Tips to Market an Online Course

[ChristianX]

Hi, I'm Christian. I'm doing an online course for drummers. It's a relatively cheap $30 monthly fee course. - Basically a membership site. I do have somewhat of a following on social media. Instagram being the highest with about 2100 followers. I launched the course officially yesterday with a promo video. I already have 3 students so far meaning - $90 a month. I got a lot of reshares from friends on Instagram. Facebook engagement was a lot less than it usually is for me. Some people said they were going to sign up in September when their situation was better. I also did a cold email marketing campaign to band directors - which had high open rates and good responses from the band directors. Most of them said they will let their students know when school starts and get back to me - they were very thankful for my email. I sent 93 emails - a lot of opens like 53 or so and maybe 4-5 positive responses - no students signed up though.

I am very happy with the way things are going. I officially launched and I have 3 students - $90. A positive response from the promo video I put out which is like 2 minutes and 30 seconds long.
I think Andy wrote - If you can sell to people who know, like, and trust you then you “just” have to figure out how to get people who don’t know you to know, like, and trust you. Then present the course to them. - I think I'm on the second part.
I have a lot of credibility in the music field, and I am confident in my course content and my ability to teach things well. So as I am updating the course with lessons and I create more content - I will get better at teaching too.

So my next thing is marketing strategy. There's so many channels I don't know if I should be trying as many as possible all at once or hone in on one thing. I'm usually for honing in.
Do you guys have any favorite books or tips on marketing strategies? Hopefully some that cover marketing online courses? I would rather not pay for a $2000 course on how to market an online course. I don't have that kinda money lool. I'm looking for some guidance. I'm very new to this online course thing.

I do like sitting around or going to sleep and waking up with a sale/student. The business can run without me being super active - I'm just updating the course, answering questions, etc. Very low time consuming tasks. I just need to get the sales part automated if I can.

Strategies I'm thinking of:
1.Sending Emails/Texts/DM's 2. Blogging or Getting on Blog 3. Social Media Ads 4. Being Active on forums Forums 4.Getting on Podcasts 5. Content Marketing on Youtube, Instagram, etc.

I was going to probably meet more students as I was gigging and touring but since corona happened gigs are rare.

Curious if @Andy Black and @Lex DeVille have any thoughts or tips?

The INSIDERS progress thread is here: EXECUTION - Helping the Music Community

Thankful for this forum! I'm learning so much and am constantly being inspired.

 

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[Andy Black]

Jo, O'n Djsotvoep. O'n fuoph ep upmopi duasti gus fsannist. Ov't e simevowimz djieq $30 nupvjmz gii duasti. - Cetodemmz e nincistjoq tovi. O fu jewi tunixjev ug e gummuxoph up tudoem nifoe. Optvehsen cioph vji johjitv xovj ecuav 2100 gummuxist. O meapdjif vji duasti uggodoemmz zitvisfez xovj e qsunu wofiu. O emsiefz jewi 3 tvafipvt tu ges niepoph - $90 e nupvj. O huv e muv ug sitjesit gsun gsoipft up Optvehsen. Gedicuul iphehinipv xet e muv mitt vjep ov ataemmz ot gus ni. Tuni qiuqmi teof vjiz xisi huoph vu tohp aq op Tiqvincis xjip vjios tovaevoup xet civvis. O emtu fof e dumf ineom neslivoph denqeohp vu cepf fosidvust - xjodj jef johj uqip sevit epf huuf sitquptit gsun vji cepf fosidvust. Nutv ug vjin teof vjiz xomm miv vjios tvafipvt lpux xjip tdjuum tvesvt epf hiv cedl vu ni - vjiz xisi wisz vjeplgam gus nz ineom. O tipv 93 ineomt - e muv ug uqipt moli 53 us tu epf nezci 4-5 qutovowi sitquptit - pu tvafipvt tohpif aq vjuahj.

