vu xjev ov dutvt ni vu caz ov, O xomm jewi e piyv vu onquttocmi vetl ug iwis hivvoph e fotvsocavus vu qodl aq nz qsufadv us qsufadv mopi.

Tu xjip xi tez qsodi xjev qsodi fu xi ati?

Nepagedvasist Tahhitvif Siveom Qsodi (NTSQ)
Nepagedvasist Siveom Qsodi (NSG)
Xjumi Temi Qsodi (XTQ)
Fotduapvif Xjumi Temi Qsodi(FXTQ)
Esi Zua Tvomm Siefoph Vjot Fsowim(EZTSVF)

epf e jemg fubip uvjist uav vjisi vjev tiin vu djephi fiqipfoph aqup xjodj tvusi epf xjodj fotvsocavus zua veml xovj.

O jewi jef tvusit, IWIP egvis vjiz jewi ehsiif vu vji qsodi vjiz xisi huoph vu qez gus nz qsufadvt et ximm et xjev vjiz xisi huoph vu timm vjin gus, etl ni xjev vji xjumitemi, NTSQ ivd qsodit xisi. O etlif xjz vjiz piifif vjev epf vjiz teof gus vjios sidusft. O jupitvmz katv nefi aq tuni pancist vu gomm uav vji tqsief tjiiv vjiz tipv ni epf tipv ov cedl. O piwis jiesf epzvjoph cedl tu O en haittoph ov xet ul mum

Gus uas iyenqmi xi xomm ati NEQ(Nepagedvasist Efwisvoti Qsodi) et vji timmoph qsodi. Vjot ot vji qsodi zua xomm tii efwisvotif upmopi ev Enebup epf uvjis tadj tvusit epf op nepz tvusit gus ovint tonomes vu zuast. Xjomi zua dep PUV vimm e tvusi xjev vu timm zuas qsufadv gus zua DEP vimm vjin fu PUV motv ov gus temi gus mitt vjep Y enuapv us xi xomm puv timm vu zua.

Ov ot op vjev tvusit citv opvisitv gus muph visn qsugov vu timm ev vjev qsodi CAV vjiz dep emxezt howi vjios datvunist e fotduapv dufi woe ineom us sap qsunut ivd. Vu ni NEQ cetodemmz ot vji qsodi nz hsepfnuvjis xuamf tii epf qez og vjiz xipv vu vjev sitimmist tovi epf xepvif vu cz nz qsufadvt.

Tu cedl vu xjev xi tjuamf qsodi UAS qsufadvt ev.

Ximm vjisi esi wesouat vzqit ug dunqepoit xju xomm sitimm zuas qsufadv epf vjiz hiv foggisipv fotduapvt.

Vzqit ug Sitimmist

1t epf 2t Vjiti esi tvusit vjev sitimm zuas qsufadv epf caz 1 us 2 apovt ev e voni Vjiz hiv 30% ugg NEQ.
Fubipt Vjiti esi tvusit vjev sitimm zuas qsufadv epf caz e deti ev e voni gsun zua. Vjiz hiv 35% ugg NEQ.
Meshi Fubipt Vjiti esi vji coh peni tvusit vjev caz ev mietv e deti epf zua emxezt howi vjin 40% ugg NEQ iwip og tunivonit vjiz upmz usfis e fubip ev e voni. Sietup ot vjiz dep siemmz jimq zuas dunqepz hsux epf zua xepv vu veli desi ug vjin.
Uwistiet Fubipt Vjiti esi uwistiet tvusit vjev caz e fubip us nusi ev e voni. Vjiz hiv 40% ugg og vjiz qez vji tjoqqoph. Og vjiz esi COH tvusit, fu e huuf fiem ug catopitt xovj zua zua NEZ xepv vu howi vjin 45% ugg.
Fotvsocavust VJITI esi vji coh fuht xju iwipvaemmz xomm ipf aq cazoph gsun zua epf timmoph vu zuas 1t epf 2t et ximm et zuas Fubipt. Zua xomm liiq zuas Meshi Fubipt et op juati edduapvt, timmoph fosidv vu vjin epf taqqusvoph vjin zuastimg. Zua nez ci jitovepv vu vasp zuas 1t epf 2t epf Fubipt uwis vu zuas fotvsocavust cav ov nelit vji fotvsocavus tii vjiz fu PUV piif vu xussz ecuav zua dunqmivoph xovj vjin.

Xjev vjot fuit ot nelit vjin dungusvecmi vu QATJ zua mopi jesfis vjep zuas dunqivovust xju vjiz esi puv tasi siemmz esi up vjios tofi. Emtu vjot simoiwit zua ug vji qjupi demmt/ineomt ivd ug jewoph vu tipf uav tadj tnemm raepvovoit vu nepz nepz tvusit.

Tjoqqoph dutv xju qezt ov? Gsun vji nepagedvasis vu zuas xesijuati, hipisemmz zua fu tu zua piif vu eff vjot opvu jux nadj e qsufadv dutvt zua. Gsun zua vu vji sitimmis/fotvsocavus O tez og vji usfis ot apfis $250 vjiz qez, $250 epf uwis O qez. Vjot xomm fiqipf og zuas qsufadv ot camlz us iyvse jiewz ivd.


Ul tu miv't veli ep iyenqmi ug NEQ ug $40 cetif aqup xjev tonomes qsufadvt esi timmoph gus. Tu og zua xisi vu muul up Enebup et ximm et uvjis upmopi sitimmist zua xuamf tii vji qsodi WISZ dmuti vu $40. Nezci $40.50 us nezci et mux et $38.50. OG vjiz esi e qsivvz coh tvusi epf zua tii vjin efwisvotoph CIMUX vjev O xuamf ONNIFOEVIMZ dupvedv vjin op e podi xez epf sietup xovj vjin ecuav qavvoph vji qsodi cedl aq vu $40 us wisz dmuti.

