I love FB ads because its so easy to get traffic. I hate FB ads because it's so easy to burn money.
An issue that I'm having is that I've gotten over 55,000 visits from FB but only 1 sale converted in FB's in-app browser. The other hundreds of sales occurred outside of FB even though the people initially found me on FB.
I see great website engagement from FB ads but people wont buy a damn thing while using the in-app browser.
I've seen the same with IG ads. Best results come from someone clicking the link in profile or links sent via DM. Any ad sending people to the in-app browsers wont convert at all.
When I open my analytics, I see:
m.facebook.com / referral = doesn't covert
(direct) / (none) = converts
instagram.com / referral = doesn't covert
I.instagram.com / referral = converts
This seems like such a waste because my ads have to rely on people leaving FB & converting through another channel or browser, which drastically lowers the conversion rate.
At this point, I'm just setting my money on fire.
Anyone have any experience with this?
An issue that I'm having is that I've gotten over 55,000 visits from FB but only 1 sale converted in FB's in-app browser. The other hundreds of sales occurred outside of FB even though the people initially found me on FB.
I see great website engagement from FB ads but people wont buy a damn thing while using the in-app browser.
I've seen the same with IG ads. Best results come from someone clicking the link in profile or links sent via DM. Any ad sending people to the in-app browsers wont convert at all.
When I open my analytics, I see:
m.facebook.com / referral = doesn't covert
(direct) / (none) = converts
instagram.com / referral = doesn't covert
I.instagram.com / referral = converts
This seems like such a waste because my ads have to rely on people leaving FB & converting through another channel or browser, which drastically lowers the conversion rate.
At this point, I'm just setting my money on fire.
Anyone have any experience with this?
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