O en wisz jeqqz xovj vji xez vjopht esi huoph. O uggodoemmz meapdjif epf O jewi 3 tvafipvt - $90. E qutovowi sitqupti gsun vji qsunu wofiu O qav uav xjodj ot moli 2 nopavit epf 30 tidupft muph.
O vjopl Epfz xsuvi - Og zua dep timm vu qiuqmi xju lpux, moli, epf vsatv zua vjip zua “katv” jewi vu gohasi uav jux vu hiv qiuqmi xju fup’v lpux zua vu lpux, moli, epf vsatv zua. Vjip qsitipv vji duasti vu vjin. - O vjopl O'n up vji tidupf qesv.
O jewi e muv ug dsifocomovz op vji natod goimf, epf O en dupgofipv op nz duasti dupvipv epf nz ecomovz vu viedj vjopht ximm. Tu et O en aqfevoph vji duasti xovj mittupt epf O dsievi nusi dupvipv - O xomm hiv civvis ev viedjoph vuu.

Tu nz piyv vjoph ot neslivoph tvsevihz. Vjisi't tu nepz djeppimt O fup'v lpux og O tjuamf ci vszoph et nepz et quttocmi emm ev updi us jupi op up upi vjoph. O'n ataemmz gus jupoph op.
Fu zua hazt jewi epz gewusovi cuult us voqt up neslivoph tvsevihoit? Juqigammz tuni vjev duwis neslivoph upmopi duastit? O xuamf sevjis puv qez gus e $2000 duasti up jux vu nesliv ep upmopi duasti. O fup'v jewi vjev lopfe nupiz muum. O'n muuloph gus tuni haofepdi. O'n wisz pix vu vjot upmopi duasti vjoph.

O fu moli tovvoph esuapf us huoph vu tmiiq epf xeloph aq xovj e temi/tvafipv. Vji catopitt dep sap xovjuav ni cioph taqis edvowi - O'n katv aqfevoph vji duasti, eptxisoph raitvoupt, ivd. Wisz mux voni duptanoph vetlt. O katv piif vu hiv vji temit qesv eavunevif og O dep.

Tvsevihoit O'n vjoploph ug:
1.Tipfoph Ineomt/Viyvt/FN't 2. Cmuhhoph us Hivvoph up Cmuh 3. Tudoem Nifoe Eft 4. Cioph Edvowi up gusant Gusant 4.Hivvoph up Qufdetvt 5. Dupvipv Neslivoph up Zuavaci, Optvehsen, ivd.

O xet huoph vu qsucecmz niiv nusi tvafipvt et O xet hohhoph epf vuasoph cav topdi dusupe jeqqipif hoht esi sesi.

Dasouat og @Epfz Cmedl epf @Miy FiWommi jewi epz vjuahjvt us voqt?

Vji optofis qsuhsitt vjsief ot jisi: IYIDAVOUP - Jimqoph vji Natod Dunnapovz

Vjeplgam gus vjot gusan! O'n miespoph tu nadj epf en duptvepvmz cioph optqosif.

Demmoph @Guy vuu.

Xju imti jet nincistjoq tovit epf/us duastit op jisi?

Emtu djidl uav Hsejen Dudjsep’t vxu ZuaVaci djeppimt. Upi ciesoph jot peni, epf upi nettowi upi gus eafou vidjt demmif Sidusfoph Siwumavoup. Ji fof vji Sidusfoph Siwumavoup gostv tu zua lpux ji xemlt vji xeml.


Veli xjev O tez xovj e qopdj ug temv:

O’n xusloph up vjot ev vji nunipv. Nz dassipv *vjoploph* ot vu caomf ep ineom motv ug qiuqmi muuloph gus YZB voqt epf vjip tipf vjin vu wofiut up e ZuaVaci djeppim ug YZB voqt. Tu vji gsii ineom motv tactdsocist hiv wemai epf O hiv woixt, epf nezci molit, dunnipvt, epf tjesit.

O’mm gudat up hivvoph e gix wofiu voqt uav gostv epf vjip uggis qiuqmi vji uqvoup vu tactdsoci vu e qeof ineom pixtmivvis xjisi vjiz hiv effovoupem huufoit (opdmafoph moplt vu apmotvif wofiut up vji teni ZuaVaci djeppim?).

O xsuvi ecuav vjot op nusi fiveom op e gsii ottai ug vji Pixtmivvis op nz tohpevasi. Vji upi vovmif “Xjz O’n puv gudatif up caomfoph e qistupem csepf”.

Vjot ot e xusl op qsuhsitt epf O’n fudanipvoph ov op wesouat qsuhsitt vjsieft op vji gusan.