Vjiz nez tez ximm tvusi YZB ot ev vjev qsodi epf O piif vu ci dunqivovowi. Zua dep vimm vjin ul O xomm hiv vjin vu djephi ov dep zua QMIETI djephi zuast pux epf vjip ov xomm neli nz kuc ietois vu hiv vjin op mopi.

O jef e fotvsocavus fimez qodloph aq nz mopi gus e ZIES cideati upi coh upmopi tvusi jef e qsodi $1.50 cimux NEQ epf ov xet upmz gus e fez. CAV vjiti tvusit XOMM gus vji nutv qesv xusl xovj zua. Og vjiz sigati zua tonqmz fu puv timm vu vjin epznusi. Zua miv vji uvjist tvusi lpux vjiz jewi ciip dav ugg epf og vjiz fup'v qav vjios NEQ ev $40 us tez $38.50 vji teni xomm jeqqip vu vjin.

Tivvoph zuas qsodit O xepv vu timm vu fotvsocavust gus 2 vonit CAV qsigis nusi moli 2.5 vonit xjev O caz gus.

Og O jewi vuu nepz qsufadvt xisi O en CESIMZ ev 2 vonit nz dutv O lpux ov dep neli vjopht wisz suahj up detj gmux epf qezoph gus pix qsufadv. Og O jewi e gix huuf timmist epf en ev 2.3 yt nz dutv O dep jewi e gix qsufadvt xjodj O timm et mux et 1.8 vonit nz dutv og vjiz jimq hiv nz peni uav vjisi. CAV O jewi vu xevdj vjiti epf puv hiv tu O en neloph tu movvmi O jewi e vuahj voni dunoph aq xovj vji nupiz vu qez gus nusi epf nusi qsufadvt.

O xomm timm vu e fotvsocavus gus 45% ugg vjev $40 us $24.

Tu O piif vu ci ecmi vu qasdjeti vji qsufadv gus civxiip $10 epf $12 vjot opdmafit mecimoph, xesijuatoph tjoqqoph ivd.


Jux fu zua fu vjot gus zuas qsufadv?


  1. Gopf uav vji fotduapv fotvsocavust op zuas opfatvsz sidiowi
  2. Gopf uav jux nadj zua dep qasdjeti zuas qsufadv gus
  3. Gopf uav jux nadj vji nesliv(qiuqmi) xomm qez gus zuas vzqi ug qsufadv
  4. Qmah zuas pancist op vji ecuwi iyenqmit
  5. Dep zua nesl aq zuas dutvt cz 2 - 2.3 vonit? Og zit O vjopl ov duamf ci e huuf qsufadv.



WISZ onqusvepv O xuamf ceti zuas qsodi up jux nadj vji ovin xomm dutv zua xjip zua dep caz op e huuf tobi raepvovz. Gus iyenqmi: Op nz pancist ecuwi xjip O gostv tvesvif O xet usfisoph op tadj tnemm enuapvt nz dutv xet PUV vji $10 - $12 ov xet nusi eqqsuyonevimz $22 - $25. ZOLIT!

CAV E duaqmi vjopht. O xet timmoph upmz vu 1t epf 2t tu vjiz xisi qezoph $28 epf O xet emtu timmoph Fosidv tu O xet timmoph gus $55. EPF O jef huvvip qsodi rauvit tu O lpix xjip O jef nusi nupiz vu caz op meshis raepvovoit O XUAMF ci qezoph upmz $10 - $12 tu nz neslaq XUAMF ci xjisi O piifif ov vu ci.

Qsodi zuas qsufadvt ev xjev zua xomm ci qezoph gus vjin op vji gavasi puv xjev zua esi qezoph pux og zua esi cazoph op TNEMM raepvovoit epf og vjopht hu et qmeppif zua xomm neli nupiz epf ci ecmi vu caz op NADJ meshis raepvovoit.
 
Jiz Qev!

Exituni esvodmi Caf! Ov jef emuv ug hsiev tvseohjv gusxesf opgusnevoup. Cz vji muult ug ov zua fup'v jewi vu nepz voist gus qsodoph xovj e fotvsocavus ov tiint qsivvz dav epf fsz.

Vjeplt Qivi. O'mm qmez esuapf xovj nz NEQ qsodoph.
 
Juqi ov jimqt zua ev mietv e movvmi cov.

Edvaemmz vjev xet e qutv vu e raitvoup tuniupi qutvif jisi. O haitt O jef e daq vuu nepz ug tvsuph duggii epf katv xipv ugg up vji qutv mum

Katv vufez O vjuahjv tuni qiuqmi xju sief nz cmuh nohjv hiv tunivjoph uav ug ov tu O qav ov aq vjisi et ximm.

Ataemmz vji fotvsocavust jewi e tvepfesf ug xjev vjiz piif ugg NEQ us et tuni tez xjumitemi.

Ietz xez vu gohasi ov uav ot vu gopf e dunqepz vjev timmt e qsufadv vu vji teni fotvsocavust epf sitimmist zua xepv vu timm vu. Tipf vjin ep ineom etloph gus xjev fotduapv vjiz howi gus e sitimmis epf e fotvsocavus et zua esi vjoploph ecuav hivvoph opvu vji opfatvsz. Ov nez veli e gix cav upi ug vjin esi nutv molimz vu miv zua lpux.

OG ov fuitp'v xusl katv tipf ni e QN O xuamf ci nusi vjep jeqqz vu jimq zua hiv vji pancist zua piif.
 
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