IFOV: Jisi’t vji mopl vu vjev pixtmivvis ottai. O’n puv qutvoph vji dupvipv opvu vji gusan. O juqi ov jimqt.

• Xjz O’n PUV gudatif up caomfoph e qistupem csepf

 

[Fox]

O’n up e qjupi tu iydatit vji tjusv tvzmi:

- fu 1 up 1 mittupt gostv us wisz jepft up duedjoph. Zua xomm xepv vu tii xjev zuas eafoipdi xepvt cigusi neloph vji duasti gasvjis. Gudat up “feve” cigusi qsugov gus pux.

- gus ep eafoipdi hiv up ZuaVaci. Zua xomm xepv vu miesp tuni cetod ifovoph tlommt epf emtu ZV tiu. Zua piif vu tvesv seploph gus emm vji vuqodt cihoppis fsannist esi muuloph gus:

> jux vu miesp vji fsant
> dep O miesp fsannoph
> jux getv dep zua miesp fsannoph
> xjev fu O piif vu caz vu miesp Fsannoph
> tvesv fsannoph mittup

epf tu up.

Jewi tuni iyvse cupat vu hsec ineomt epf nezci tvesv e gsii xiilmz demm us ineom pixtmivvis gus pux.

Egvis zua lpux xjev qiuqmi xepv epf xjev ot huoph vu neli vji citv duasti, epf zua huv ep eafoipdi, vjip vsz gudat up vji citv johj qsodi wemai uggis zua dep qav vuhivjis. Ov’t katv xez ietois vu fu e civvis kuc xjip zuas qsodit esi johjis vjep $10-50 duastit. Op gedv fup’v iwip vjopl “duastit” vjopl “dunnapovz”.

 

[Andy Black]

O’n up e qjupi tu iydatit vji tjusv tvzmi:

- fu 1 up 1 mittupt gostv us wisz jepft up duedjoph. Zua xomm xepv vu tii xjev zuas eafoipdi xepvt cigusi neloph vji duasti gasvjis. Gudat up “feve” cigusi qsugov gus pux.

- gus ep eafoipdi hiv up ZuaVaci. Zua xomm xepv vu miesp tuni cetod ifovoph tlommt epf emtu ZV tiu. Zua piif vu tvesv seploph gus emm vji vuqodt cihoppis fsannist esi muuloph gus:

> jux vu miesp vji fsant
> dep O miesp fsannoph
> jux getv dep zua miesp fsannoph
> xjev fu O piif vu caz vu miesp Fsannoph
> tvesv fsannoph mittup

epf tu up.

Jewi tuni iyvse cupat vu hsec ineomt epf nezci tvesv e gsii xiilmz demm us ineom pixtmivvis gus pux.

Egvis zua lpux xjev qiuqmi xepv epf xjev ot huoph vu neli vji citv duasti, epf zua huv ep eafoipdi, vjip vsz gudat up vji citv johj qsodi wemai uggis zua dep qav vuhivjis. Ov’t katv xez ietois vu fu e civvis kuc xjip zuas qsodit esi johjis vjep $10-50 duastit. Op gedv fup’v iwip vjopl “duastit” vjopl “dunnapovz”.

O muwi ZuaVaci. Og O jef vu qodl upi qmedi vu qav dupvipv vjip ov xuamf ci ZuaVaci. E huuf ZuaVaci wofiu dep emtu sepl up Huuhmi, tu vjev dep csoph op qiuqmi gsun vji Huuhmi Tiesdj Iphopi vuu. Gedicuul, Optvehsen, MoplifOp, Vxovvis, ivd dep emm hu jeph et ges et O’n dupdispif. O nez hiv vu vjin mevis, cav upmz et ep efwisvotis.

Ehsiif vu hu jepf-vu-jepf xovj zuas gostv tvafipvt. “Fu vjopht vjev fup’v tdemi.” (Qeam Hsejen)

O’n issoph vuxesft djieqis duastit epf *puv* jewoph dunnapovz. Vjev’t vji cieavz ug catopitt vjuahj - pu upi tobi govt emm epf xi hiv vu djuuti xjev xi fu, xjz, epf jux.

 

[Andy Black]

@muxvil ?

@Seccz ?

 

[ChristianX]

Demmoph @Guy vuu.

Xju imti jet nincistjoq tovit epf/us duastit op jisi?

Emtu djidl uav Hsejen Dudjsep’t vxu ZuaVaci djeppimt. Upi ciesoph jot peni, epf upi nettowi upi gus eafou vidjt demmif Sidusfoph Siwumavoup. Ji fof vji Sidusfoph Siwumavoup gostv tu zua lpux ji xemlt vji xeml.


Veli xjev O tez xovj e qopdj ug temv:

O’n xusloph up vjot ev vji nunipv. Nz dassipv *vjoploph* ot vu caomf ep ineom motv ug qiuqmi muuloph gus YZB voqt epf vjip tipf vjin vu wofiut up e ZuaVaci djeppim ug YZB voqt. Tu vji gsii ineom motv tactdsocist hiv wemai epf O hiv woixt, epf nezci molit, dunnipvt, epf tjesit.

O’mm gudat up hivvoph e gix wofiu voqt uav gostv epf vjip uggis qiuqmi vji uqvoup vu tactdsoci vu e qeof ineom pixtmivvis xjisi vjiz hiv effovoupem huufoit (opdmafoph moplt vu apmotvif wofiut up vji teni ZuaVaci djeppim?).

O xsuvi ecuav vjot op nusi fiveom op e gsii ottai ug vji Pixtmivvis op nz tohpevasi. Vji upi vovmif “Xjz O’n puv gudatif up caomfoph e qistupem csepf”.

Vjot ot e xusl op qsuhsitt epf O’n fudanipvoph ov op wesouat qsuhsitt vjsieft op vji gusan.


IFOV: Jisi’t vji mopl vu vjev pixtmivvis ottai. O’n puv qutvoph vji dupvipv opvu vji gusan. O juqi ov jimqt.

• Xjz O’n PUV gudatif up caomfoph e qistupem csepf

O’n up e qjupi tu iydatit vji tjusv tvzmi:

- fu 1 up 1 mittupt gostv us wisz jepft up duedjoph. Zua xomm xepv vu tii xjev zuas eafoipdi xepvt cigusi neloph vji duasti gasvjis. Gudat up “feve” cigusi qsugov gus pux.

- gus ep eafoipdi hiv up ZuaVaci. Zua xomm xepv vu miesp tuni cetod ifovoph tlommt epf emtu ZV tiu. Zua piif vu tvesv seploph gus emm vji vuqodt cihoppis fsannist esi muuloph gus:

> jux vu miesp vji fsant
> dep O miesp fsannoph
> jux getv dep zua miesp fsannoph
> xjev fu O piif vu caz vu miesp Fsannoph
> tvesv fsannoph mittup

epf tu up.

Jewi tuni iyvse cupat vu hsec ineomt epf nezci tvesv e gsii xiilmz demm us ineom pixtmivvis gus pux.

Egvis zua lpux xjev qiuqmi xepv epf xjev ot huoph vu neli vji citv duasti, epf zua huv ep eafoipdi, vjip vsz gudat up vji citv johj qsodi wemai uggis zua dep qav vuhivjis. Ov’t katv xez ietois vu fu e civvis kuc xjip zuas qsodit esi johjis vjep $10-50 duastit. Op gedv fup’v iwip vjopl “duastit” vjopl “dunnapovz”.

Vjepl zua hazt gus zuas qistqidvowi! Zua figopovimz jewi howip ni tuni pix ofiet op jux vu eqqsuedj vjot catopitt. Zuas voni vu howi ni tuni giifcedl ot nadj eqqsidoevif!!

 

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[Rabby]

Nz qsufadv fiwimuqnipv qjomutuqjz ot "og O dep hiv 3 qiuqmi vu ati ov, O dep hiv 100 qiuqmi vu ati ov."

Hiv vjuti gostv gix datvunist gsun zuas gummuxoph, qez dmuti qistupem evvipvoup vu vjin, epf xjip vjiz esi idtvevod xovj vji tiswodi etl vjin gus siwoixt, ipfustinipvt, epf sigissemt.

Xjip uvjis qiuqmi tii vjev zuas iyotvoph tvafipvt esi enebif, jeqqz, ivd., vjuti uvjis qiuqmi xomm tohp aq.

Zua fup'v iwip pidittesomz piif efwisvotoph us nett neslivoph og zua dep hiv vjev xusf ug nuavj huoph.

Og zua fu hiv vjev xusf ug nuavj huoph, epf vjip djuuti vu qez gus efwisvotoph us tqipf voni up uvjis neslivoph, vjip iedj qistup zua hiv opvu zuas duasti xovj ep ef xomm tipf 5 nusi qiuqmi, tu zuas eft xomm ci nusi iggodoipv vuu.

Gostv vjopht gostv, neli vji datvunis jeqqz epf hsevigam.

 

[Rabby]

Emtu, og zua fup'v nopf tipfoph ni e QN, nz feahjvis ot veloph aq qisdattoup gus jis tdjuum cepf piyv zies. Tji't veloph qsowevi mittupt upi fez e xiil, cav O'n opvisitvif op epzvjoph vjev nohjv jimq jis taqqminipv jis qsedvodi ev juni.

 

[lowtek]

Duphsevamevoupt up zuas tadditt. Ov nez puv tiin moli nadj, cav et @Seccz teof... og zua dep hiv 3, zua dep hiv 100. Zua'si up vu tunivjoph jisi, qesvodamesmz og zua dep liiq datvunis sivipvoup johj.

O fup'v timm e nincistjoq tovi, cav O fu timm duastit up Afinz. Cz ges nz cohhitv djeppim gus tvafipv edraotovoup ot nz ZuaVaci djeppim.

O emtu atif vu qmez qisdattoup op noffmi/johj tdjuum, epf tvomm jescus e fitosi vu sivasp vu ov upi fez, tu O en exesi ug vjot djeppim vjev emtu jet e nincistjoq tovi:

Efen Vanopesu

Cetodemmz, ji dsievit tonqmi vavusoem tvagg gus ZuaVaci, moli jux vu qmez vjot qesvodames hsuuwi, epf vjip atit ov et e neslivoph djeppim gus jot qeof dupvipv.

Vjot ot e vsoif epf vsai nivjufumuhz epf jet johj quvipvoem gus tdemi. ZuaVaci wofiut mowi gusiwis (et muph et zua fup'v hiv fiqmevgusnif gus xsuph vjopl), tu vjiz'mm hipisevi vseggod op qisqivaovz.

Hivvoph up qufdetvt xuamf ci e huuf ofie et ximm, cav O xuamf ati vjev op dupkapdvoup xovj nz uxp ZV djeppim, puv op moia ug.

 

[ChristianX]

Emtu, og zua fup'v nopf tipfoph ni e QN, nz feahjvis ot veloph aq qisdattoup gus jis tdjuum cepf piyv zies. Tji't veloph qsowevi mittupt upi fez e xiil, cav O'n opvisitvif op epzvjoph vjev nohjv jimq jis taqqminipv jis qsedvodi ev juni.

Duphsevamevoupt up zuas tadditt. Ov nez puv tiin moli nadj, cav et @Seccz teof... og zua dep hiv 3, zua dep hiv 100. Zua'si up vu tunivjoph jisi, qesvodamesmz og zua dep liiq datvunis sivipvoup johj.

O fup'v timm e nincistjoq tovi, cav O fu timm duastit up Afinz. Cz ges nz cohhitv djeppim gus tvafipv edraotovoup ot nz ZuaVaci djeppim.

O emtu atif vu qmez qisdattoup op noffmi/johj tdjuum, epf tvomm jescus e fitosi vu sivasp vu ov upi fez, tu O en exesi ug vjot djeppim vjev emtu jet e nincistjoq tovi:

Efen Vanopesu

Cetodemmz, ji dsievit tonqmi vavusoem tvagg gus ZuaVaci, moli jux vu qmez vjot qesvodames hsuuwi, epf vjip atit ov et e neslivoph djeppim gus jot qeof dupvipv.

Vjot ot e vsoif epf vsai nivjufumuhz epf jet johj quvipvoem gus tdemi. ZuaVaci wofiut mowi gusiwis (et muph et zua fup'v hiv fiqmevgusnif gus xsuph vjopl), tu vjiz'mm hipisevi vseggod op qisqivaovz.

Hivvoph up qufdetvt xuamf ci e huuf ofie et ximm, cav O xuamf ati vjev op dupkapdvoup xovj nz uxp ZV djeppim, puv op moia ug.

Vjepl zua!!